Asaf Porat’s Post
Chief Operating Officer @ teads
It happened quietly and fast AI-generated content has officially overtaken human content online.It took humanity 55 years to write and publish on the internet - and about one year for AI to surpass us in volume.I’m not alarmed. I’m fascinated.As someone who loves efficiency and creative tools that make us smarter, this revolution is thrilling.But there’s no free lunch.We’re about to be flooded with content that looks real but feels off.Our instincts will sharpen. We’ll start to sense the “synthetic.”A post, a message, or an image that doesn’t feel human will trigger quiet aversion - even before we know why.That’s why I’m so proud of our creative teams at Teads Studio.They don’t just design ads — they understand attention, emotion, and why people stop scrolling.By pairing their human insight with AI - not replacing it - we’re building a new creative edge:beautiful, trusted, high-impact work for the world’s best brands!Shout out toJonathan,Amy,Bertrand,Mirjam,Vincent and the broader Studio team - keep creating beautiful experiences!Source: Graphite Research, 2025#AI#Creativity#Innovation#Marketing#HumanInTheLoop#Teadshttps://lnkd.in/ddfdMcHw
Absolutely correct, and the trick is to use those AI smart tools for content creation, but keeping the "man in the loop" - then u r running quite fast, but keep the emotions, the "inter personnel human touch" but do it faster
It is also important to mention that as AI increased, Human content decreased...and will continue to do so as content producers and influencers realize that the likelihood anyone will see / visit their production is increasingly lower, and so will be revenues. Then we will be left with synthetic production of questionable value, with good quality grammar, but a lot of fake misinformation and pure junk that is being served to us by MFA sites. Another good reason to bet for Quality Sites.
Sustaining real journalism becomes even more valuable. Proud to be part of the "open web premium content platform" helping brands to maximize their impact through creativity.
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