How to bridge the gap between buyers and publishers with ethical data
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The future of advertising will belong to those who understand both people and privacy. This Q&A withHoward Luks is a great reminder that bridging the gap between buyers and publishers starts with data that’s ethical, accurate, and actionable. 🌐#AudienceData
21,215 followers
What keeps today’s advertisers up at night? Fragmentation, signal loss, and the constant push for smarter, privacy-first solutions.In the latest edition of The Ally,Howard Luks, VP of Audience Solutions atPubMatic, shares how PubMatic is bridging the gap between buyers and publishers—enabling advertisers to reach high-value audiences with greater transparency and control.Read the full Q&A:https://bit.ly/4huIdxq#TheAlliantAlly#PubMatic#AudienceData
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21,215 followers
What keeps today’s advertisers up at night? Fragmentation, signal loss, and the constant push for smarter, privacy-first solutions.In the latest edition of The Ally,Howard Luks, VP of Audience Solutions atPubMatic, shares how PubMatic is bridging the gap between buyers and publishers—enabling advertisers to reach high-value audiences with greater transparency and control.Read the full Q&A:https://bit.ly/4huIdxq#TheAlliantAlly#PubMatic#AudienceData
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Sales Director, Platform Account Development at Alliant - The Audience Company
Excited to spotlight a great partner in the latest edition of The Ally blog series!Howard Luks , VP of Audience Solutions atPubMatic , shares how PubMatic’s data partnerships, including its evolving collaboration withAlliant , are enabling advertisers to reach high-value audiences with greater control, scale, and transparency.#AlliantAlly#AudienceData#DigitalMarketing#OmnichannelStrategy
21,215 followers
What keeps today’s advertisers up at night? Fragmentation, signal loss, and the constant push for smarter, privacy-first solutions.In the latest edition of The Ally,Howard Luks, VP of Audience Solutions atPubMatic, shares how PubMatic is bridging the gap between buyers and publishers—enabling advertisers to reach high-value audiences with greater transparency and control.Read the full Q&A:https://bit.ly/4huIdxq#TheAlliantAlly#PubMatic#AudienceData
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What if your ads could achieve 77% recognition and over 70% activation? Our new "Big Screen Impact" report shows how Connected TV (CTV) advertising is making this a reality. Get the insights you need to optimize your campaigns and reach a highly engaged audience. Download the full report 👉https://lnkd.in/d57hx6GU#CTVMarketing#AdvertisingTrends#DigitalAds#Report
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CTV is transforming how brands capture audience attention. Insights fromMMA Global andMEDIAMENTO indicate that the HomeScreen generates higher attention and stronger brand recall, making it a key driver for advertisers investing in quality, full-screen experiences. Discover the State of Video study:https://lnkd.in/d5wwxQVkRead the CTV HomeScreen findings:https://lnkd.in/gTw9YFVU
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Host of AI + Data Mastery 🎙Sharing bold insights on AI, Data & GrowthHelping B2B leaders win smarter, not harder
Imagine having your ads featured on major platforms like ESPN, Fox News, and CNN without the hefty price tag or long-term contracts. Many companies charge thousands per month for this level of exposure, but there's a more accessible route. By running ads through the right channels, one can tap into these top 500 publishers, gaining access to high-quality traffic and real human engagement without the traditional financial barriers. It's about finding innovative ways to amplify your message and reach a broader audience.#digitaladvertising#marketingstrategy#publishernetwork
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You can’t compete with me, I want you to win too | Decoding what makes your audience act | Behavioral intelligence for high-impact creative, built on a privacy-first model « empathy/acc »
The promise to 'predict audience response' is everywhere. The key question to ask is: Is it based on what people clicked, or why they chose? One is a guess. The other is a game-changer.
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NEW STUDY REVEALS THAT CINEMA MAXIMISES ATTENTION AND PROFITA new study from Ebiquity and Lumen Research reveals the powerful impact of consumer attention on advertising profitability.Ebiquity and Lumen Research have recently partnered to explore the powerful impact of audience attention on advertising profitability, sharing their normative datasets and expertise in media effectiveness and attention, to reveal how high attention drives considerable business results.The analysis of their combined data shows a tight relationship between attention and incremental profit.-published May 11, 2024dcm.co.uk/news#attention#ROAS#engagement#realpeopleinseats#mediaincanada#mediaplanning#ROI
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Senior Director of Business Development at Simplicity Media
Digital fatigue is real and audiences are tuning out. According to Josh Brown’s latest column, radio is uniquely positioned to win right now.Here’s what marketers need to know:Audiences are overwhelmed by autoplay videos, pop-ups, and intrusive feeds—trust is falling.Radio offers something different: human voices, local connection, transparency.When you ground your digital ads on that audio foundation, everything else converts better.At Simplicity Media, we take this seriously:We layer broadcast radio and programmatic audio to generate real engagement, then support with CTV and digital so the brand becomes part of the listener’s day and not just another interruption.If your next campaign looks like “more digital, more targeting” only, you may want to stop and take a look at shifting some budget to radio. Let’s talk about how to win with resonance before you push clicks.
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We are thrilled to announce our new partnership withPixability. Advertisers can now extend Canela Media’s premium OTT audiences to YouTube.By combining Canela Audience Solutions’ extensive reach and premium Hispanic audiences with Pixability’s proprietary YouTube capabilities, we’re enabling brands to connect with bilingual and bicultural consumers in more culturally relevant environments, without sacrificing precision.A new way to reach Hispanic audiences, wherever they stream.
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25,637 followers
Smarter insights, expanded reach. Nexxen’s ACR audience segments are now available throughYahoo DSP across the US, UK and Germany – helping advertisers connect with viewers through data-driven precision.Learn more in the release today.https://lnkd.in/eJ9m8Ftf
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