Paolo Provinciali

🔥Hot take: in the age of AI, TV advertising is going to be more important than ever for Marketing.📺 The best way to displace incumbents in a world where LLMs amplify the general consensus and existing corpus of information out there, the best way to break through it is to engage people when they are in a leaned back state. 👀 It doesn't have to be traditional TV or even TV at all, but it's important to focus on demand generation, not just demand capture.

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Harry Román-Torres

When I was deciding whether to join the community one of the biggest factors was their Cultural Intelligence Hub. It’s a practice built not just to spot trends, but to understand the deeper value shifts shaping people, platforms, and behavior. Then I met Angel Bellon and that sealed the deal for me. Wanted to share a recent piece he wrote for Ad Age on why cultural intelligence gives brands a real edge. It’s sharp, timely, and rooted in what actually matters.https://lnkd.in/gZbEiBHK

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Kevin Windorf

As the Financial Communications Society continues our “From the Judge’s Chair” series, learn from Amanda DiPietra (Curran), SVP/MD; Strategic Delivery and Marketing Operations, at AllianceBernstein, on creating an omnichannel experience and team morale in participating in the #FCSPortfolio Awards. 💡On the importance of innovation and cohesiveness“Creativity and innovation are factors that stick out. A campaign doesn’t need to be something that people spend a lot a money on or have an enormous budget to execute against, but the idea, messaging and creative - it all needs to click and work together, ensuring a noteworthy and omnichannel experience.” 💡On the role of emerging tech in future campaigns“It will be interesting to take note of how people are thinking about weaving AI into their campaign work in terms of content creation, creativity, scalable personalization and operational efficiency.” 💡On creativity in marketing“In financial services, things can become all 'one color,' meaning that sometimes themes and messaging can mute each other out. When an agency is able to do something with their creatives such as imagery and content to make them stand out, you remember it. That’s where the magic happens in marketing.” 💡On the benefits of participating in the FCS “For us, we submit because it is validating to have your work recognized by peers. It gives us a moment to pause, celebrate and see how we stack up against other marketing teams and agency work. The moments of celebration we’ve had with the FCS have been so wonderful for us as a group.” 💡On the judging experience “Being a judge has made me realize how much great work is being generated in our industry. More than anything, participation in the FCS infuses an energy into the team and makes them come back each day with every campaign or piece of collateral, putting their best thinking forward.” Learn more about the 31st Annual FCS Portfolio Awards at: https://lnkd.in/e_sjpXis#fcs #fcsawards

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Madison Logic

Madison Logic CEO, Keith Turco, recently sat down with Demand Gen Report to discuss how B2B marketers are overseeing advertising, communications and social media decisions that prioritize their investments to reach and resonate with target buyers and committee members effectively. Here’s some insight into the power of personalized, multichannel engagement: "Today’s business buyers expect personalized, meaningful, and dynamic experiences on the platforms and channels they already use." ➡️For more, read the full interview here: https://hubs.li/Q03cbtlT0 #abm #accountbasedmarketing #b2b #b2bmarketing #ads #advertising #socialmedia #data #podcast #personalization #b2bbuyers

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Meg Clarke

AI content is great for many types of content. But it is TERRIBLE for→Crisis Communications →Customer service issues →Public relations responses→Emergency updates →Sensitive company announcements→Core Brand Content→Mission statements→Vision and values→Brand voice guidelines→Company story/history→Elevator pitch→Key differentiators→Legal & Compliance Content→Regulatory disclosures→Financial advice→Compliance documentation→Deep Technical Content→Detailed how-to guides→Expert-level tutorials👏🏼 Remember: While AI can help structure or draft initial content in these areas, the final version should always be written and carefully reviewed by humans who have expertise, understand the nuances and have actual real experience.The key is to use AI as a support tool, not a replacement for human expertise and authenticity in these critical areas.---------🪩 Hi. I am Meg. I help businesses understand what will increase their ranking on Google and what won't. Follow along and if you got a question, ask it in the comments.

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Shannon Hutto

Mission North just released our second annual Brand Expectations Index, which dives into public perception of AI and DEI/ESG. These topics are shaping corporate narratives, and it’s crucial for brands and communicators to understand and respond effectively.Key highlights:🤝  Trust in AI companies has risen by 9 points, with big tech at the forefront. Security, privacy, ethical oversight, and CEO reputation are driving this trust.🔔 Common sense and brands that make a positive impact on society remain universally appealing for Americans.🔊More than 80% of Americans find direct communications from companies highly trustworthy, second only to local news.So, how should communicators respond? 1️⃣ Own Your Narrative: With 81% of people finding AI companies' owned content trustworthy, brands should lean into content strategy. Make sure your story is told authentically and consistently through compelling content on social media and owned channels.2️⃣ Elevate Executive Communications: CEO reputation significantly impacts brand trust—67% of knowledge workers and 57% of the public agree. Ensure your leaders are authentically present in both words and deeds.3️⃣ Focus on Actions, Not Just Promises: While support for DEI and environmental initiatives is strong, people care more about tangible actions than public statements. Walk the talk and let actions speak louder than words.This report is packed with valuable insights, so dive in and let us know which ones resonate most with you. A big thank you to Tom Blim, Nick Maschari, Julia Kelson, Donato Casarella, Kevin Cheng, Yuliya Kim, Logan Wood, Tyler Perry (she/her), Bill Bourdon and Adam Slater for their contributions to this report.Explore the Brand Expectations Index here: https://lnkd.in/gwm365F3

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Ben Billingsley

MNTN’s IPO made headlines last week, and the ad tech world took notice.Digiday spoke to two Broadsheet Communications clients, Attain and Keynes Digital, about what this all could mean.Brian Mandelbaum, CEO of Attain, said, “This [the IPO] is a big tell in the market that reinforces the idea that not all ad tech companies are equal in so far as the ones that are doing well are rooted in performance.”Keynes Digital’s Dan Larkman added, “Ad tech companies don’t own the full ecosystem the way Google or Meta do. They control just a piece of the infrastructure, which makes it harder for investors to understand where the value actually lies – and how to price it accordingly.”Our clients have their fingers on the pulse. Read more here:  https://lnkd.in/eGtRGCD5#adtech #IPOs #Attain #KeynesDigital #broadsheetclients #thoughtleadership

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Chris Dreyer

This week on PIM Rankings.io's VP of Media, Sarah Parisi, shares with us the exact strategies elite firms use to dominate their markets through broadcast TV. From station rate negotiation to measurement and tracking, we're breaking down the tactics that turn TV campaigns into case-generating machines. Join Sarah and Chris Dreyer on a brand new episode of PIM out now!

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Olivia Morley

🎙️ Agency Business Episode 4 is out! This week Brian Wieser, CFA and I interviewed Joanne Davis, founder of joanne davis consulting, to discuss her 25+ years of experience helping marketers and agencies thrive together.Joanne shared her expertise on:✅ Best practices for agency search and selection.✅ How marketers can be better partners to their agencies.✅ The evolving dynamics between creative and media agencies.Her insights into what makes for a successful partnership are invaluable for anyone navigating today’s rapidly changing industry. I learned a lot from the conversation! [Listen here: https://lnkd.in/gdUEqTAt]📆 Coming Next Week:We’re thrilled to announce our next guest, Kamran Asghar, CEO and co-founder of CROSSMEDIA USA. We'll discuss transparency, independence, innovation in the agency model, and more. Tune in every Monday at 6 AM ET!#MarketingStrategy #AgencyLife #Creativity #Advertising #Marketing #Brands #AdvertisingAndMarketing #MarketingAndAdvertising #AgencyBusiness #DigitalMarketing #Media

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Nicole Silver

Spend two days with the Association of National Advertisers and marketing leaders across industries, customer segments, and company sizes, and it's wild how similar our experiences are. Consumer trends, economic conditions, and technological innovation impact all of our businesses, teams, and customers.Here's what I'm thinking about as I head home from Orlando:1) Basics, basics, basics: Know your audience and speak their language, customer or CFO. Especially CFO. 2) AI = Adapt Immediately: Consider your full organization, processes, and change management. Where does new technology uplevel your business, who do you need to work with, and what do you need to change to realize its benefits. 3) Video, Movement, Experience: Every interaction is an opportunity to engage your audience. Always good to have a reminder that static experiences are out. Interactivity, video, and personalization are in. It just feels better as the recipient :)#ANAMasters #FutureofMarketing

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