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Jeremy Varner

Winning with Culture: How TelevisaUnivision Connects Brands with Hispanic Audiences

Winning with Culture: How TelevisaUnivision Connects Brands with Hispanic Audiences
  • Case Studies
    RCTI+

    Game On: RCTI+ Kicks Off Programmatic Live Sports Advertising with Magnite

    Game On: RCTI+ Kicks Off Programmatic Live Sports Advertising with Magnite

    How Magnite and the7stars Unlocked Incremental Reach on CTV for Capital One

    How Magnite and the7stars Unlocked Incremental Reach on CTV for Capital One
  • Events
  • Magnite University
  • Research

    Why Streaming TV Is a Must-Buy UK

    Why Streaming TV Is a Must-Buy UK

    Why Streaming TV Is a Must-Buy Japan

    Why Streaming TV Is a Must-Buy Japan
  • Topics
  • Adtech Fundamentals

    Adtech Fundamentals

    Advanced TV for Advertisers

    Advanced TV for Advertisers
  • About Us
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  • Supercharge Your Adtech Skills

    Successfully navigate the ever-changing media and advertising landscape by learning from industry experts and innovators. Whether new to adtech or a seasoned veteran, Magnite University offers on-demand learning options to help take your career to the next level.

    Start learning from the best today, and check back often for new content!

    Get Started

    Live Streaming TV

    Dive into the world of live streaming TV ads in this course: how they work, the challenges behind it, and the innovative technology that manages it all.

    Privacy Sandbox

    This short course covers Privacy Sandbox and its unique APIs that ensure data privacy protection in advertising, such as Protected Audience API and Topics API.

    Cookieless Audience Solutions

    This 5 minute video covers alternative cookieless audience solutions for data activation, including data matching through clean rooms, extended IDs, and standardized data classification.

    Header Bidding

    In this quick explainer video, learn how header bidding works and the ways in which initiatives, like Prebid, make it more transparent and efficient for publishers and advertisers.

    Meet Magnite

    Learn about Magnite’s purpose, where we sit within the adtech ecosystem, our tech stack, and the role we play in powering entertainment and information for consumers worldwide in this quick explainer video.

    Data Management Platforms (DMPs)

    In this quick explainer video, learn about the role of the DMP in the cookie-less future and how DMPs will be used to manage, contextualize, and analyze first-party data.

    Seller-Defined Audiences

    Find out what seller-defined audiences (SDA) are and the opportunity they provide for publishers to create and showcase their powerful audience signals to drive advertiser performance in this quick explainer video.

    Contextual Targeting

    In this quick explainer video, you’ll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale.

    Retail Media

    Learn how advertisers can leverage retail media to connect with target audiences and increase the effectiveness of media investments in this quick explainer video.

    Automatic Content Recognition

    Automatic Content Recognition (ACR) provides advertisers with a unique opportunity to enhance their targeting strategy without compromising scale. Learn how ACR works in this quick explainer video.

    Show More

    Magnite represents the next evolution of the programmatic marketplace for the open internet.”

    Tim Sims, Chief Revenue Officer

    Magnite’s product innovation and partnership commitment has proven to be foundational to our supply path optimization work.”

    Andy Goode, EVP, Head of Biddable Media

    Magnite will bring greater synergy and efficiency to our omnichannel monetization and sales strategies.”

    Bill Murray, VP of Programmatic Solutions

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