Apple Event on March 4: Here's What to Expect

Apple on Monday invited selected journalists and content creators to a"special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.

Apple Announces Special Event in New York Feature 1
At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch ofApple Creator Studio last month, for example, some content creators attended an Apple Experience in Los Angeles to go hands on with the new subscription-based bundle of apps and features.

The upcoming Apple Experience will likely not be as significant as a traditional Apple Event, but there is a good chance that new hardware will be announced, as well-known journalistssuch as Joanna Stern were invited this time around.

It seems likely that Apple will show off a new lower-cost MacBook at these gatherings. The invite graphic for the upcoming Apple Experience includes a colorful Apple logo with yellow, green, and blue discs, andBloomberg's Mark Gurman reported that Apple hastested those three colors and pink for the MacBook with an iPhone chip.

In our view, the second-most likely possibility is aniPhone 17e. The spec-bumped successor to the iPhone 16e is expected to have four key upgrades, including MagSafe, an A19 chip, a C1X modem for faster 5G, and an N1 chip for Wi-Fi 7.

Other fitting possibilities include an iPad Air with an M4 chip, an iPad 12 with an A18 chip, and a MacBook Air with an M5 chip.

We are also still waiting for quite a few smart home products, including an updated Apple TV, an updated HomePod mini, and an all-new Apple home hub, but it is unclear if any of those devices will be unveiled alongside this Apple Experience, especially given that there isstill no sign of the more personalized version of Siri.

Finally, the wait continues for high-end products, like MacBook Pros with M5 Pro and M5 Max chips, an updated Mac Studio, anda new Studio Display. While nothing has been ruled out at this point, the colorful nature of this Apple Experience graphic suggests that Apple will be focused on some more colorful, lower-end products with mass appeal.

In New York, the Apple Experience begins on Wednesday, March 4 at 9 a.m. Eastern Time. The gatherings in London and Shanghai will kick off simultaneously, although it will be later in the day in those cities due to time zone differences. Given it is not a traditional Apple Event, we do not expect Apple to provide a YouTube live stream.

Instead, we expect a new product or two to be announced in a press release or two on theApple Newsroom website, and those who attend the Apple Experience in one of the three cities will be able to share hands-on photos and impressions.

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Top Rated Comments

scottct1 Avatar
13 hours ago at 08:15 am
I want a new Apple TV with proper audio passthrough that supports all Dolby and DTS formats.
Score: 19 Votes (Like |Disagree)
jonnyb098 Avatar
12 hours ago at 08:22 am
How about a new Apple TV?! It's been 4 years.
Score: 16 Votes (Like |Disagree)
12 hours ago at 08:43 am
Repost: Pleaseo give me an iPad Mini “Pro” with a brighter screen so I can use one as an external video monitor on my rig.


What else to expect? People whining that whatever Apple announces isn’t good enough, Apple has lost their way and Tim
Cook should resign.
Score: 6 Votes (Like |Disagree)
TheDailyApple Avatar
12 hours ago at 08:43 am

I want a new Apple TV with proper audio passthrough that supports all Dolby and DTS formats.
This + support for Music lossless. I just moved my Hi-Fi system from my computer to my TV for movies (blu-ray) and it hurts my soul that neither Airplay 2 nor the TV version of Apple Music supports this.
Score: 4 Votes (Like |Disagree)
groove-agent Avatar
12 hours ago at 08:22 am
I hope Apple releases something interesting ASAP. Things have been pretty stagnant lately as their tunnel vision has been pointed towards getting AI working correctly for a while now.

Personally I"m starting to look at Windows/ Android products again as I get tired of waiting for all these rumoured products.
Score: 3 Votes (Like |Disagree)
jonnyb098 Avatar
12 hours ago at 08:23 am

I want a new Apple TV with proper audio passthrough that supports all Dolby and DTS formats.
Surround from streaming services including Apple is highly compressed. Pop in a Blu Ray and the difference is stunning.

What's the point of DTS if it's compressed?
Score: 3 Votes (Like |Disagree)