I’m pleased to be joiningADWEEK’s Group Chat at#CannesLions for an important discussion on what it truly means to build enduring brand equity in a world that often favors short-term gains.WithKatie Secret and a standout group of marketing leaders, we’ll explore how forward-thinking brands are moving beyond siloed strategies and embracing a more integrated approach to brandformance — where long-term equity and short-term results are no longer in competition but part of a cohesive, outcome-driven strategy.Looking forward to exchanging perspectives on what’s working, what’s evolving, and how we build more connected, resilient marketing models for the future.•David DeMuth,Doner•Melissa Gallo,CVS Media Exchange (CMX) •Peter Giorgi,Rocket•Megan Jones,Digitas North America •Aïda Moudachirou-Rébois,MAC Cosmetics•Jonathan Rigby,Initiative &IPG Mediabrands•Mary Vrančić,McDonald's Australia •Liz Vance,iProspectRegister to join us at Adweek House:https://lnkd.in/eHkhem7d