TheINSPIRATIONStrikes Here
The 2026 NAMM Show: Daily Highlights
The countdown is on! The NAMM Show returns to Anaheim for five unforgettable days of world-class education, legendary performances, can’t-miss networking and groundbreaking product launches. As NAMM celebrates its 125th anniversary, attendees can expect more music, more innovation, and more opportunities than ever before.
Here’s a preview of the daily highlights to help you plan your trip to The NAMM Show. A complete schedule will be announced this fall.
Tuesday, January 20 – Opening Day
The 2026 NAMM Show kicks off with a powerful suite of education sessions, thought leadership and community events.
- Retail Financial Summit: Tuesday and Wednesday feature exclusive half- and full-day premium education summits, starting with the Retail Financial Summit on Tuesday. Note this event has a separate registration.
- Day of Service:NAMM members partner with local Anaheim schools to highlight the power of music education.
- SupportMusic Coalition Advocacy Session: This inspiring session will showcase successful grassroots mobilization techniques, coalition-building strategies and effective messaging frameworks that resonate with policymakers and communities.
- All-Day Sessions: Topics include marketing strategy, AI and business, music-education advocacy and social media. Sessions included with your NAMM Show badge.
- Evening Kick-Off Party: Exhibitors, buyers, media and attendees gather at the Anaheim Hilton for live music, networking and the official start of NAMM Week.
Wednesday, January 21 – Transformative Education
A full day dedicated to immersive education and professional development.
- Professional Summits: A full slate of half- and full-day premium education summits, including the NAMM Marketing Summit, TEC Tracks Studio Summit, Women of NAMM: Leadership Amplified and the Music Education Leaders Summit. Note that these events have a separate registration.
- Badge-Access Sessions: Wide-ranging topics in business, pro audio and entertainment technology. Sessions included with your NAMM Show badge.
- Evening Spotlight: The reimagined NAMM Retail Awards, celebrating global excellence in music retail with expanded categories, including Best Omnichannel Operation and Best Music Lesson Program.
Thursday, January 22 – The Show Floor Comes Alive
The convention center doors open to more than 1,800 state-of-the-art exhibits from leading global brands.
NAMM U Breakfast Session – Industry Insights: Start the day with big-picture insights from industry thought leaders.
- Show Floor Opens: Explore the latest products, innovations and activations across the exhibit floor.
- Education Tracks: Sessions for retailers, brands, pro audio, entertainment technology, artists, music educators and students.
- Policy Sessions: Expert panelists provide critical updates on tariffs, CITES and Lacey Act regulatory compliance and music education advocacy strategies.
- Evening Events:
Networking and Celebrations: NAMM Young Professionals Reception and Pro Audio Pool Party.
TEC Awards: Honoring audio excellence with industry legends on stage.
Yamaha Night of Worship: An uplifting event held in the epicenter of the NAMM campus, on the Yamaha Grand Plaza Stage.
Friday, January 23 – Inspiration and Innovation
The energy continues with education, live performances and powerful celebrations.
- NAMM U Breakfast Session – The Future Favors the Bold, with Mike Walsh
- Exhibit Floor Open: Cutting-edge products and global networking.
- Education Tracks: Sessions for retailers, brands, pro audio, entertainment technology, artists, music educators and students.
- Policy Session: Discover government resources available to your business.
- Evening Events:
Women of NAMM Reception: Uniting women professionals across music, sound and entertainment technology. All are welcome.
She Rocks Awards: Honoring women shaping music and audio with high-energy performances.
Yamaha All-Star Concert on the Grand: A star-studded, one-of-a-kind live concert at the heart of the NAMM Show campus, on the Yamaha Grand Plaza Stage.
Saturday, January 24 – The Grand Finale
The NAMM Show closes with a day of celebration, inspiration and live music.
- NAMM U Breakfast Session - The Grand Rally for Music Education: Performances and stories spotlighting the power of music and music education.
- Exhibit Floor Open: Final opportunities to connect, explore, and discover.
Ongoing Education Tracks: Sessions for retailers, brands, pro audio, entertainment technology, artists, music educators and students.
- Closing Celebrations:
125th Anniversary Bash in the main plaza
Parnelli Awards honoring excellence in live event production
Live music across the NAMM campus, keeping the energy high into the evening
