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Berlinale Honoree Michelle Yeoh on Hollywood Ageism, ‘Wicked 2’ Oscar Snub and Asian-Led Storytelling: ‘I Will Kick Ass Because I Want to, and I Still Can’:“Let’s not let them define us as women or put us in a box and say, ‘Oh, well, because now you’re this age, you should only play a grandmother,’” [Yeoh] said in a candid interview with Variety at the Ritz-Carlton Hotel in Berlin ahead of her tribute. “I’m like, ‘Hell, no. I will kick ass because I want to, and I still can.’”Yeoh is equally outspoken about Hollywood’s growing reliance on data-driven greenlighting. “I don’t like the fact that I have to do or tell stories according to an algorithm,” she says. “They also have to have a feel for real people, not just what the machine tells you.”See below for more from Variety's special festival print daily, published on the ground in Berlin during the 76th Berlinale, running from February 12-22.
Creative Artists Agency has announced six key promotions across motion picture talent, sports broadcasting and brand consulting:•Casey Fraser → Agent, Motion Picture Talent•Kevin Goldfinger → Executive, Sports Broadcasting•Jonathan Granville → Executive, CAA Executive Search•Joy Jiu → Executive, Brand Consulting•Katherine McConnell → Executive & Chief of Staff, Sports Broadcasting• Chris Meyer → Executive & Chief of Staff to Co-Chairman Richard Lovetthttps://lnkd.in/e4bDDXE6
Montreal-based distributor and sales agentFilmoption International has acquired world rights to Canadian filmmaker Michael Zelniker‘s global water crisis documentary series “The Struggle for Mother Water,” which has been selected for the Berlinale Series Market Selects program.Zelniker, who previously helmed acclaimed deforestation docuseries “The Issue With Tissue — a Boreal Love Story,” travelled to 21 countries to make “Struggle for Mother Water.” The series delves into the frontlines of the water crisis through the prism of how women are leading the fight to protect and defend water just as “more than 2 billion members of our human family — more than 25% of the world’s population — do not have access to clean, safe drinking water,” the director points out. “By 2030, it is estimated that the need for fresh water will exceed what’s available by 40%.”Read more:https://lnkd.in/gFicJPuk
How do you campaign two Oscar frontrunners at the same time?Warner Bros. Discovery is spending between $14 million to $16 million each on the "Sinners" and "Once Battle After Another" awards campaigns, which sources say are nearly equal to the dollar amount. And that’s what the studio must do: keep budgets aligned, screening calendars balanced and publicity efforts evenly distributed. Even the order in which the films appear in press materials can become a talking point.One publicist from another major studio says, "No matter how 'cool' your filmmakers are, they notice what one person gets, and another doesn't. This business runs on relationships. Even when your 'contender' isn't really a contender, you keep pushing until the race says otherwise."Read more byClayton Davis here:https://lnkd.in/e8Nmx4_r
Variety reposted this
THIS from the NBA's SVP Digital/SocialBob Carney is the best framing for creator relationships in sports that I've seen:“We have always found that the best way to work together is to find mutually beneficial activations. What we have heard loud and clear from the creator community over the last decade is they want platforms to create content like that. They’re in the content business like every single day, which is fascinating to watch them all work. They’re always working because they’re producing such a high volume of content that they need variety, and they need different settings to create content."Hell yes! That’s how you get the most out of creators — make it mutually beneficial, invite them in, and let them do their thing and create. You’re collaborating with them, not hiring them👇 Also good insight on creator-sponsor dynamics and remuneration:"We are not writing a check to every single creator. It’s really not a pay-to-play sort of thing, but when there’s a paid opportunity, of which there are many, mainly from the entire marketing partner footprint that we have at All- Star Weekend. When it becomes a paid engagement, marketing partners are paying the creators because it’s a sponsorship. They want to feature this talent, this famous person in their commercial, whatever they’re promoting.”The NBA is set to have over 200 creators from a variety of categories at NBA All-Star this weekend. Their approach is 🎯 *Those quotes are from an article inVariety written byCynthia Littleton. Check out the full story, with more details on the strategy and activations to come this weekend, in the link below!
Nearly 20 years after a court ruled that graphic sexual talk in the “Friends” writers’ room was protected as creative freedom, Blake Lively’s lawsuit against Justin Baldoni is testing that boundary again.A judge must now decide whether the alleged on-set behavior was part of the filmmaking process — or crossed the line into harassment.Read more here:https://lnkd.in/gcjnr7NA
Indies Wrestle With Rocky Showbiz Landscape as They Head Into Berlin’s European Film Market: ‘What Makes a Film Theatrical?’"As indie film buyers and sellers prepare to come together at the European Film Market in Berlin, there is a sense that, although the arthouse market is fragmented and not a little divided, the leaders in the field are adapting to the ever-evolving complexities of the specialty world. There is a shift in the arthouse market away from straight drama. “Specialty has become a lot more genre-friendly. My term is we look for the ‘genre-teurs,’ for the auteurs of genre,” says Scott Shooman, head of IFC Entertainment Group. “While drama doesn’t perform the way it used to, we know the numbers and build our business model around the realities of the marketplace.”Read more:https://lnkd.in/gZ8bZwpfSee below for more from Variety's special festival print daily, published on the ground in Berlin during the 76th Berlinale, running from February 12-22.
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