Signals is allowing product teams to make the right decisions through big data analytics.  Developing "the app store for innovation" to support building new products and bringing them to market, Sadeh & co-founder Kobi Gershoni, and their team have spent three years developing a technology infrastructure that would allow them to pull into one unified environment large volumes of data from numerous sources, in real-time.
http://www.forbes.com/sites/gilpress/2015/09/03/with-big-data-analytics-signals-eliminates-the-noise-in-new-product-development/