The internet is better on Comet. And good publishers are an important piece of that. Unfortunately, Publishers are trapped in a primitive compensation model of clicks and page views. Today, we're announcing a new subscription tier called Comet Plus, an entirely new compensation model for publishers in an agentic AI future. Read our blog post about Comet Plus:https://lnkd.in/g8-xP7za

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Excited to share that Aperiam has invested in Newton Research’s oversubscribed $9M Series A, alongside Greycroft, Bessemer Venture Partners, S4S Ventures, and LiveRamp Ventures.Newton is redefining what agentic AI can do for marketing analytics, enabling brands and agencies to:- Run customer 360 journey analysis across touchpoints- Segment audiences and build predictive models- Automate attribution, incrementality, and media mix modeling- Generate dynamic, natural language-driven reporting- Save up to 126 hours/month and achieve 10x analytics outputTheir pre-built “blueprints” let non-technical teams securely run advanced analytics on their own data with just a few clicks.John Hoctor, Matthew Emans, and Steven Bennett have successfully built and exited multiple companies. We love to back repeat founders on their most ambitious ideas, like Newton Research. Link to more in comments.

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Our goal at DoorDash has always been to grow and to empower local economies. We want to connect every local business to every local consumer. This journey started with restaurant delivery in the US and today, we've evolved into to become the delivery service for everything inside your city across 35 countries.At yesterday's Dash Forward event, we showcased several launches that discuss our progress on this evolution. Here's a summary below of what we shipped:Going Out: Use the DoorDash app now to get rewards for dining in and to make reservations. Restaurant owners will get the richest and largest datasets to build the deepest relationships with guests.DashMart Fulfillment Services: Retailers can now use DashMarts to enable same hour delivery. We'll manage the logistics of warehousing, inventory management, and delivery end-to-end for you, custom branded and fit for each retailer's needs.Dot: After 7 years of work, we're excited to introduce you to our first product in Autonomy. Dot is the only vehicle built for roads, sidewalks and all surfaces, purposefully tailored to the needs to master last mile delivery. And it's already live performing real deliveries! We also announced our Autonomous Delivery Platform that showcases our vision for a multimodal future, where we've built the logistics systems to integrate the best fulfillment options by land or air. Smart Scale: Getting orders perfectly accurate is our persistent aspiration. This is a hardware device we're launching to help Merchants get all of their orders perfect for guests across all channels.New Dasher App: We spent years building an internal mapping system, fine tuning parameters around points of entry and exit, parking amongst many other challenges to master the final 100 feet of delivery. We're excited to package this technology into a completely redesigned Dasher app to help enable more accurate and faster delivery, ultimately helping Dashers earn more. Creator Program: Taking inspiration from the foodies in our community, we're excited to launch the DoorDash Creator program. Now consumers can discover local favorites and new gems through awesome short-form videos created by experts in their community.Kroger: We're super excited to announce Kroger as our newest partner on the @DoorDash marketplace! Soon, you'll be able to get delivery from all of their 2700+ stores.Yelp: Now, consumers can order their @DoorDash order directly from Yelp!See the full list here: https://lnkd.in/g-Z4V2tg

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We’re excited to announce our partnership with NVIDIA to deliver 5x faster, smarter advertising decisions across the open internet. Together, NVIDIA and PubMatic are helping publishers recover ad spend and unlock AI-driven optimization strategies. Read more about this exciting technology integration here: https://lnkd.in/dRDsRz2U

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Yesterday Meta reported Q2 2025 Earnings. It was another strong quarter for our community and business, with a 22% year-over-year increase in total revenue. This is thanks in large to AI boosting efficiency and driving real gains across our ads system. Here are some of the highlights: 🌎 Our global community continues to grow, with an estimated 3.4 billion people using at least one of our apps each day. Daily actives continued to grow across Facebook, Instagram and WhatsApp in Q2 2025.🤖 AI is significantly improving our ability to show people content they'll find interesting and useful. Advancements in our recommendation systems have improved quality so much that it has led to a 5% increase in time spent on Facebook and 6% on Instagram this quarter.📈 We expanded our new AI-powered recommendation model for ads (GEM) to new surfaces and improved its performance by using more signals and a longer context. It's driven roughly 5% more ad conversions on Instagram and 3% on Facebook. 📽️ Nearly 2 million advertisers are now using our video generation features - Image Animation and Video Expansion, and we’re seeing very strong results with our text generation tools as we continue to add new features. 📺 In Q2, Instagram video time was up more than 20% year-over-year globally. We also shared our vision to build superintelligence that empowers everyone. As Mark stated, we have the resources and expertise to build the massive infrastructure required, as well as the capability and will to deliver new technology to billions of people across our products. I’m genuinely proud of the incredible work our teams here in EMEA have done and to all our partners and clients who are shaping the future with us.https://lnkd.in/eQYHJcHt#MetaEarnings #Q2Earnings #TechIndustry

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💥 HUGE NEWS TODAY! 💥 Nosto is launching a complete agentification of our Commerce Experience Platform. We're unveiling our central agent Huginn and a team of specialized agents designed to transform how brands personalize, analyze, and optimize their commerce experiences. With his release, we're also opening access to our proprietary Large Intent Model, empowering partners to build agents and agentic LLM applications for retail. We are now LIVE with, or have early access open for:1. Huginn, and a team of expert agents in Analytics, Coding, and a specialist in Nosto's CXP always there to help, with more agents coming shortly... (Live with General Availability ✅)2. Access to our global Large Intent Model to improve any agentic conversation for e.g. product recommendations (Live with General Availability ✅)3. MCP server and developer tools to integrate Nosto's CXP using Cursor, Lovable, Claude and many others. Check out our new MCP graphQL dev docs! (Live with General Availability ✅)4. Huginn suggested and automated synonyms, descriptions and titles, bundles based on images, segments. Huginn will ensure our team of agents experts are online 24/7 to mine revenue opportunities and reveal them to you! (Live with General Availability ✅)5. Native integration with Shopify Sidekick. Now you can tell sidekick how you want your Nosto recommendations designed inside Shopify's admin. (Request Early Access👷)6. A new Klaviyo integration with Huginn. Tell Huginn to insert a recommendation or use a Nosto segment in your Klaviyo campaign, and consider it done! (Request Early Access👷)We're now officially the first agentic Commerce Experience Platform, helping brands make every impression relevant in all these new customer interfaces and agentic experiences! And the future has never been more exciting! 💥 Harley Finkelstein Bobby Morrison Andrew Bialecki Stefan Hamann Tuukka Häkkinen Adil Wali Madeleine Guttuso Moaffak Ahmed Juha Valvanne Jan Soerensen Marko Bon Rick Watson Alex Beller Chloe Pascal Frank O. Zimmermann Travis Hess Mike de la Cruz Anshey Bhatia Rukmani Subramanian Anton Johansson Mikko Rekola Ali Ahmed Michael J. McBride David B. Camille Aassila

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Launch day! Continuing the drum beat on new provider integrations: today we're announcing a native integration with Anyscale! Anyscale kicks off a series of AI-specific provider integrations we're going to be announcing for the remainder of the year. When I started Vantage, I had a belief that companies were going to be using more and more third-party providers beyond the main three hyperscalers to run their infrastructure. Today, AI has materially accelerated that trend. Each of these AI providers has their own bespoke pricing structure that we need to work with to provide the single pane of glass view into total cost of ownership for an organization. As companies leverage these AI providers, they expect that their Finops platform has support accordingly. As with the ~25 other native integrations Vantage currently supports, Anyscale costs will support all the #FinOps features you know and love across cost allocation, budgeting, forecasting and beyond. Getting starting is as simple as providing an API key and we do all the heavy lifting from there. To see all the details, check out the blog post below.

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🏈 As my son gears up for another Friday night under the lights, I'm reminded that fall has always been about fresh starts and new momentum. In AdTech, this September feels particularly charged with possibility—and necessary change.After a couple of decades in this industry, I'm witnessing something I haven't seen before: Creative is finally getting the respect it deserves. We've been obsessed with what I call "vanity BS metrics" while ignoring what actually drives results.The data is impossible to ignore: Nielsen research shows 86% of a brand's sales lift comes from creative quality. But that's just one of four major shifts I'm seeing this fall: ✅ The Creative Revolution ✅ Retail Media's Maturation (335.5% CTV growth!)✅ The Google Reckoning (it's not "if" anymore - think “settlement” vs. “remedy) ✅ AI Getting Real (finally)This September feels like a turning point. The question isn't whether change is coming—it's whether we're ready to lead it.👉 Read my full take on where AdTech is heading below. What changes are you seeing? Let me know in the comments.https://lnkd.in/erz9-gbY #AdTech #DigitalAdvertising #CreativeAdvertising #TripleLift

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At Amazon, one of the most important and misunderstood parts of the Annual Operating Plan is the Investment Envelope. When done right, it aligns executive priorities with the plans of each business unit. When skipped or rushed, it leaves teams planning in a vacuum.The Investment Envelope is the first major step in the OP1 phase of planning. It usually happens in July and comes from the top. At Amazon, this meant that the CEO and CFO provide top-down guidance on expected revenue, free cash flow, and resource constraints. These are the high-level financial and strategic guardrails for the year ahead.This guidance included financial targets such as:→ Revenue, gross profit, contribution profit, and free cash flow → Variable and fixed operating expenditure caps that shape headcount and operational spending.→ Capital expenditure guidance that is especially critical for hardware and infrastructure teams.It also included non-financial targets for input metrics such as inventory turns, variable cost per item shipped, click to deliver time, or fast track in-stock percentage.And also targets for new initiatives such as “Launch Free 1-day shipping in 10 major cities,” or “Launch Project Kuiper.” These targets should be specific to each function and business unit in the company. Some teams might be required to keep fixed and variable costs flat, while other teams might need to invest to expand their team or infrastructure. Each team would then take this envelope and begin crafting their OP1 plan. That plan was bottom-up: teams defined their initiatives, resource needs, and key metrics. The tension between the top-down strategy (investment envelope) and bottom-up planning (OP1) was the point of this exercise. Working through this tension is what eventually resulted in a final plan. This work was done in a series of planning reviews throughout the fall: VP reviews in September, SVP reviews in October, and ultimately the CEO/S-team reviews in Q4.Without the investment envelope, teams would often propose too many initiatives, too much headcount, or revenue forecasts that didn’t align with company guidance. The Investment Envelope is essentially a forcing function that gives teams a structure to plan within. It forces tradeoffs early, aligns expectations, and gives every team a clear sense of how their plans fit into the broader company strategy.If you want help designing your own investment envelope, take our new online course on Operating Plan Mastery: https://lnkd.in/gVQB3Qj9

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🎉 Excited to share that we’ve announced our CallRail partnership and integration with CTV (Connected TV) platform, MNTN (Mountain). MNTN is a CTV platform and their self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more.📺 Historically, tracking leads from TV has been notoriously challenging. MNTN Performance TV has changed that by providing visibility into metrics like incrementality, revenue and conversion data all tied directly back to campaigns. Now with CallRail, MNTN customers will have another layer of insights to attribute calls and texts back to their campaigns.📈 In recent conversations with several of our large CallRail agency partners and customers, we've heard that many are seeing strong results with CTV advertising, and so we believe this integration will be beneficial. “Seeing your brand on TV sparks action – phones ring, texts come in, and business moves,” said Richard Girges, Chief Technology Officer at MNTN. “This partnership with CallRail makes sure MNTN customers know exactly which TV ads are driving those conversations. It’s another way we’re helping more businesses turn attention into outcomes.” Jonathan A. Madrigal Digital Marketing Manager, Brand Ranch Media (a mutual customer of CallRail and MNTN), added: “The CallRail integration with MNTN has been a game-changer for our team. Thanks to their partnership, we can now connect TV campaign performance data directly to inbound calls, giving us clear, measurable attribution. This level of insight helps us optimize faster, prove ROI with confidence and deliver even greater value for our clients.”👏 With nearly 60% of marketers planning to increase their CTV spending, it’s more important than ever to accurately track leads being driven by CTV ads, We’re thrilled to be MNTN’s first call tracking partner, delivering the most accurate attribution of phone calls and messages. I’m also excited our full customer base will have access to this integration so they can market with confidence across this rapidly growing channel.Learn more here: https://lnkd.in/g5si4HJw A huge thanks to Elizabeth Bradley, Jon Zucker and the MNTN team for being incredible partners! #partnerships #ctv #callrail #calltracking #digitaladvertising #connectedtv #mntn

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Super excited to announce that UserEvidence has acquired Zealot, and raised an additional $7M (bringing our total to $21M) to fuel our product development and help B2B enterprises deliver customer proof across the entire funnel - from customer evidence, to advocate engagement, and 1:1 references.When Ray Rhodes and I met Sam Farber, Srikar Chava, and Brandon Jakobson back in May - we were instantly stoked on the potential. Their product instincts, speed, creativity, AI-native approach to building, and the incredible traction they had made in a short amount of time blew us away. Big congrats to the Zealot team!Customer content, advocate engagement, and reference management are not inherently distinct concepts. In fact, they are inextricably related and supportive of each other. Yet - there were different technologies in each of these 3 pillars, and arms-length integrations often fell short of their potential.Bringing these 3 pillars together under the same platform creates a massive opportunity for #customermarketers to holistically engage and harness and organizations most important asset - their customers.In an age of increasing noise and complexity when it comes to choosing the right vendor - substantive, credible, specific proof - whether delivered as content or delivered through live connection with a reference - is going to be the key to inspiring buyer confidence.Customer Marketers will be at the center of the organization, and UE + Zealot will power the future of #customermarketingRead more about the news here - https://lnkd.in/gd5Dygu8

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