Keith Pepper’s Post

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Publisher @ Rough Draft Atlanta | Named Best Local & Community Newsletter

📣 I wanted to send a quick update on how things are going as well as share some exciting news. First, some numbers.📈 Revenue grew this year by 16% over 2021, and we came within 5% of hitting pre-pandemic marks. Digital advertising grew 142% over last year and now represents more than 7.5% of our business. Print advertising was up a more modest 11%, but up nonetheless, bucking newspaper industry trends.Some other news.💥 To start 2023, we are embracingRough Draft Atlanta as our corporate brand. 📰 We will continue to use Atlanta Intown and the Brookhaven, Buckhead, Dunwoody, and Sandy Springs Reporter newspapers in print, but Rough Draft Atlanta will be the digital home and umbrella brand for us. 🔮 Our monthly publication for active seniors (f/k/a Atlanta Senior Life) will now be known as Silver Streak Atlanta.Embracing Rough Draft gives us the ability to continue to build in new geographic and vertical markets in and around metro Atlanta, and I think it reflects a forward-looking brand that has proven to engage digital audiences. Plus, it's going to look sharp on our new swag! 💻 In 2022, we migrated to a digital-first newsroom, even as we continued to produce best-in-class hyperlocal print newspapers. 🚀 Through this transition, the morning Rough Draft newsletter has become our daily touchpoint with our audience and a flexible way to give advertisers engaging products that stand out in the marketplace for creativity and effectiveness.  Our newsletter subscribers grew by 6x in 2022 as we introduced vertical spinoffs including Side Dish, Sketchbook, and Silver Streak.   📓Collin Kelley, who has been at the helm of Atlanta Intown for more than two decades, will now be the editor of all our titles.Sammie Purcell has been promoted to Associate Editor and will focus her work on our newsletters as well as the entertainment industry and feature writing. 🤝🏽 Industry partnerships continued to be an important part of our strategy in 2022, and we joined aVillage Media marketing cohort viaGoogle News Initiative.WABE,Georgia Public Broadcasting, and theAtlanta Journal-Constitution remain amazing local partners.🤯 It's not all that rosy. Our printing costs were up a mind-blowing 42% in 2022. Part of this was because we made improvements to the look and feel of the Reporter Newspapers, but most of that increase came from macroeconomic challenges.💫 Looking ahead to 2023My goals for '23 remain much the same as this year. We will continue to build a company that's "meaningful, not massive" as we give readers reliable local news and provide our marketing partners with the best advertising options in the market. Look for us to add coverage of different communities and topics, introduce in-person events, grow our membership program, and much more! 🍾 Thanks to our readers and advertisers for helping make 2022 a huge success. Here's to a happy, healthy, and prosperous new year for everybody!#Atlanta#localnews

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129 Comments
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Michal Bonell, graphic
Michal Bonell

High-energy Account Executive who recognizes opportunities and turns leads into long-lasting partnerships.

2y

subscribed to RoughDraft :-)

Hadley Lowy, graphic
Hadley Lowy

Communications & Technology Industries Professional

2y

What an incredible batch of good news. Local is still so critically important for so many reasons that seeing this success is truly heartening. Keep up the great work in 2023 & Beyond!!

mark putnam, jr., graphic
Samara Minkin, graphic
Samara Minkin

Executive Director, The Spring - the forthcoming center for Jewish life and culture in Midtown Atlanta

2y

Fantastic growth and update. Looking forward to more RDATL in my inbox!

Karon Warren, graphic
Karon Warren

Freelance Writer & Content Marketing Writer in Health, Insurance, Personal Finance, Travel/Tourism, Business (B2B/B2C), Real Estate, Construction, Restaurants & Retail.

2y

Congrats to you &Collin Kelley! Best wishes for continued success!

Darlene Hamilton, graphic
Darlene Hamilton

Marketing & Communications Professional

2y

Wow! Congratulations to you, Keith, and the entire Rough Draft family!

Joe Alterman, graphic
Joe Alterman

Pianist at Joe Alterman Music | Executive Director at Neranenah

2y

You are awesome!! Thank you for all that you do!

Scott Chalk, graphic
Scott Chalk

Creative Director at Scott Chalk, LLC

2y

Continued success. These papers are a must read for me everyday. Keep up the great work!!

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Lora Sommer, graphic
Lora Sommer

Owner at Sommer PR, SommerPR.com

2y

Awesome! Congrats. Happy 2023!

Gina Espinosa-Meltzer, graphic
Gina Espinosa-Meltzer

CEO at Hope-Beckham Espinosa Inc. Communications and Marketing

2y

Congratulations! All the best for you in this 2023.

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Keith Pepper

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