State ofDirect Mail
Get a pulse check on direct mail and its role in your marketing mix. Our industry-leading annual reports, created in partnership with Comperemedia, are packed with insights from experts and consumers, in-depth analysis, and actionable strategies to keep you ahead of the curve.
What's Inside:
High-ROI teams are 163%+ more likely to have high-quality data for precise targeting.
Learn what what they’re doing to get the most out of every send
What's Inside:
82% Of businesses chose to increase YoY spend on direct mail
Find out why direct mail is more popular than ever
Every year, more marketers agree direct mail has the best ROI of any channel
What's Inside:
63% of consumers are more likely to engage with direct mail if it is personalized.
Discover how to use personalized mail to amp up your conversions
What's Inside:
82% of businesses chose to increase YoY spend on direct mail
Find out why direct mail is more popular than ever
What's Inside:
80% of consumers share direct mail with their friends and family
Uncover the most sharable formats and messaging
What's Inside:
47% of marketers use customer activity within a specific period to measure results
Discover attribution techniques to get you the most out of your marketing
What's Inside:
62% of consumers say direct mail has inspired them to take action
Learn why the right mail encourages better sales and responses
What's Inside:
Response rates soar to 27% when direct mail and email are combined
Learn omnichannel strategies that keep customers engaged
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