INDUSTRY
Microsoft for consumer goods
Connect your brands, employees, and consumers.
OVERVIEW
Evolve with consumer preferences
Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
Build brands people love
Deliver tailored marketing and drive brand equity with holistic consumer insights powered by data.
Develop next-gen products
Reduce time to market and drive efficiency with agile and collaborative design and production.
Create sustainable supply chains
Anticipate disruptions and enhance forecasting accuracy to optimize operations and sustainability.
Optimize routes-to-market
Increase sales, improve margins, and maximize profitability with data-driven channel strategies.
CAPABILITIES
Achieve more with consumer goods solutions
Meet consumer demands, build brand loyalty, and drive sustainable growth with predictive analytics and data-driven insights.
- Scale your brand using advanced AI targeting, boost engagement with data-driven insights, and protect brand reputation with robust safety features.
- Reduce support costs and improve overall customer satisfaction, encourage intuitive interactions, and enable consistent, data-driven experiences.
- Gain a 360-degree unified view of consumer data, automate marketing execution, optimize marketing campaigns, and analyze consumer data profiles.
- Ensure secure and efficient data storage, identify trends and insights, and get AI-powered design recommendations.
- Reduce the time required for communication and decision making, streamline workflows, improve collaboration, and share information with confidence.
- Analyze data and trigger actions in real time, reduce waste, simulate production and design, and help connect and enable your workers.
- Eliminate supply chain data silos and use AI to better predict and proactively mitigate disruptions, improve forecasts, and help ensure on-time delivery.
- Digitally connect supply chains, ensure compliance, improve brand affinity, and optimize operations—plus ingest, store, and report on emissions data.
- Digitize the warehouse environment, enable more control and visibility, automate warehouse operations, and utilize the right mix of picking methods by digitizing the warehouse environment.
- Increase revenues and margins by identifying trends, uncovering root causes of promotion performance, and collaborating with retailers and suppliers.
- Better understand consumer behavior, create more personalized content, and drive higher engagement and sales from target audiences.
- Increase revenue, create new revenue streams, achieve higher profitability, and optimize engagement across traditional and emerging channels.
CUSTOMER STORIES
See how brands are innovating
Coca-Cola brings its iconic Santa into the future—and spreads holiday cheer across 43 countries—with an AI-powered avatar that talks with you in real time.
26
Languages launched
1M+
Consumer engagements
Products
- Microsoft Foundry
- Azure Speech in Foundry Tools
- Azure Cosmos DB
Beauty tech leader L’Oréal builds a foundation for continued innovation with extended cloud capabilities for infrastructure as a service (IaaS) and platform as a service (PaaS).
Products
- Azure
- SAP on Azure
K-beauty giant Amorepacific builds a generative AI app for personalized advice with Microsoft’s Azure AI Stack.
Products
- Azure OpenAI in Foundry Models
- Data Factory on Microsoft Fabric
- AI Search functions in Microsoft Foundry
Estée Lauder uses AI to reimagine trend forecasting and consumer marketing.
Products
- Microsoft 365 Copilot
- Azure OpenAI in Foundry Models
Strauss Group gears up to revolutionize the food industry using Azure cloud-enabled data.
Products
- Azure
Orkla drives business forward using Microsoft Teams Connect shared channels to collaborate more efficiently.
Products
- Microsoft Teams
StarKist cuts planning time by 94% with Board, powered by Microsoft Azure.
Products
- Microsoft Azure
Peet’s Coffee meets market changes with smart decision making and efficient operations powered by Microsoft Dynamics 365.
Products
- Dynamics 365 Finance
- Dynamics 365 Supply Chain Management
Grupo Bimbo bakes in end-to-end data security and compliance with Microsoft Purview—true to its “deeply human” values.
Products
- Microsoft Purview
- Microsoft Purview Suite
- Microsoft Defender Suite
Tillamook County Creamery optimizes growth and performance with Microsoft Dynamics 365.
Products
- Dynamics 365 Finance
- Dynamics 365 Supply Chain Management
Marketing company, Avocados From Mexico, uses Power Platform to streamline its purchase order process.
Products
- Power Apps
- Power Automate
Nestlé innovates business growth strategies using Microsoft Dynamics 365.
Products
- Dynamics 365 Finance
- Dynamics 365 Supply Chain Management
- Dynamics 365 Commerce
Kraft Heinz develops two groundbreaking apps with Microsoft technology, paving the way to transform the CPG industry.
Products
- Azure
- Microsoft Teams
- Power BI
The Middle East region's leading food company nurtures data-driven culture to deliver customer service at its finest.
Products
- Azure Synapse Analytics
- Azure Data Bricks
- Power BI
PepsiCo uses Azure Machine Learning to identify consumer shopping trends and produce store-level actionable insights.
Products
- Azure Machine Learning
- Power BI
PRODUCTS
Learn about consumer goods products
Drive growth, empower your employees, and build resilience with trusted products from Microsoft.
Dynamics 365 Customer Insights
Deliver precise, personalized marketing and above-the-line advertising with data integration and predictive analytics.
Dynamics 365 Customer Service
Empower agents to resolve issues faster using generative AI and automation.
Microsoft Advertising
Build brand equity with cross-platform reach and targeted advertising.
Azure Synapse Analytics
Accelerate time to insight across enterprise data warehouses and big data systems.
Microsoft 365 Copilot
Connect your data to work seamlessly and solve complex tasks all in one place.
Microsoft Security
Safeguard your entire organization with integrated business security solutions.
Microsoft Fabric
Reshape how everyone accesses, manages, and acts on data with a single, AI-powered platform.
Dynamics 365 Finance
Build financial and operational agility using AI and automation.
Dynamics 365 Supply Chain Management
Modernize your supply chain to enhance visibility, improve planning, streamline procurement, and optimize fulfilment.
Microsoft Sustainability Manager
Record, report, and reduce your environmental sustainability impact.
Microsoft Viva
Create an engaged and productive workforce with next-generation AI and insights.
Dynamics 365 Commerce
Deliver unified, personalized, and seamless buying experiences for customers and partners.
Microsoft 365 for frontline workers
Simplify processes, unify communication tools, and engage frontline workers in a secure, all-in-one platform.
Azure OpenAI in Foundry Models
Build more individualized shopping experiences across your existing websites and applications.
Power BI
Uncover powerful insights and turn them into impact.
Microsoft Copilot Studio
Transform customer and employee experiences with copilots built in Microsoft Copilot Studio.
Microsoft Foundry
Build, evaluate, and deploy your AI solutions all within one space.
Power Platform
Accelerate innovation while cutting costs and development time with low-code tools.
FEATURED PARTNER APPS
Explore consumer goods solutions from our industry-leading partners
Accelerate innovation and optimize the consumer goods journey with the Microsoft partner ecosystem.
Discover valuable resources
Blog
• August 2023
Generative AI will revolutionize Revenue Growth Management
Learn how to strategically embed generative AI to drive stronger revenue growth management (RGM) outcomes.
E-book
• December 2023
Strategies for Next-Gen Retail
E-book
• June 2025
Build an AI workforce that supports your human employees
Guide
Use case for sustainable business transformation
NEXT STEPS
Achieve more in consumer goods
Partners
Connect with partners
Get in touch with trusted Microsoft partners to find up-to-date consumer goods services for your business needs.
Technology
Visit a Microsoft Technology Center
Explore a range of tailored engagements and immersive experiences led by Microsoft senior architects and technical leaders.