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The Luminary newsletter

Our best articles, observations, and news, delivered to your inbox.

The Luminary newsletter

Our best articles, observations, and news, delivered to your inbox.

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The Luminary newsletter

Our best articles, observations, and news, delivered to your inbox.

The Luminary newsletter

Our best articles, observations, and news, delivered to your inbox.

Please enter a valid email address
The Luminary newsletter

Our best articles, observations, and news, delivered to your inbox.

The Luminary newsletter

Our best articles, observations, and news, delivered to your inbox.

Please enter a valid email address
Contact Us
Luminary Logo
Contact Us
The Luminary newsletter

Our best articles, observations, and news, delivered to your inbox.

The Luminary newsletter

Our best articles, observations, and news, delivered to your inbox.

Please enter a valid email address

Brighter digital experiences

A full service digital agency creating bright digital experiences for your customers and your organisation.

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Celebrating 25 years of making digital bright

Reflecting on a quarter-century of moments and milestones that brought us to where we are today.

Some of our latest projects

healthlife website build project

healthylife

Following the successful launch of its petcare site, Pet Culture, Woolworths again turned to Luminary – this time to help build a digital platform to provide customers with health advice and information.

Melbourne Airport website rebuild project

Melbourne Airport

Luminary's knowledge of Kentico, expert development skills and technical advice resulted in a new website that went well beyond Melbourne Airport’s expectations.

Clipspec design application project

Clipspec design application

Luminary has been working with Clipsal by Schneider Electric, a leader in electrics and lighting, since 2013. The Clipspec Design App is just one example of our partnership of digital disruption and innovation.

Unicef Australia case study hero image

UNICEF Australia

UNICEF Australia aims to deliver long-lasting positive impact for children in Australia and around the world. As a 100 percent donor-funded organisation, its website plays a critical role in enabling it to roll out its programs.

Browse all projects

Why Luminary?

Brighterminds

About us
Luminary Pattern

Our flexible 3 stage framework to craft digital experiences

Explore

We take the time to understand the context so decisions can be made from a place of evidence rather than assumption.

Build

We bring together a select group of specialists from our team to suit your particular challenges so that your project has exactly the right resources at the right moments.

Grow

Our deeply integrated Strategy, UX, Design and Technology teams will work closely together to ensure that your digital assets continue to evolve and deliver a return on your investment.

Using our experience to make your digital experience brighter

B Corp

Using business as a force for good

We are committed to balancing the needs of people and the planet with profit. As a mark of this commitment, on 4 March 2021 Luminary became a certified B Corp.

Our impact
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Supporting Partner of Beyond Blue

We are proud to be collaborating with Beyond Blue for better mental health outcomes across the Australian community.

Learn more
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Digital agency people

Some of the brightest minds in digital, at your service 👋

Meet your digital team

Latest posts

View more
Woman typing on laptop

6 min read

A practical guide to writing AI-friendly content

Learn some practical SEO and content tips for structuring and optimising your content so it’s more likely to be referenced in AI-generated summaries and overviews.

Shayna Burns
Shayna Burns

17 March 2025

6 minute read

Marty with Georgie Harman and Luminary team in Melbourne office

3 min read

Luminary named as a Beyond Blue Supporting Partner

We are thrilled to announce that we have officially been named by Beyond Blue as one of its Supporting Partners, joining some of Australia’s top businesses.

Clarice Greening
Clarice Greening&Tami Iseli

13 March 2025

3 minute read

AI and CMS image generated by Canva

14 min read

How AI is revolutionising the CMS landscape

Luminary MD Adam Griffith reviews how some of the leading Content Management Systems are incorporating AI into their offerings.

Adam Griffith
Adam Griffith

03 March 2025

14 minute read

Guides and resources

Handy tools to help you win at your job

Our most popular guides and templates.

More handy resources
An image of a digital device with logos of various apps overlaid

8 min read

How to choose the right CMS

You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.

Adam Griffith
Adam Griffith

29 July 2022

8 minute read

Toolbox with a number of digital apps and tools inside

9 min read

Building a martech stack

Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.

Adam Griffith
Adam Griffith

29 March 2022

9 minute read

Digital Roadmap

6 min read

How to create a digital strategy roadmap

A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.

Liam Thomas
Liam Thomas

01 February 2019

6 minute read

Content Audit

5 min read

Why conducting a content audit is essential

Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.

Victoria Whatmore
Victoria Whatmore

31 July 2023

5 minute read

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