CTV HomeScreen boosts brand attention and recall
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CTV is transforming how brands capture audience attention. Insights fromMMA Global andMEDIAMENTO indicate that the HomeScreen generates higher attention and stronger brand recall, making it a key driver for advertisers investing in quality, full-screen experiences. Discover the State of Video study:https://lnkd.in/d5wwxQVkRead the CTV HomeScreen findings:https://lnkd.in/gTw9YFVU
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What if your ads could achieve 77% recognition and over 70% activation? Our new "Big Screen Impact" report shows how Connected TV (CTV) advertising is making this a reality. Get the insights you need to optimize your campaigns and reach a highly engaged audience. Download the full report 👉https://lnkd.in/d57hx6GU#CTVMarketing#AdvertisingTrends#DigitalAds#Report
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You can’t compete with me, I want you to win too | Decoding what makes your audience act | Behavioral intelligence for high-impact creative, built on a privacy-first model « empathy/acc »
The promise to 'predict audience response' is everywhere. The key question to ask is: Is it based on what people clicked, or why they chose? One is a guess. The other is a game-changer.
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What keeps today’s advertisers up at night? Fragmentation, signal loss, and the constant push for smarter, privacy-first solutions.In the latest edition of The Ally,Howard Luks, VP of Audience Solutions atPubMatic, shares how PubMatic is bridging the gap between buyers and publishers—enabling advertisers to reach high-value audiences with greater transparency and control.Read the full Q&A:https://bit.ly/4huIdxq#TheAlliantAlly#PubMatic#AudienceData
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5,044 followers
The future of advertising will belong to those who understand both people and privacy. This Q&A withHoward Luks is a great reminder that bridging the gap between buyers and publishers starts with data that’s ethical, accurate, and actionable. 🌐#AudienceData
21,212 followers
What keeps today’s advertisers up at night? Fragmentation, signal loss, and the constant push for smarter, privacy-first solutions.In the latest edition of The Ally,Howard Luks, VP of Audience Solutions atPubMatic, shares how PubMatic is bridging the gap between buyers and publishers—enabling advertisers to reach high-value audiences with greater transparency and control.Read the full Q&A:https://bit.ly/4huIdxq#TheAlliantAlly#PubMatic#AudienceData
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Sales Director, Platform Account Development at Alliant - The Audience Company
Excited to spotlight a great partner in the latest edition of The Ally blog series!Howard Luks , VP of Audience Solutions atPubMatic , shares how PubMatic’s data partnerships, including its evolving collaboration withAlliant , are enabling advertisers to reach high-value audiences with greater control, scale, and transparency.#AlliantAlly#AudienceData#DigitalMarketing#OmnichannelStrategy
21,212 followers
What keeps today’s advertisers up at night? Fragmentation, signal loss, and the constant push for smarter, privacy-first solutions.In the latest edition of The Ally,Howard Luks, VP of Audience Solutions atPubMatic, shares how PubMatic is bridging the gap between buyers and publishers—enabling advertisers to reach high-value audiences with greater transparency and control.Read the full Q&A:https://bit.ly/4huIdxq#TheAlliantAlly#PubMatic#AudienceData
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11,551 followers
This is called ad fatigue.When the same audience sees the same ad repeatedly without variation, they start losing interest, which results in declining engagement and lower conversions.To combat this, it’s important to rotate creatives, segment audiences, and target fresh prospects regularly. Follow us for more.
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Fragmentation is accelerating, and high-attention platforms are redefining whereaudiences spend their time.Independent creators, livestream shopping, and retail media networks are gaininginfluence. Success now depends on creator partnerships and data-drivenpersonalization.Learn how to align your strategy for growth in our free Navigating the New Media World Outlook Report:https://hubs.ly/Q03Lp_gw0#Media#FutureOfMedia#ConsumerInsights
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Host of AI + Data Mastery 🎙Sharing bold insights on AI, Data & GrowthHelping B2B leaders win smarter, not harder
Imagine having your ads featured on major platforms like ESPN, Fox News, and CNN without the hefty price tag or long-term contracts. Many companies charge thousands per month for this level of exposure, but there's a more accessible route. By running ads through the right channels, one can tap into these top 500 publishers, gaining access to high-quality traffic and real human engagement without the traditional financial barriers. It's about finding innovative ways to amplify your message and reach a broader audience.#digitaladvertising#marketingstrategy#publishernetwork
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In a crowded marketplace, visibility often outweighs talent.For creatives seeking high-quality, consistent clients, being seen is paramount. Waiting for recognition is no longer a viable strategy. Actively attracting the right audience is the key.It's time to shift from hiding to attracting. Full video:https://lnkd.in/gQCfAq_MSubscribe:https://vopro.pro/youtube#Visibility#Marketing#ClientAttraction#CreativeBusiness
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3,181 followers
Ideas deserve to be at their best before they hit the world 💡One QSR brand used Virtual Audiences to see which creative platforms and concepts truly resonated with their audience — saving time, budget, and guesswork.To find out how faster feedback helps creatives make bolder, more confident decisions, read the full case study here 👉https://hubs.la/Q03QknkD0#CreativeTesting#AdvertisingEffectiveness#QSR#MarketingROI#BrandPerformance#AIinMarketing#ConsumerBehavior#InnovationInResearch
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