Logo

My Mario is a line of products themed to theSuper Mario franchise aimed towards young children, consisting of merchandise and digital media. It launched in Japan on August 26, 2025, with selected products planned for release overseas on February 19, 2026.^[1][2][3]

Products[edit]

Merchandise[edit]

Toys[edit]

Wood blocks[edit]

Packaging for the Mario Wood Block Set

Packaging for the Mario & Friends Wood Block Set

Japanese packaging for the three later sets

Two sets ofSuper Mario-themed wooden building blocks, named 「つみきマリオ」 (Tsumiki Mario, "Wood Block Mario") in Japan,^[4] were released at My Mario's launch: the Mario Wood Block Set containing three pieces that costs ¥2,980, and the Mario & Friends Wood Block Set (called the "Special Set" in Japan)^[4] containing 30 pieces that costs ¥19,980. Three more sets were later announced, containing three pieces each: the Luigi Wood Block Set, Peach Wood Block Set, and Yoshi Wood Block Set, also retailing for ¥2,980 apiece, released on November 18, 2025 in Japan.^[5]

The sets are targeted towards children aged approximately 1½. Character blocks are eight centimeters tall (double the height of standard blocks) and also function asamiibo for their respective characters in compatible games. The interior packaging of the Mario & Friends Wood Block Set resembles the grassland levels ofNew Super Mario Bros. Wii and can be used as a diorama.^[3]

Themed pieces

One of each piece listed is included in the Mario & Friends Wood Block Set.

Mario Wood Block Set

• Mario
• Mushroom
• ? Block

Luigi Wood Block Set

• Luigi
• Green Shell
• Brick Block

Peach Wood Block Set

• Peach
• Super Star
• Note Block

Yoshi Wood Block Set

• Yoshi
• Fire Flower
• ? Block

Exclusive to Mario & Friends Wood Block Set

• Warp Pipe lip and tube
• Arrow Sign block
• Red, orange, green, and blueEmpty Blocks

Gallery

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  Japanese packaging for both initial sets

• 

  Mario

• 

  Mushroom

• 

  ? Block

• 

  Brick Block

• 

  Artwork of the characters

Stuffed toys[edit]

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  ぬいぐるみ　マリオ^[6]
  (Stuffed Toy:Mario)
  August 26, 2025

• 

  ドゥドゥ　マリオ^[6]
  (Comforter Toy: Mario)
  August 26, 2025

• 

  ラトル　マリオ^[6]
  (Rattle: Mario)
  August 26, 2025

• 

  ラトル　スーパーキノコ^[6]
  (Rattle:Super Mushroom)
  August 26, 2025

• 

  ラトル　スーパースター^[6]
  (Rattle:Super Star)
  August 26, 2025

• 

  ぬいぐるみ　ヨッシー^[6]
  (Stuffed Toy:Yoshi)
  November 18, 2025

• 

  ラトル　ヨッシー^[6]
  (Rattle: Yoshi)
  November 18, 2025

• 

  ドゥドゥ　おすわりヨッシー^[6]
  (Comforter Toy: Sitting Yoshi)
  November 18, 2025

Toys[edit]

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  歯がため　スーパーキノコ^[6] (Teething Toy: Super Mushroom)
  August 26, 2025

• 

  歯がため　1UPキノコ^[6] (Teething Toy: 1-Up Mushroom)
  August 26, 2025

• 

  うたっておしゃべり！　パタゆらヨッシー^[6]
  (Sing and Speak! Flapping-Swaying Yoshi)
  November 18, 2025

• 

  かいてけしてエンジョイ♪　おえかきボード^[6]
  (Draw, Erase, Enjoy ♪: Doodling Board)
  November 18, 2025

• 

  プッシュアンドゴー　ヨッシー^[6]
  (Push-and-Go: Yoshi)
  First third of December 2025

Fisher-Price Little People[edit]

On January 16, 2026,Fisher-Price revealed a collection ofLittle People toddler toys tying in with My Mario that is set to launch in the West.^[7] The collection includes a pack of six Little People figures ofSuper Mario characters (Mario,Luigi,Bowser,Peach,Yoshi, andToad) and two interactive play sets: Mario's Adventure Playset, based on an aboveground level which comes with the Mario figure; andBowser's Airship, which comes with the Bowser figure.^[8]

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  The six Little People figures

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  Mario's Adventure Playset packaging

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  Bowser's Airship packaging

Books[edit]

The front covers forHello, Mario! andPeropero Yoshi

Main article:My Mario no Ehon

A board book titledHello, Mario!, in which readers can interact with movable pages based onMario's face, became available at My Mario's launch in Japan. A second book titledPeropero Yoshi was later announced to be released on November 20, 2025.^[5]

Clothing[edit]

Japan[edit]

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  カバーオール^[6] (Coveralls)
  August 26, 2025

• 

  なりきりロンパース　マリオ^[6] (Role-Playing Romper: Mario)
  August 26, 2025

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  Tシャツ　マリオ^[6] (T-Shirt: Mario)
  August 26, 2025

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  Tシャツ　ボーダー^[6] (T-Shirt: Stripes)
  August 26, 2025

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  なりきりパーカー　マリオ^[6] (Role-Playing Parka: Mario)
  August 26, 2025

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  パジャマ^[6] (Pajamas)
  August 26, 2025

North America[edit]

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  My Mario Bodysuit & Beanie Set^[1]
  February 19, 2026

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  My Mario & Luigi Hooded Cardigan & Pant Set^[1]
  February 19, 2026

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  My Mario, Luigi & Toad Fleece Overall & Long Sleeve Set^[1]
  February 19, 2026

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  My Mario & Friends Fleece Cardigan 3 Piece Set^[1]
  February 19, 2026

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  My Mario Footie Coverall & Blanket Set^[1]
  February 19, 2026

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  Princess Peach Footie Coverall Set^[1]
  February 19, 2026

Sundries[edit]

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  リバーシブルスタイ　スーパーキノコ^[6] (Reversible Bib: Super Mushroom)
  August 26, 2025

• 

  ガーゼハンカチ 3枚組^[6] (Gauze Handkerchief, Set of 3)
  August 26, 2025

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  ソックス　スーパーキノコ＆1UPキノコ^[6] (Socks: Super Mushroom &1-Up Mushroom)
  August 26, 2025

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  5重ガーゼスリーパー^[6] (5-Fold Gauze Wearable Blanket)
  August 26, 2025

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  母子手帳ケース^[6] (Maternity Notebook Case)
  August 26, 2025

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  おむつポーチ　ハテナブロック^[6] (Diaper Pouch:? Block)
  August 26, 2025

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  おひるねブランケット^[6] (Nap Blanket)
  August 26, 2025

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  リュック　ハテナブロック^[6] (Backpack: ? Block)
  August 26, 2025

Tableware[edit]

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  コップ^[6] (Tumbler)
  August 26, 2025

• 

  スプーン・フォークセット^[6] (Spoon/Fork Set)
  August 26, 2025

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  ランチ皿^[6] (Lunch Plate)
  August 26, 2025

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  茶椀^[6] (Rice Bowl)
  August 26, 2025

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  小皿^[6] (Small Plate)
  August 26, 2025

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  スープ皿^[6] (Soup Plate)
  August 26, 2025

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  ベビーランチセット^[6] (Baby Lunch Set)
  August 26, 2025

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  ベビーエプロン^[6] (Baby Apron)
  August 26, 2025

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  おやつカップ　ハテナブロック^[6] (Snack Cup: ? Block)
  August 26, 2025

• 

  ストローマグ^[6] (Straw Mug)
  August 26, 2025

Software[edit]

Hello, Mario! on a tablet and Nintendo Switch

Tying in with the book of the same name, My Mario also launched withHello, Mario!, a software application foriOS andAndroid devices andNintendo Switch where players can interact with Mario's face to a greater extent than in the book. A similar application featuringYoshi, titledHello, Yoshi!, was later released on November 18, 2025 in Japan.^[5]

Visual content[edit]

The My Mario logo and Mario as he appears in the videos

Main article:It's Me, Mario! Stop Motion Shorts

A series of stop-motion videos starring Mario, titledIt’s Me, Mario! Stop Motion Shorts, was released on the My Mario website and Nintendo'sYouTube channel andInstagram account. Each video is one minute long.

Gallery[edit]

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  Artwork of Mario

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  Logo and artwork of Mario

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  The Mario rattle

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  Promotional image forPeropero Yoshi

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  Desktop wallpaper fromMy Nintendo

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  Smartphone wallpaper from My Nintendo

References[edit]

External links[edit]

• English website
• Japanese website

• My Mario