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News anchor shuns beauty queen past

News anchor shuns beauty queen past TSP-Ch. 10 news co-anW mer chor Miss Jineane title USA. Ford not A is a high- for- to visibility easy keep under wraps. Yet Ford has kept quiet her 1980 reign as loveliest in the an land. "I'm not crazy about beauty pageants,' says Ford, who was hired by Channel 10's news director Mel Martin in August to co-anchor the new NewsCenter 10 at Five newscast that premiered Sept. 5. Ford has been so mum about the crown that Channel 10 didn't note that she was a former Miss USA on an Aug. 17 news release announcing her hiring. And most of her coworkers didn't know "I don't think Mel knew about it viewed me for the job," says Ford. "At ask me about it." But Martin says he was aware that By JANIS D. FROELICH Times Television Critic former Miss USA. "I knew that before I even called her. She underestimates me." Martin adds that he had thought there could be "a potential liability" in hiring a former beauty queen to report the evening news. "That title could imply that she's a bimbo. But it was incumbent upon me to see what kind of person, writer and reporter Jineane was. Obviously, it (the crown) didn't prove to be a deficit. If looks were all she had going for her, then she wouldn't be working for me.' So why the cloak of secrecy? Other TV stations hire ex-pageant winners, since looks count in the on-camera profession. WTVT-Ch. 13 has two: Liz the morning news anchor, was 1979, and Cloe Cabrera, a news Florida/USA in 1987. that being past royalty amounts bag of rocks" when looking for a journalist. "My first news director (she worked for four years at KTVK-Ch. 3 in Phoenix, Ariz.) said to me, 'I'm not thrilled about this beauty queen stuff,' " she says. So Ford, who at the time was in public relations at the Phoenix Gazette, told him she'd even scrub floors just to break into television. Ford had earned an associate degree from 1977-79 at Mesa College, a community college in Mesa, Ariz. Instead, Channel 3 hired her as a production assistant. "People in the newsroom were pretty hard on me," she recalls. But Ford worked her way up to general assignment reporter and then anchor of the early morning and noon newscasts on the ABC affiliate. "It was all based on the superficial," Ford says of her Miss USA days. The contest, dubbed a "skin show" through the years, judges women on personality, swimsuit and evening gown competition - no talent, and scholarships aren't awarded. Ford explains that she didn't even win the big payoff that goes with the crown. Shawn Weatherly Please see BEAUTY 3D Times files As Miss USA, Jineane Ford visited the bay area in 1980. Brunner, until recently. Miss Illinois in when he inter- reporter, was Miss least, he didn't But Ford believes to "carrying an extra Ford was a job as a television WTSP-Ch. 10 Jineane Ford anchors NewsCenter 10 at Five.

Article from 27 Oct 1989Tampa Bay Times(St. Petersburg, FL)

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