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Sinclair's WNUV will air new CW network in the fall

Sinclair’sWNUVwillairnewCWnetworkinthefall TV [FromPage1C] programmingtothevastmajority ofAmericanhomes. CW—apartnershipofCBS Corp.andWarnerBros.Entertain- ment—nowhasaffiliatesinall 40ofthenation’slargestTVmar- ketswiththeadditionofWNUV andotherstationsownedorman- agedbySinclairinMinneapolis; Raleigh-Durham,N.C.;Nashville, Tenn.;Milwaukee;andBirming- ham-Tuscaloosa,Ala.(Baltimore isthenation’s24th-largestmar- ket.) “Theadditionofthesekeymar- ketsputstheCWatmorethan90 percenttotalU.S.coverage,”John Matta,thenetwork’schiefoperat- ingofficer,saidinastatement. “Thatgivesusanoutstanding launchingpadfortheCW.” DavidSmith,presidentandCEO ofSinclairBroadcastGroup,said inastatement,“Aprimetime schedulethatincludesthemost popularprogrammingcurrently ontheWBandUPNnetworks givesusanimportantsalesand marketingadvantage. “Goingforward,thiswillhelpus maximizethevalueofourCWaf- filiations.” InadditiontoSinclair,thenet- workhasanaffiliateagreement withTribuneBroadcastingthat guaranteesaffiliatesin16ofthe nation’slargestcities,including NewYork,LosAngeles,Chicago, Boston,DallasandWashington, D.C.(TheTribuneCo.owns The Sun. ) TheCWwillusethesamepart- timeprogrammingmodelasthe WB—offeringsixnightsof primetimeseriesforatotalof13 hoursaweek.Theshowswillair from8p.m.to10p.m.Monday throughFridayand7p.m.to10 p.m.Sundays. ....................... david.zurawik@baltsun.com
Article from 03 May 2006The Baltimore Sun(Baltimore, MD)
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