Blog

October 20, 2025

On October 20, 2025, the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB) submitted joint comments to the Consumer Financial Protection Bureau (CFPB) emphasizing the essential role that responsible, data-driven advertising plays in promoting

October 6, 2025

The NAI released a primer to guide privacy professionals in digital advertising in the fundamentals of different Privacy-Enhancing Technologies (PETs) and their roles and practical applications. The NAI’s goal is

October 1, 2025

As the leading self-regulatory organization dedicated to responsible data collection and use for digital advertising, the NAI is announcing a new membership requirement designed to ensure that working with NAI

September 25, 2025

On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the

September 15, 2025

Sunsets Legacy Opt-Out Tools in Efforts to Promote User Choice in Accordance with New Legal Requirements Washington, D.C. (09/15/2025) – Today, the NAI is releasing a major update to its

September 15, 2025

Today, the NAI has released a Global Privacy Control (GPC) browser extension for Chrome to help consumers exercise their rights under state privacy laws to opt out of targeted advertising

September 11, 2025

On September 10, the NAI submitted comments to Colorado’s Attorney General on the proposed draft amendments to the Colorado Privacy Act Rules that were issued on July 19. This rulemaking

Chloe Cowan

August 13, 2025

A Guest Blog by Chloe Cowan | August 13, 2025 The 2025 Privacy Enhancing Technologies Symposium (PETS 2025) held at Georgetown University in Washington, DC, July 14–19, brought together leading

August 1, 2025

On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the

July 16, 2025

On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules

July 9, 2025

On July 8, the Network Advertising Initiative (NAI) submitted testimony opposing AB 322 unless it is amended. The NAI and its members strongly support the goals of this legislation to

June 16, 2025

On June 10, the NAI submitted comments on the California Privacy Protection Agency’s (CPPA) proposed regulations regarding the Delete Request and Opt–out Platform (“DROP”) System Requirements. The NAI offers the

June 5, 2025

Advertising technology leaders and privacy experts recently celebrated the NAI’s 25th anniversary as a leading privacy self-regulatory organization at its annual NAI Summit, held in San Francisco on May 21-22.

June 3, 2025

On June 2, 2025, the NAI submitted comments to the California Privacy Protection Agency (CPPA) on CCPA updates, cybersecurity audits, risk assessments, ADMT, and insurance companies under the California Consumer Privacy

May 15, 2025

On May 3, the NAI submitted a recommendation to amend Oregon’s HB 2008 in form of a written testimony. The NAI urged the committee to adopt a tailored amendment as