Marketing Automation
Your business can be always on—even when you're off.
Case Study
How Captar Alunos doubled its client roster with automations
The education marketing agency shares how they thrived during the pandemic by using automations and an empathetic message.
Marketing Automations
Topics
Map Customer Journeys
Marketing Glossary
What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
Marketing Glossary
What is a Customer Journey? Customer Journey Definition
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
Case study
Dirty Girl Produce Uses Automations to Meet Shoppers Where They Are
After 20 years of selling his crops at restaurants and farmers markets, farmer Joe Schirmer discovered a simplified way to sell what he grows.
Business Tips
What is a Marketing Funnel? Stages and Tips for Building One
From awareness to action: Explore the crucial components of a successful marketing funnel.
CRM Automations
Business Tips
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
6 min read
Marketing Glossary
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
Case Study
Customer Retention Through Automation: A Case Study
Learn how Vital Agency worked with their client, Blue Water Mortgage, to deal with a shifting market and helped them refocus and shape their overall communication strategy.
6 min read
Marketing Glossary
Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
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Case Study
The Big Prize: A Case Study in Automation
Learn how Digital Impulse gets creative with content to help increase open rates and leverages social media tools as part of an overall marketing strategy.
Email Automations
Case Study
How QuyCup Welcomed New E-Commerce Customers
With expert help, a well-defined strategy, and timely communication, this sustainable drinkware brand got their online sales off the ground.
Marketing Glossary
What is a Customer Journey? Customer Journey Definition
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
Business Tips
What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
Business Tips
Content Repurposing Tips
Follow these tips for repurposing content to give new life to old pieces and reach a larger audience. Here are the best practices and benefits to know.
