On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data.This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals.What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases.#CTV #Streaming #Inscape #Measurement #DataTargetinghttps://lnkd.in/eDRGGnDr

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DIRECTV’s decision to abandon its acquisition of DISH Network due to bondholder opposition underscores a critical point: the pay-TV landscape is continuing to fragment as streaming takes center stage. The proposed merger, which would have created the largest U.S. pay-TV provider with 19 million subscribers, was seen as a way to consolidate a shrinking industry plagued by cord-cutting. But even $1 billion in potential cost synergies couldn’t overcome financial roadblocks.In a world dominated by Streaming TV, the failure of this deal reflects the increasing difficulty for legacy TV providers to adapt. Consumers demand flexibility, choice, and personalization—values that streaming platforms deliver natively. As cord-cutting accelerates, the focus shifts to innovation, aggregation, and delivering content where audiences are—streaming, not satellites.The implications are clear: the winners in this shifting landscape will be those who understand streaming is no longer a side business, but THE business.

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Content Monetization is the primary revenue generation #contentstrategy for content libraries, #fast and #fastchannels just does not cut it, join the race to prove #streamingmedia and #broadcastmedia is an amazing business model if deployed via the #streamingplaybook. https://viewtvx.com

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Comcast launching Universal Ads, a platform for SMBs to buy streaming inventory, points to two different paths for CTV’s evolution. One path is about making streaming available to reach and frequency buyers, including SMBs. The other is about making CTV a performance channel that can truly compete with search and social (which is why SMBs gravitate to Google and Meta). These two paths require completely different technologies, language, skill sets, sales approaches, optimization algorithms, reporting, media spend controls, data transparency and control, attribution analytics, etc. In other words, it’s great to put a lot of streaming inventory in one place and make it more accessible. But the bigger opportunity is making CTV capable of the very thing that has made search and social a $500 billion combined opportunity: unleashing fully measurable performance that advertisers trust. We are huge fans of democratizing TV advertising and applaud any effort to engage more advertisers in CTV. But to reach its full potential, CTV must deliver the same results for performance advertisers, including SMBs, that search and social do.#PerformanceTV#CTV

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The stage was set at the NAB Show 2024. Hundreds of products battled for supremacy in the ever-evolving streaming video arena. Tensions were high as the industry's elite judging panel meticulously evaluated each offering.Then, a true champion emerged from the fray. Vimond's VIA App Builder captivated the experts with a perfect fusion of power and elegance. Features that dazzled: - Lightning-fast development capabilities that make deploying streaming services across devices a mere formality. - An interface so intuitive even a novice could wield its might. - Unparalleled content management that monetises like never before.In an epic clash of innovation, the VIA App Builder reigned supreme – conquering the "Next TV" category to seize the coveted Best of Show honour. A thousand competitors stood in awe.This was more than just an award. It was a statement of Vimond's unwavering commitment to streamlining video streaming for the modern era. An undisputed mark of quality that will shatter industry conventions.The victory horn has sounded. All others have been put on notice. Brace yourselves for the VIA App Builder's continued dominance, as it leads content creators to a new era of broadcast supremacy.https://lnkd.in/gssvefKG

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Some additional information on how CKE Restaurants, Inc. and PMG are leveraging video-level contextual data via the IRIS_ID to target their CTV campaigns and drive actual bottom funnel conversion results!📈 35% increase in incremental foot traffic📈 152% increase in incremental sales liftReach out to us if your a brand looking to increase the performance of your CTV campaigns or if you’re a publisher looking to increase your yield.IRIS.TV #ctv #data #performanceadvertising #contextual Digiday

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Streamline Your AdTech Stack - It's Time to Simplify! 💡 Targeting the right audience has never been more complex. Media companies need innovative solutions to bridge gaps in audience knowledge, but the temptation to add layers of tech to meet new ad formats and privacy regulations can be costly and complex. Covatic’s on-device technology provides a simple, cost-efficient, and highly effective solution with no need for cookies, IDs, or tracking.Find out how you can streamline your approach while still delivering results in my piece on overcoming signal-loss. ⬇ Learn more about Covatic’s technology here ▶ https://lnkd.in/ek8TaFvu #Marketing #Advertising #DataPrivacy #Innovation #AdTech #Media #Publishing #Marketing #Cookieless

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Roku will stream pro volleyball under 2-year dealA two-year agreement between Roku and the Pro Volleyball Federation puts 20 games on the streaming platform's Sports Channel. The deal marks Roku's first partnership with a women's professional sports league. https://lnkd.in/gwWCXBwS

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Whoever controls the data controls the industry.As Universal Music Group escalates its battle with distribution partners, a pivotal question emerges: Who controls the data? This isn’t just a music industry issue—every business relying on third-party channels or supply chains must confront the same reality. Control the data, control the industry.In this issue of AI Confidential, we’ll explore how confidential AI can enable data sovereignty and protect thriving businesses from becoming tomorrow's Blockbuster Video or Kodak. https://lnkd.in/gWCx-bcm

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The Trade Desk Operating System (Axios)TTD is developing a new connected television operating system called Ventura. The system, set to launch in 2025, aims to improve transparency and measurement in the CTV advertising ecosystem by partnering with hardware companies and television distributors. The Trade Desk believes its lack of content ownership will provide a more objective solution compared to existing OS providers like Roku, Amazon, and Google.

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NBCUniversal & Walmart Launch New Shoppable Experiences In Live Sports Across Linear & Streaming Ad Inventory-NBCUniversal and Walmart enable live sports viewers to shop via QR codes and text-to-shop features.-Closed-loop measurement links media exposure to sales for better attribution.-The partnership combines live programming, retail media, and attribution for impactful advertising.-Debuting Thanksgiving, the initiative extends beyond the holiday season to enhance TV commerce.Source: https://lnkd.in/gzyptfaD

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Yes, it's one analyst firm's estimate based on imperfect data.Yes, it's frustrating that the big tech/media companies, Google in particular, do not break out stats for any of their streaming services. Or do so randomly.But assuming there is validity to the stat, we seem to be reaching that point where the vMVPDs have grown as much as they're going to grow and the overall number of people paying for a full cable bundle--traditional or virtual-- will continue to shrink. Slowly shrink. Because despite the most fervent wishes of the tech press, TV changes ever so slowly. But this may be the point where things really start to go south and soon enough media companies will need to make the call as to whether it's worth it to keep the lights on at their linear networks.And by "soon enough" I mean two to three years. Not two to three months.https://lnkd.in/e_iQDFTS

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Broadcast networks are estimated to have dropped 6.6% to $3.4 billion, while cable networks are estimated to be down 8.2% to $3.8 billion.

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Did some say #FREE? Haivision Play ISR. Possibly the most powerful desktop player for Mission Critical Video. And yes, it of course supports #SRT.For those of you who may not know, #ISR (Intelligense Surveillance Reconnaissance) is a term used in #Defense and #PublicSafety related to capturing, distributing, viewing, and analyzing real-time video that depends entirely on the associated metadata for #SituationalAwareness and #DecisionMaking. Thanks Jerry Cooley and John Leipper and Haivision’s awesome developers.

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In the MSG Networks blackout dispute with Altice, the parent company of Optimum TV, some Wall Street estimates suggest that Altice "accounts for about 33% of MSG Networks’ distribution revenue and failure to renew Altice would wipe out all MSGN’s AOI for FY25 and mean bankruptcy for the RSN business." Optimum is pushing consumers to MSG's new Gotham Sports app, but this is a bad approach. Why should consumers pay extra for content they were already getting as Optimum cable TV customers? Also, the Gotham Sports app is horrible. I sometimes see latency of up to 3 minutes, frozen video, and black screens. Users are reporting a host of app and service problems on Twitter. The vendor that built the app and video stack for MSG/YES should be fired and replaced. Read more: https://lnkd.in/ewUYFiKQ

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It’s Time For Broadcasters To Pivot To NextGen TV - And Leave Retransmission Consent Behind - TVRev"...in today’s market — dominated by digital streaming, mobile video, and myriad on-demand platforms — this model is increasingly out of sync with modern viewer habits and fails to secure the long-term sustainability of local broadcasters.It’s time for broadcasters to trade in these legacy protections for a more forward-looking mandate: universal adoption of ATSC 3.0, or "NextGen TV." "This next-generation broadcast standard has the potential to deliver high-quality video, hyper-local content, mobile reception, and interactive features that could give local stations a real shot at reclaiming relevance in a fragmented media environment."Good Read...#NextGenStreaming #FreeCast #NoMoreAppDiving #YouBundlehttps://lnkd.in/e7jpntCT?

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Comments from Fubo CEO David Gandler regarding keeping the Fubo and Hulu+ Live TV apps separate, for now, and what each service will focus on content-wise...👉 "Hulu+ Live TV will remain an entertainment focused cable replacement service, while Fubo will continue to focus on sports and news. Fubo will now be able to provide even more sports, including ESPN+, through amended distribution agreements with Disney as well as FOX. Crucially, Fubo has the potential to create skinner sports news and entertainment bundles according to consumer needs."👉 "I think having two separate platforms today obviously is not ideal, we believe there are synergies on the backend in areas like broadcasting and transmission, CDN etc. but at the moment, I think we want to really focus on providing consumers with choice, and the Hulu product is really focused on providing a full entertainment bundle of sports, news and entertainment and Fubo will continue to focus on its sports first service with the ability to launch skinnier sports bundles."Deal details here: https://lnkd.in/eBrZW3DK#fubo #paytv #cordcutting #vMVPD #disney #hulu #streamingmedia

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