LinkedIn Insight Tag FAQs
Last updated: 1 month agoThe LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock professional insights about your audiences. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.
The process takes only a few minutes. Add the JavaScript code (unique to your LinkedIn account) to your website. There is no maintenance necessary once the code is in place.
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To optimize data transfer, the Insight Tag uses standard Gzip compression. Using compression helps to reduce bandwidth and data transfer time.
The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. The IP addresses are truncated or hashed (when used for reaching membersacross devices), and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days.
Regarding the Website Actions feature,learn more about the button layout and engagement data involved.
If you enable enhanced matching, you can also send emails associated with the respective visits. Those emails are hashed on the website before being sent to LinkedIn, to protect members’ privacy – we only match information we already have, the rest remains unreadable. Learn more aboutenhanced matching for your website.
We don't share the personal data of members with you; we only provide reports and alerts (which do not identify members) about the professional makeup of your website audience and ad performance. We also provide retargeting for website visitors, enabling you to show personalized ads off your website by using this data, but without identifying the member. We do not use this data to profile members (e.g., infer interests and traits about our members over time), but we use it to enhance our overall understanding of what ads are most relevant to our members. LinkedIn members can control the use of their personal data for advertising purposesthrough their account settings.
We recommend using our JavaScript tag. If you need a pixel-based solution for conversion tracking, you can track Insight Tag conversions by event to generate a code that can be added to a page or button on your website.
Yes, you can track Insight Tag conversions by event. A code is generated that can be added to a page or button on your website.
Please note, buttons that appear on iframes won’t appear on the Website Actions list.
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The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting.
Install the Insight Tag on your site
To install the Insight Tag on your site:
Go to your ad account in Campaign Manager.
ClickData on the left menu, then clickSignals manager.
ClickInsight Tag, then click theI will install the tag myself dropdown.
- You can also choose to send the tag to a developer oruse a tag manager.
The LinkedIn Insight Tag is a lightweight JavaScript tag. To use LinkedIn features like website retargeting or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages.
When you first access the Insight Tag on your account, the tag is generated with a unique partner ID. The full Insight Tag can be installed on your website, or you can use the partner ID with a tag management system.
To manage the Insight Tag associated with your ad account:
Tag permissions allow multiple ad accounts to use the same Insight Tag on campaigns for conversion tracking, website retargeting, and asset copying. For example, two different teams in your company advertise on LinkedIn and use separate accounts. Each team's campaign drives traffic to your company's website. With tag permissions, one team can add the tag to your company's website, but both teams can use the tag to track conversions and retarget visitors on their respective campaigns and accounts.
To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0.
To add the LinkedIn Insight Tag 2.0 to Google Tag Manager:
- Go totagmanager.google.com and sign in.
Select your account and your container.
- In theNew Tag box, clickAdd a new tag.
ClickTag Configuration, then selectDiscover more tag types in the Community Template Gallery.
You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight Tag conversions in Campaign Manager include conversions based on the Insight Tag and conversions based on an image pixel.
Prerequisites
Before you set up Insight Tag conversions, decide the conversion tracking method you’d like to use: