Teads’ Post
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Teads Launches Dynamic Vertical Video Ad Format for the 2025 Sports SeasonTeads’ Dynamic Vertical Video format combines immersive vertical video with real-time stats integration fromStats Perform, delivering impactful, mobile-first experiences for sports fans.As the usage of social platforms shifts in the U.S., Teads provides brands with a reliable and scalable alternative for vertical video content, reaching 96.4% of U.S. digital audiences, including 97% of 18-34-year-olds. This dynamic format helps brands repurpose social content and add timely, engaging features that connect with audiences and drive results.Key Benefits:• Delivers 3x more attention than social media¹ and reduces scrolling speeds by 61%².• Enables embedding of real-time leaderboard stats and highlights into vertical video ads.• Proven results, including a +15% lift in brand awareness and a +25% lift in consideration³.Read the press coverage inAdvanced TV>> https://hubs.li/Q033pQGd0#sports#nfl#superbowl#marchmadness#nhl#dynamic#verticalvideo#video#tiktok#social#genz#livestatsSources:1.Lumen Global Benchmarks, 20242.Teads + OMD Study, 20233.Teads Internal Campaign Reporting, 2024
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💡 Did You Know?In 2025, digital advertising is projected to account for 75.2% of global ad spend, reaching an estimated $777 billion.This milestone arrives two years ahead of earlier projections, underscoring the rapid shift towards digital platforms.From AI-driven campaigns to immersive social media experiences, digital is now the main stage for brands. Are you keeping up? 🚀#DigitalDigest#DidYouKnow#DigitalTrends#MarketingInsights#TechNews#Advertising2025
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What if user engagement wasn't just a 'nice to have' metric, but the single most critical asset for a sports media brand? 📈In a market saturated with content, keeping fans on your platform is the difference between profit and noise. You need a compelling reason for users to stay and interact.That's whyESPN Brasil, a leader in sports broadcasting, has partnered withSTATSCORE 🤝They are leveraging our#LivematchPro widgets to provide fans with in-depth, engaging, and visually compelling live match animations. It’s about delivering the full context of the game, moment by moment, in a way that enriches the viewing experience.For a media giant like#ESPN, it's a strategic move to dominate the user experience⚡The result? A richer, more immersive experience that keeps fans more engaged. More engagement. Deeper loyalty. And a stronger, more competitive media asset. This is how the best in the business stay on top 🏆Ready to see how elite sports media builds its engagement strategy?👉 Discover the full story of our partnership with ESPN Brasil on the news center:https://lnkd.in/dAzr5Vrk
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Helping eCommerce Brands Scale to 6–7 Figures | 20+ Years of Experience in Building High-Impact, Growth-Oriented Digital Commerce Solutions | Serial Entrepreneur
🎬 Entertainment becomes your next performance channel when media and message align.Here’s why long-term content sponsorships are making waves:• Brands are shifting ad budgets toward branded content wrappers • Premium inventory helps skip the scroll fatigue of traditional ads• Consistency over time builds recall and relevance• Contextual alignment increases message retention without pushing harder• Streaming platforms offer precise targeting and massive reach• Cohesive creative across screens multiplies brand exposure• It’s not just awareness-it primes downstream results, tooAt Purple Cow, we connect performance goals to premium digital placements. From connected TV to social video, we help you scale what works-efficiently.Tactics like these helped drive results →https://lnkd.in/gK-szPpb#PerformanceMarketing#DigitalAdvertising#AdStrategy#MarketingCaseStudy#SocialMediaMarketing
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🌟🚀 “Hologram advertising turns ads into unforgettable experiences” – David Cohn, HMNDavid Cohn, CRO ofHologram Media Network (HMN), is leading the immersive advertising revolution. Following his experience at Spotify and Warner Media, Cohn believes in 4D holograms as the next frontier in engagement, transforming passive ads into shareable experiences that increase brand recall, affinity, and emotion. From retail to stadiums, HMN combines technology, creativity, and measurement to deliver a scalable and memorable impact.👉 Discover how holograms are redefining advertising and how brands can leverage this medium to uniquely connect with their audiences:https://lnkd.in/eBuSVyJE#InnovativeAdvertising#HologramAds#ImmersiveExperiences#HMN
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Strategic Venture Architect | Practical Builder of Solutions, Social Commerce & Youth Platforms | Africa & Emerging Markets
Earlier today I was exploring the Arena audience platform. Kindly ignore the lag in this video, my network was terrible at the time.What matters more is what Arena offers.On Arena, brands can easily create and launch deeply immersive gamified campaigns, not just for engagement’s sake, but to drive real outcomes:📈 Acquisition🔁 Retention📊 Data collection📍 Offline tracking and more.Users join these brand campaigns via shared links and Arena signup where they can engage completely free and still win rewards. But it doesn’t stop there.There’s also Arena’s Pay 2 Play side, where Audience Owners — creators, pastors, record labels/entertainers, sports teams, communities, even event organizers — can build their own Worlds or promote paid interactive content.Their followers are lifetime-tagged once they enter. So when users pay to engage, the audience owner keeps earning not just once, but across the entire ecosystem. Passive or active. The very first of its kind.Arena XP is powerful for both brands and audience owners, as a gamification-first platform designed for deep engagement and long-term monetisation.We keep working!#BrandActivation#CreatorEconomy#ConsumerInsights#PlayToEarn#RetentionMarketing#PassiveIncomeStreams#DigitalEngagement#MonetizeYourAudience
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Context drives connection.A joint study by Clear Channel, JCDecaux & Posterscope found that contextually relevant DOOH campaigns deliver 17% higher spontaneous ad awareness and an 18% stronger brain response compared to non-relevant content (WARC).At Red Tape Media, we design mall networks and campaigns that speak to audiences in the moment - where relevance meets recall.#DOOH#AdTech#MallMedia#RedTapeMedia#DigitalOutOfHome#DataDrivenMarketing
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Big Audiences Are Made Up of Small NichesStreaming viewers are intentional.They know what they like and seek it out. CTV platforms are designed for that kind of focused discovery, making it fast and cost-effective to stand up a channel around a specific niche, whether it’s old westerns, indie films, or cooking for a family.Advertisers are paying attention and scale still matters.The challenge with niche audiences has always been scale. And in advertising, scale equals dollars. Today, we believe that equation is shifting.Niche channels can now aggregate value through highly engaged, intent-driven viewers. And when paired with smart ad setups like contextual targeting, programmatic auctions, and curated inventory, they’re able to unlock premium CPMs.The result? You don’t need millions of viewers, you need the right ones, at the right moment, in the right environment.Less competition, more loyalty.While major platforms battle over the same high-profile IP, niche channels that serve loyal, returning audiences can thrive through advertising, subscriptions, and pay-per-view models.At Rhebus TV, we make it easy for indie creators and content owners to:->Launch and manage their channels->Be discoverable across platforms->Monetize with ads, rentals, or hybrid modelsIf your content speaks to a specific audience, let’s build the future of streaming together.hashtag#CTV hashtag#Streaming hashtag#ContentMonetization hashtag#IndieCreators
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SVP Advertising and Retail Media EMEA at Titan OS
RecentlyTitan OS launched a really exciting new homepage format - enabling brands to play video, with sound on, on the full TV screen. I have added some thoughts here which help identify why I think this is such a great opportunity for#advertisers on the#TVOS.#video#ctv#homescreen#advertising Video advertising on the home screen of modern TV operating systems offers brands an unparalleled opportunity to boost brand recognition and harness hyper-targeted messaging at the very point where viewers begin their TV journey.Brand Uplift: Unmatched Attention and AwarenessThe home screen is the “digital front door” for smart TVs, representing the first visual and emotional touchpoint when a viewer powers up their device. Video placements here command immediate attention—free from distraction—maximising the impact of a brand’s story. Studies show that ads featured in this environment foster higher recall, greater ad' completion rates, and a strong propensity for increased brand awareness. Viewers are more receptive and engaged, leading to meaningful lifts in key brand metrics, including consideration and favorability.Hyper Targeting: Data-Driven Precision and RelevanceUnlike traditional TV, home screen advertising in connected environments leverages digital intelligence. Brands can target audiences based on location, time of day, viewing habits, app ownership, and much more, using first-party data and real-time contextual signals. This degree of precision allows for creative versions tailored to household interests or even adaptive content that reacts to external factors—delivering the right message to the right audience and dramatically reducing wastage. Measurability is a core advantage, empowering ongoing optimisation to maximise outcomes.The Power of First ImpressionsMaking a brand the “first thing viewers see” ensures not just visibility but also positions the brand as a trusted source or recommendation, rather than just another ad'. With placement on a large, high-quality screen in a premium, family living room context, brands benefit from elevated authority and trust—key drivers of long-term brand equity.In summary, by placing video advertising on the TV home screen, brands achieve a rare combination: mass reach with digital-level targeting, delivered in the highest-attention environment available in today’s media landscape.
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Helping Brands Entertain & Captivate Audiences
🎬 Branded Entertainment for the Investor 💲 If you are looking to Invest in Branded Entertainment, this is the number one question that should be on your mind:💭 “Am I investing in a brand’s marketing, or in a story that drives real Audience Connection and Measurable Growth❓ ”Branded Entertainment isn’t just flashy Ads or Product Placement, it’s content that tells a story while authentically weaving in a brand. The companies that succeed aren’t just making videos; they’re Creating Experiences that Engage, Retain, and Convert audiences.Here’s what to look for before investing:1️⃣ Story-First Approach - Does the content put narrative and audience engagement at the center?2️⃣ Proven ROI - Can the company demonstrate measurable results from their campaigns?3️⃣ Scalable Distribution - Are they leveraging platforms and strategies that amplify reach and engagement?Investing in Branded Entertainment is a bet on the power of story to drive audience Loyalty, Brand Equity, and Revenue. Get this right, and your investment grows with the content’s impact!Let’s connect and discuss how branded entertainment can deliver both creative and financial wins.Send me a DM or Click here 👉https://lnkd.in/ePd8C-MT#TimeSlateProductions#InsideBrandedEntertainment#BrandedEntertainment#MediaInvestment#ContentStrategy#AudienceEngagement#StoryFirstMarketing#DigitalMediaGrowth#MarketingROI
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Big update from Google Ads! 🚀Performance Max now supports vertical 9:16 image ads, making your campaigns shine on mobile screens. Perfect for reaching audiences with a full-screen, immersive ad experience.Learn more:https://lnkd.in/dBeUK3vv#GoogleAds#PerformanceMax#MarketingTrends
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