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Can#Branding and#Performance work together without compromise?David Kostman, CEO of Teads, believes not only that they can — but that they must.In this episode of theDMEXCO - Digital Marketing Expo & Conference Podcast, he shares how the Teads-Outbrain merger is driving a new vision for full-funnel advertising — one that aligns long-term brand equity with short-term results. From the rise of#CTV to the importance of premium media environments, this conversation outlines a clear path for marketers aiming to deliver impact across an increasingly complex,#Omnichannel landscape.Listen here:https://lnkd.in/d4tAxRAQ
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🚀 Coming Soon onThe CPG View Podcast! 🚀This episode featuresJoshua Gebhardt Gehart, CEO & Co-Founder ofAmpd, who’s redefining how brands connect media spend to retail sales. 🏆Joshua shares the pivotal moment when Ampd could finally link dollars spent on TikTok, Instagram and Google directly to purchases on Amazon, Walmart, and beyond. That insight sparked a shift in how brands can capture incremental audiences who aren’t yet shopping on retail sites and convert them into loyal buyers.If you care about the future of retail media, attribution, and driving true incremental growth, this is an episode you won’t want to miss. 🔥📅 Available October 3rd on Apple, Spotify, Google, and more!🔗 https://lnkd.in/gApBXpZZ#ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro#leadership #retailecommerceclub #cpg #privateequity #playtowin
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💡 “Omnichannel isn’t just about being everywhere—it’s about being everywhere your customer expects you to be, with a seamless experience.”Todd Greene 💡 shares his expertise on Thoughts from the Greenhouse, breaking down what makes omnichannel marketing truly effective and how marketers can apply it at any stage. 🎧 Watch or listen “Omnichannel First Steps for Marketers at Any Stage” where you stream your podcasts, or on YouTube here:https://lnkd.in/e2dQDAbq
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🎧 New Podcast Episode: “Trust the Rhino”On this week’s Unpacking the Digital Shelf,Oliver Bradley, Director, Digital Commerce Strategy & Operations atNeem chats withLauren Livak Gilbert &Peter Crosby, to break down what best-in-class imagery really means and why visuals still drive conversion in an AI-powered world.💡 Key takeaways:“Unseen is unsold.” If your imagery isn’t clear, you’re losing sales.Data beats debate — Oliver’s team tested thousands of images to find what truly works.The Rhino tool now helps brands measure contrast, clarity, and legibility at scale.🎙️ Listen here →https://lnkd.in/e_jfetTe#digitalshelf#commerce#omnichannel
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🚀 Coming Soon on The CPG View Podcast! 🚀We’re sitting down withJoshua Gebhardt, CEO and Co-Founder ofAmpd, for a conversation that pulls back the curtain on the “last frontier” of commerce media. From bridging platforms like Google, Instagram, TikTok, and YouTube to driving direct sales at Amazon, Walmart and beyond. Joshua explains how Ampd is helping brands unlock measurable growth where it matters most. 🎧If you’re curious about the future of retail media and how brands can gain true incremental advantage in a digital-first world, this is the episode to catch. 🔥Mark your calendars for October 3rd and listen on Apple, Spotify, Google, and more! 📲🔗https://lnkd.in/gApBXpZZ#ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro#leadership #retailecommerceclub #cpg #privateequity #playtowin
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🚀 Coming Soon onThe CPG View Podcast! 🚀We’re thrilled to welcome Betsy Mello, CEO of Midnight Group, for a powerful and practical discussion on the future of eCommerce and retail. 🏆 Betsy’s journey spans major brands and marketplaces, and she’s bringing hard-earned insights on how to drive sustainable growth in a shifting consumer landscape.If you’re passionate about CPG, digital commerce, or retail strategy, this episode is packed with real talk and actionable takeaways from one of the best in the business. 🎧🗓 Drops October 10th!🎙 Catch it on Apple, Spotify, Google, and more → https://lnkd.in/gApBXpZZ#ecommerce #digital #omnichannel #strategy #leadership#retailecommerceclub #cpg #privateequity #playtowin #risingtides#cmo #cdo #ceo #cro #thecpgview
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From First Purchase to Forever CustomerIn the latest episode ofThe One Shopify Podcast, the team chats withCasey Drake, VP of Sales atEndear, about how brands can turn first-time buyers into lifelong customers.Casey shares insights on:-Avoiding common post-purchase mistakes-Using data-driven clienteling that feels personal-Engaging VIP customers without big budgets-Creating seamless omnichannel experiences-Scaling while keeping the human touchA must-listen for Shopify founders and retail leaders focused on customer retention.🎧 Listen now on YouTube and Spotify (Link in Bio)
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🚨 New Blind Loyalty Challenge! 🚨In this episode, Amanda takes onLouisa Evans, PhD, Head of Customer Loyalty & Retention atHornby Hobbies Ltd🎯💡 Question 1: How are brands preparing for the customer of the future?Louisa shares that AI promises to create a world of more time and leisure, and brands need to rethink how customers engage with their products.🔁 Question 2: Omnichannel loyaltyIt’s time to redefine how we reward members who engage on a single channel versus across multiple. Brands must be present and relevant on the channels customers choose.💰 Question 3: Points or cash?Louisa says it all depends on the goal and margin — points remain margin-protective and strategic.🎥 Don’t miss this insightful episode with one of loyalty’s sharpest minds!📺 Watch on YouTube:https://lnkd.in/dEZtWq6P 🎧 Listen on Spotify:https://lnkd.in/dG_yzseB
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Board Advisor & Global Consumer Retail Strategist | Digital Transformation | Connected Customer Experience | Fractional Executive | Investor
Why “Full View” Measurement Is the Next Big Shift for CPG BrandsKim Cox,NielsenIQ shares a powerful message: “91% of consumers are now omnichannel shoppers — moving seamlessly between online and offline.”That reality makes one thing clear: channel silos no longer reflect how people actually buy. But many brands still measure success in fragments — separate dashboards for retail, e-commerce, and social — missing the bigger picture of how these channels interact.NielsenIQ’s ‘Full View Measurement’ model is a step toward solving that.It brings together:🔹 Unified coverage across brick-and-mortar, club, and digital🔹 Private label insights to benchmark against rising competition🔹 Causal analytics that reveal why growth happens — not just whereThe result isn’t just better reporting — it’s a truer picture of where value is being created across the entire customer journey.⸻What this means for CPG leaders:✅ Strategy before experimentation – anchor data projects to real business questions:> How do omnichannel shoppers behave?> Where is incremental growth coming from?✅ Integrate emerging signals early – from quick commerce to social commerce, so you can see where new demand is forming.✅ Rethink benchmarks – private label and club channels are reshaping category performance and pricing norms.✅ Evolve measurement mindsets – move from correlation to causation, and from dashboards to decisions.⸻As we’ve explored in earlier posts — post-omnichannel isn’t just about presence everywhere. It’s about context: understanding how each touchpoint contributes to growth, loyalty, and long-term value.🎧 Worth a listen:https://lnkd.in/g-UwhUUy#Omnichannel#CPG#RetailStrategy#ConsumerInsights#DataDrivenGrowth#FullViewMeasurement#NielsenIQ#CommerceEvolution#BrandGrowth#PostOmnichannel#context#StorySignals
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🎙️Modern Automotive Marketing Podcast - Episode 4🎯 Only 3%...Most stores still focus on the 3% of shoppers who submit a lead and completely miss the 97% who are still in the market but haven’t raised their hand yet.This week,Alex M. andJason Harris dig into how predictive strategies are reshaping the way dealers win. They break down how to:✅ Use real-time signals to anticipate shopper behavior before the lead form✅ Build true full-funnel campaigns that connect every channel✅ Leverage omnichannel data for smarter, faster decisionsTired of chasing the same small pool of leads and ready to create demand across the entire funnel? This episode is for you.🎧 Watch or listen now:https://lnkd.in/eqxz6fk5#AutomotiveMarketing#Dealerships#PredictiveAnalytics#FullFunnel#Omnichannel#ProficyDigital#ModernAutomotiveMarketing
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Growth Advisor | Podcaster | Speaker | Brand Ambassador | Operations Coach | Data Strategy Consultant | Automation Architect
💥Welcome to the Modern Automotive Marketing Podcast. We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. 🎙️In this episode,Alex M. and I discuss how leveraging predictive strategies unlocks new growth, real-time signals to anticipate shopper behavior, targeting the full funnel, omnichannel data, and more!Alex Motevosian:https://lnkd.in/eFDQTe9SProficy Digital Inc.:https://lnkd.in/eNgxTTa6#automotive#automotiveindustry#dealership#dealerships#dealersolutions#strategy️#data#automotivedata#automotivemarketing#modernautomotivemarketing
Is Your Marketing Strategy Forward Looking? | The MAM Podcast EP. 4
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