Nintendo
- This article is about the Japanese video game company. For other uses, seeNintendo (disambiguation).
| Nintendo | |
|---|---|
| Founded | September 23, 1889[1] |
| FirstSuper Mario game | Donkey Kong (1981) |
| LatestSuper Mario game | Mario Tennis Fever (2026) |
| Current president | Shuntaro Furukawa |
Nintendo is a Japanese video game company based in Kyoto. Nintendo is known for creating many successful video game consoles and franchises, including theSuper Mario franchise, whosetitular character serves as the company's mascot.
History
Originally founded as ahanafuda playing card manufacturer in Kyoto, Japan, on September 23, 1889, Nintendo began exploring game-making after third presidentHiroshi Yamauchi began diversifying the company's ventures. Nintendo entered the arcade industry in 1973 and the home console industry in 1977, simultaneously hiringShigeru Miyamoto as a product designer. In 1978, Nintendo began making arcade video games, licensing titles to other companies for distribution outside Japan. In 1980, Nintendo established a North American division headed byMinoru Arakawa, and the first game that would be distributed by the American division would beRadar Scope. The game did not sell well in the United States, and a number of unsold cabinets remained in warehouses.
Arakawa asked Yamauchi if a new game could be developed and inserted into the unsoldRadar Scope cabinets.[2] Yamauchi went through Nintendo's entire talent pool to see who could head the designing of a potentialRadar Scope replacement, and the result was Miyamoto designingDonkey Kong. WhenDonkey Kong was released in 1981, it became a bestseller and marked the introduction of Mario. In 1983, Nintendo introduced theFamily Computer, distributing it abroad as theNintendo Entertainment System two years later. Its success in Japan and North America resulted in Nintendo becoming a dominant player in the video game industry and the revival of the industry in North America, which had been negatively affected bya crash in 1983. The most successful game for the NES,Super Mario Bros., further cemented Nintendo's dominance in the industry. TheSuper Mario franchise has since become Nintendo's flagship franchise and one of the most well-known brands to originate from video games.
Supported regions
First-party distribution
As amultinational company, Nintendo has established various regional divisions dedicated to marketing and sales of its products outside Japan, includingSuper Mario games, merchandise, and licensing, located in different gaming markets around the world, and all of them are wholly owned. Two major subsidiaries, Nintendo of America and Nintendo of Europe, have the authority to publish games autonomously. As of November 2025, these divisions include:
- Nintendo Co., Ltd. (NCL)
- Nintendo of America, Inc. (NOA)
- Nintendo Australia Pty. Limited (NAL)
- Nintendo of Europe SE (NOE)
- Nintendo (Hong Kong) Ltd. (NHL)
- Nintendo of Korea Co., Ltd. (NOK)
- Nintendo Singapore Pte. Ltd.[4]
- Nintendo of Taiwan Co., Ltd.[5]
- Nintendo (Thailand) Co., Ltd.[6]
Third-party distribution
In addition to the above subsidiaries, over the years Nintendo has officially assigned various third-party distribution companies to represent it and its products (includingSuper Mario products) in certain markets. These partners may have the authority to handle marketing and sales, but they may vary and are overviewed by one of the three major divisions (NCL, NOA, NOE). Services provided may also vary depending on market or distributor. As of November 2025, the following partners include:
- Active Bokei K.K.[7]
- Advanced Initiative Company Trading[8][9]
- Bergsala AB[9][10][11]
- CD Media S.E.[9][12][13]
- ConQuest Entertainment A.S.[9]
- Core Computer Business (PTY) LTD[9][14]
- Game Park[9]
- ERC[15][16][17]
- Ingram Micro[18][19]
- Jeetek[20]
- JVLAT[21]
- Rcell[19]
- Solutions 2 GO[22][23]
- Synnex[24]
- Tencent[25]
- TorGaming, Ltd.[9][26]
Formerly supported regions
The following regions are ones where Nintendo previously offered official distribution for its products, includingSuper Mario material, only to cease activity for various reasons:
Belarus (initially via Steepler[27] and later through Belconsole, MyDevice, and Gameclub;[28][29] suspended in 2022 due to sanctions against the country[30])
Czechoslovakia (via Stadlbauer;[31] defunct due to thecountry's dissolution in 1992; distribution continued in the successor states of the Czech Republic and Slovakia, initially through Stadlbauer and MPM[31][32] and later through ConQuest Entertainment A.S.)
India (initially via Samurai Electronics[33] and later through Sunder Electronics[34])
Russia (initially via Steepler[27][35][36] and later through Yandex.Money;[37] suspended in 2023 due to theRussian invasion of Ukraine[38])
Yugoslavia (Federal Republic of Yugoslavia)[31] (via Beosoft;[32] distribution later resumed in the successor states of Serbia and Montenegro through CD Media S.E.[9][13])
Appearances in theSuper Mario universe
- TheWarioWare character9-Volt calls himself "Nintendo's biggest fanboy," and hismicrogames are based on or around various Nintendo games and systems such asDr. Mario andDonkey Kong.
- Prior to his redesign,Diddy Kong's red cap had the Nintendo logo on it.
- Nintendobrands can be seen in the background of variousMario Kart courses and battle arenas.
- In theMario Party series, the Nintendo logo, along with theHudson Soft logo, appears on banners in variousminigames.
- InDonkey Kong 64, Nintendo, along withRareware, sponsors the boxing match between theKongs andKing K. Rool as mentioned by theMicrophone.
- InMario Power Tennis, the Nintendo logo appears on thePeach Dome court.
- InMario Golf: Toadstool Tour andMario Power Tennis,Wario holds up the Nintendo sign when the game boots up while he states the company's name, laughing.
- InMario Hoops 3-on-3, the Nintendo logo, along with theSquare Enix logo, appears on the arch next to the basket atPeach Field and on the banner and a large screen on theMario Stadium court.
- In theSuper Mario Stadium series, the Nintendo logo appears on some signs inMario Stadium.
- InMario Sports Mix, the Nintendo logo appears next to the sports equipment on the banners inMario Stadium.
- InMario Tennis Open, the Nintendo logo can be seen on the scoreboards in various courts.
Home consoles
- Color TV-Game series (1977–1982)
- Family Computer (1983–2003) /Nintendo Entertainment System (1985–1995)
- Super Famicom (1990–2003) /Super Nintendo Entertainment System (1991–1999)
- Nintendo 64 (1996–2003)
- Nintendo GameCube (2001–2009)
- Wii (2006–2013)
- Wii U (2012–2017)
Attachments and remodels
- Family Computer Disk System (1986–1993)
- Satellaview (1995–2000)
- 64DD (1999–2001)
- Wii Family Edition (2011–2013)
- Wii mini (2012–2017)
These consoles may have different names in different markets. The NES is known as the Family Computer (or Famicom) in Japan; the Super NES, subsequently as the Super Famicom. In 2003, a plug-in gamepad device called theiQue Player was released exclusively in China, and in simple terms, it is considered a variant of the Nintendo 64.
Handheld consoles
- Game & Watch (1980–1991, 2020, 2021)
- Game Boy (1989–2003)
- Virtual Boy (1995–1996)
- Game Boy Color (1998–2003)
- Game Boy Advance (2001–2009)
- Nintendo DS (2004–2013)
- Nintendo 3DS (2011–2019)
Remodels
- Game Boy Play It Loud! (1995)
- Game Boy Pocket (1996–1998)
- Game Boy Light (1997–2003)
- Game Boy Advance SP (2003–2009)
- Game Boy Micro (2005–2009)
- Nintendo DS Lite (2006–2011)
- Nintendo DSi (2008–2013)
- Nintendo DSi XL (2009–2013)
- Nintendo 3DS XL (2012–2015)
- Nintendo 2DS (2013–2020)
- New Nintendo 3DS (2014–2017)
- New Nintendo 3DS XL (2014–2019)
- New Nintendo 2DS XL (2017–2020)
- Nintendo Switch Lite (2019–present)
Between 2004 and 2018, Nintendo authorized the release of some of its portable consoles in the mainland Chinese market under the "iQue" brand. For example, the Nintendo DS and the Nintendo 3DS XL are referred to as the iQue DS and the iQue 3DS XL, respectively, in China.
Hybrid consoles
- Nintendo Switch (2017–present)
- Nintendo Switch 2 (2025–present)
Remodel
- Nintendo Switch – OLED Model (2021–present)
Gallery
The gold Nintendo logo from the start-up ofMario Kart 64
Sprite of a Nintendo logo variant, fromDiddy Kong Racing DS
The white Nintendo logo in a black background as seen in the first threeMario Party titles
The Nintendo logo recreated in theSuper Mario Bros. game style inSuper Mario Maker
Background featuring characters of theSuper Mario franchise created by Nintendo
Artwork of Nintendo's Kyoto headquarters from its recruitment book, showing aWarp Pipe at the bottom left corner
Naming
The name Nintendo comes from the Japanese saying「
Names in other languages
| Language | Name | Meaning | Notes |
|---|---|---|---|
| Japanese | Nintendō | The formal name of the company. Each of thekanji that make up its formal name means the following:
| |
| ニンテンドー[?] Nintendō | Rough katakana form | Used for the Japanese names of several systems and services such asNintendo GameCube,Nintendo DS,Nintendo eShop, orNintendo Sound Clock: Alarmo | |
| ニンテンドウ[?] Nintendō | Rough katakana form, retaining the kana「ウ」(u) instead of replacing it with thechōonpu「ー」. | Used in the Japanese names of theNintendo Power service, theNintendo 64, andSuper Smash Bros. | |
| Arabic | نينتندو[40] Nintendo | Nintendo | |
| Chinese | 任天堂[?] Rèntiāntáng(Mandarin) Yahmtīntòhng(Cantonese) | Borrowed from Japanese name with native pronunciations | |
| Finnish | Nintendon[?] | Possibly a misspelling of "Nintendo" | Captain N: The Game Master |
| Nintendo[?] | - | ||
| Greek | Νιντέντο[?] Ninténto | Nintendo | |
| Hebrew | נינטנדו[26] Nintendo | Nintendo | |
| Korean | 닌텐도[?] Nintendo | Nintendo | |
| Russian | Нинтендо[?] Nintendo | Nintendo | |
| Spanish | Nintendo[?] | - |
See also
- Shigeru Miyamoto
- Satoru Iwata
- Hiroshi Yamauchi
- Yoshiaki Koizumi
- Tatsumi Kimishima
- Koji Kondo
- Gunpei Yokoi
- Reggie Fils-Aimé
- Doug Bowser
Footnotes and references
Footnotes
- ^abcHas no dedicated account region option or Nintendo eShop, is part of the United States account region and Nintendo eShop; My Nintendo Store orders will also ship to this location
- ^Has no dedicated account region option or Nintendo eShop, is part of the United States account region and Nintendo eShop; Nintendo products are also distributed and sold across retailers here, especially My Nintendo Store orders being shipped to this location
- ^Has a dedicated account region option but no Nintendo eShop, its Nintendo eShop is instead part of the United States account region; My Nintendo Store orders will also ship to this location
- ^abcdefghijklmnopOnly through the My Nintendo Store from other EU countries
References
- ^MacNeil, Jessica (September 23, 2019).Nintendo is founded, September 23, 1889.EDN (American English). Retrieved October 7, 2025. (Archived August 27, 2020 via Wayback Machine.)
- ^"IGN Presents: The History of Super Mario Bros."
- ^abcdef"On 3rd March, Nintendo Switch will be available in the following European territories: Austria, Andorra, Belgium, Czech Republic, Denmark, Finland, France, Germany, Gibraltar, Guernsey, Hungary, Isle of Man, Italy, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Republic of Ireland, Russia, San Marino, Spain, Sweden, Switzerland, the United Kingdom, the Vatican. It will also be available in South Africa at the same timing." – Nintendo (January 13, 2017).Nintendo Switch launches on 3rd March!.Nintendo (official South African site) (English). Retrieved November 24, 2024. (Archived November 24, 2024, 23:43:36 UTC via Wayback Machine.)
- ^September 30, 2025.Establishment of a local entity with the aim of accelerating business in Southeast Asia.Nintendo Malaysia. Retrieved September 30, 2025.
- ^Nintendo Taiwan Press Release. The current Taiwan subsidiary was founded on February 10, 2025, and all Nintendo businesses in Taiwan were transferred from NHL to Nintendo Taiwan on April 1, 2025.
- ^November 21, 2025.การจัดตั้งบริษัทย่อยในต่างประเทศ โดยมีวัตถุประสงค์เพื่อส่งเสริมธุรกิจในราชอาณาจักรไทย.Nintendo (Thai). Retrieved November 21, 2025.
- ^Active Bokei K.K..Active Bokei K.K. (English). Retrieved July 3, 2024. (Archived June 3, 2024, 05:14:24 UTC via Wayback Machine.)
- ^Advanced Initiative.Advanced Initiative Co. Trdg. (English). Retrieved July 4, 2024.
- ^abcdefghDistributors Contact Details for Consumers.Nintendo UK (English). Retrieved February 27, 2025. (Archived September 10, 2025, 01:29:21 UTC via Wayback Machine.)
- ^Joe Skrebels (December 9, 2019).The Lie That Helped Build Nintendo.IGN (English). Retrieved June 1, 2024. (Archived December 21, 2019, 23:17:14 UTC via Wayback Machine.)
- ^Home.Bergsala (English). Retrieved September 26, 2024. (Archived June 14, 2024, 01:43:01 UTC via Wayback Machine.)
- ^Enes K. (July 24, 2018).Resmi Açıklama Geldi: Nintendo Switch Türkiye'de Satışa Çıkıyor.Webtekno (Turkish). Retrieved June 5, 2024. (Archived October 17, 2018, 00:20:49 UTC via Wayback Machine.)
- ^abPartnerships.CD Media S.E. (English). Retrieved July 3, 2024. (Archived March 29, 2023, 11:50:20 UTC via Wayback Machine.)
- ^Core Group.Core Group (English). Retrieved March 11, 2025. (Archived March 9, 2025, 13:26:28 UTC via Wayback Machine.)
- ^Ольга Карпенко (October 26, 2021).Консоли Nintendo Switch будут официально продаваться в Украине.AIN (Russian). Retrieved March 2, 2025. (Archived April 18, 2024, 20:24:42 UTC via Wayback Machine.)
- ^Nintendo.ERC Kazakhstan (English). Retrieved March 2, 2025. (Archived March 2, 2025, 22:50:01 UTC via Wayback Machine.)
- ^Nintendo.ERC Uzbekistan (English). Retrieved May 2, 2025. (Archived March 2, 2025, 22:50:45 UTC via Wayback Machine.)
- ^Ingram Micro Brasil.Security Business (Brazilian Portuguese). Retrieved November 5, 2025.
- ^abSeptember 18, 2020.Nintendo Switch Launches in Brazil, the First Nintendo Product to Go on Sale in the Country Since 2015.IGN. Retrieved November 7, 2025.
- ^Jeetek – Empowering Tech across the Middle East & Africa.Jeetek (English).
- ^Juegos de Video Latinoamérica – JVLAT – Empresa dedicada a la comercialización exclusiva de marcas mundiales en América Latina y el Caribe.JVLAT (Latin American Spanish). Retrieved March 11, 2025. (Archived March 12, 2025, 05:18:52 UTC via Wayback Machine.)
- ^October 11, 2024.BGS 2024: "O Brasil é muito importante para nós", diz Nintendo.Terra (Brazilian Portuguese). Retrieved November 11, 2025.
- ^October 18, 2025.Bill van Zyll, de Nintendo: "Con la Switch 2, en Argentina vemos una oportunidad muy grande".Cronista (Spanish). Retrieved November 11, 2025.
- ^March 22, 2023.ซินเน็คฯ ถือครองตลาด NINTENDO ในประเทศไทยอย่างเป็นทางการ.Synnex (Thailand) (Thai). Retrieved July 14, 2025.
- ^Takashi Moshizuki, Shan Li (April 18, 2019).Nintendo, With Tencent's Help, to Sell Switch Console in China.The Wall Street Journal (English). Retrieved July 3, 2024. (Archived December 6, 2019, 20:13:54 UTC via Wayback Machine.)
- ^abMarch 12, 2019.לראשונה בישראל – תור גיימינג משיקה את נינטנדו בארץ ביבוא רשמ.IGN Israel (Hebrew). Retrieved June 5, 2024. (Archived May 15, 2019, 03:34:09 UTC via Wayback Machine.)
- ^abИгорь Пичугин (November 1, 1994).Соглашение Steepler и Nintendo.Газета "Коммерсантъ" (Russian). Retrieved June 1, 2024. (Archived April 27, 2019, 02:58:42 UTC via Wayback Machine.)
- ^Дмитрий Корсак (June 19, 2015).Эксперт рынка видеоигр Владимир Бычинов: итоги E3 — финала «Лиги чемпионов» для фанатов PlayStation, Xbox и Nintendo.Onliner (Russian). Retrieved March 2, 2025. (Archived March 3, 2025, 03:47:11 UTC via Wayback Machine.)
- ^Inkman (March 27, 2017).И снова о Nintendo Switch: решаем возможные проблемы.Wii.by (Russian). Retrieved March 2, 2025. (Archived March 3, 2025, 03:49:24 UTC via Wayback Machine.)
- ^Алексей Егоров (April 7, 2022).Гайд: как оплачивать подписку Nintendo Switch Online и покупать игры в условиях санкций.Канобу (Russian). Retrieved March 2, 2025. (Archived June 23, 2023, 13:54:19 UTC via Wayback Machine.)
- ^abcJoshua Rogers (December 26, 2020).World of Nintendo: Exploring Nintendo in (Eastern) Europe.PAX (via YouTube) (English). Retrieved June 5, 2024. (Archived June 5, 2024, 20:16:14 UTC via Wayback Machine.)
- ^abThe Retro Sofa (June 2, 2024).The Complete (ish) History of Nintendo's Arrival in Europe.YouTube (English). Retrieved November 15, 2024. (Archived October 6, 2024, 16:07:51 UTC via Wayback Machine.)
- ^Desai, Sameer (September 16, 2008). "Nintendo Wii and DS to launch in India on September 30".Rediff News. Retrieved March 23, 2024. (Archived September 29, 2022, 14:05:16 UTC via Wayback Machine.)
- ^Rishi Alwani (January 20, 2017).Want to Buy the Nintendo Switch In India? You Need to Read This First.Gadgets 360 (English). Retrieved March 1, 2025. (Archived January 28, 2025, 04:45:44 UTC via Wayback Machine.)
- ^Семён Костин (December 14, 2021).Легенда о слоне: как IT-компания Steepler создала Dendy и основала российский консольный рынок.DTF (Russian). Retrieved June 1, 2024. (Archived June 1, 2024, 22:35:52 UTC via Wayback Machine.)
- ^Олег Хохлов (August 9, 2016).Приставка Dendy: Как Виктор Савюк придумал первый в России поп-гаджет.Секрет фирмы (Russian). Retrieved December 9, 2024. (Archived December 1, 2024, 05:49:08 UTC via Wayback Machine.)
- ^Dean Takahashi (October 3, 2014).Nintendo starts selling digital games in Russia through Yandex.VentureBeat (English). Retrieved March 15, 2025. (Archived December 23, 2024, 08:29:20 UTC via Wayback Machine.)
- ^Leah J. Williams (June 1, 2023).Nintendo eShop to shut down in Russia.Gameshub (English). Retrieved July 6, 2024. (Archived February 25, 2024, 05:34:24 UTC via Wayback Machine.)
- ^Brian Ashcraft (August 3, 2017)."Nintendo" Probably Doesn't Mean What You Think It Does.Kotaku (English). Retrieved September 16, 2024. (Archived August 19, 2024, 11:55:47 UTC via Wayback Machine.)
- ^نينتندو السعودية (الممثل الرسمي).X (Arabic). Retrieved July 6, 2024.
External links
| Wikipedia has an article onNintendo. |
- Official Japanese website
- Official American website
- Official Canadian (English) website
- Official Canadian (French) website
- Official United Kingdom & Irish website
- Official Mexican website
- Official Brazilian website
- Official Colombian website
- Official Argentinian website
- Official Chilean website
- Official Peruvian website
- Official European website
- Official Danish website
- Official Finnish website
- Official Norwegian website
- Official Swedish website
- Official Hungarian website
- Official Polish website
- Official Czech website
- Official Slovakian website
- Official Israeli website
- Official U.A.E. website
- Official Saudi website
- Official Oceanic website
- Official South Korean website
- Official Hong Kongese website
- Official Taiwanese website
- Official Singaporean website
- Official Malaysian website
- Official Philippian website
- Official Thai website
- Official South African website
- Official mainland Chinese website
- Official Greek website
- Official Croatian website
- Official Bulgarian website
- Official Slovenian website
- Official Romanian website
- Official Serbian website


