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At LI's Ch. 67, a change in focus

At LI's Ch. 67. a change in focus -Continued from Page 3A more than a VHF signal by obstacles such as buildings and trees. It also has less flexibility in getting around obstacles and an increase in the signal is not always sufficient to overcome those problems, he says. With 60 per cent of its member stations transmitting over UHF, PBS is very concerned. In a speech on Jan. 15, Hartford N. Gunn Jr., the PBS president, called for a concerted effort by public and commercial broadcasters, equipment manufacturers and government officials to significantly improve the transmission and reception capability of UHF broadcasting in America. At the grass-roots level, the view of UHF transmission is equally dim. One man who has tried to solve Ch. 67 reception problems for a number of Long Island viewers is Nobile. He says: "There have been problems here on the North Shore because of the hills. A higher antenna at Ch. 67 might solve that but an increase in the signal won't. And then, Ch. 67 has the disadvantage of being one of the highest numbers broadcasting on the UHF dial. The higher you go with UHF, the more complicated it is to get a dependable signal. And UHF is highly sensitive to what is called a bounce effect, which can carry the signal to a distant area and miss sets closer to the station." An internal problem surfaced at the station Nov. 2, when, on the eve of planned election coverage, news writers and announcers, threatened to strike for higher wages. Through Local 11 of the National Association of Broadcast Employes and Technicians, an agreement was reached, providing for higher salaries. Regarding the station's practices in general, one former employe says that when eliminating or cutting back on locally produced show, Polinger told some on-the-air hosts that their programs would remain unaffected if they could pay or find sponsors to pay $500 per half-hour of air time to keep them on. The former staff member is Jeff Seidman, former editor and union shop steward, who was fired recently in a dispute with Polinger. Polinger says that the question of remaining on the air was raised not by him but by staff members who offered to raise the money themselves by selling advertising for their own shows. Polinger claims that Ch. 67 has more than 200 advertisers and bookings of more than $2,000,000. There is no way to check such figures with any outside source, however, and bookings sometimes represent a statement of an advertiser's intention to run commercials rather than an ironclad agreement to do so. Reports on advertiser satisfaction with Ch. 67 vary. Howard Lamel, the president of Oakdale Lumber in Oakdale, says that he is delighted with the results that he has gotten. "I think Ch. 67 is super," he syas. Tom Howard, vice president of Jamiesen Enterprises Inc. in Jericho, a retail advertising agency, says that advertiser response to Ch. 67 has been disappointing. "We're down to one Ch. 67 account-Oakdale-from from six Ch. 67 accounts we had at one time. When the station went on the air, we projected $250,000 annually in advertising on the station. It's been only about $25.000." While acknowledging that staff cutbacks are due to the recession, Polinger denies that they are an indication that Ch. 67 is in serious financial trouble. Neither is the stock transfer a sign of money problems, he says. Referring to similar moves by corporations, he says, "Is General Motors in trouble?" The planned stock transfer. announced Dec. 17 by Robert A. Rosen, chairman of the board of Suburban Broadcasting Coro., involves an agreement by Suburban to sell a limited group of investors 2.379.300 shares of common stock for $600.000. That would increase the number of shares outstanding from 594.825 to 2.974.125. Fichtv per cent of it would be owned by the now investors. The agreement is subiect to annroval hv the FCC and to certain other condtiions. Notwithstanding the stork transfer. lavoffs, staff complaints and disputed renorte of low advertising revenue, there are those who feel Ch. 67's future is secure. Tunical ic Worry Croenherg. formor sales manager at Ch. 67 who left recently for a iob at a local radio station. "Ch 67 has its problems like anv company," he save, "hut it's going to get there." /1I
Article from 24 Jan 1975Newsday (Nassau Edition)(Hempstead, NY)
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