ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers included.ID5 acts as an identification infrastructure that connects and supports the digital advertising ecosystem by enabling efficient user identification across all environments. We help publishers make their audience addressable and to better monetize their inventory and we enable advertisers to reach their audiences with personalized messages and to measure the results of their efforts. Everything is done in compliance with data protection regulations. Our privacy-by-design encryption technology respects and enforces people’s data sharing preferences in the advertising value chain. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io

Website

http://id5.io

External link for ID5.io

Industry

Technology, Information and Internet

Company size

51-200 employees

Headquarters

London, England

Type

Privately Held

Founded

2017

Specialties

identity, gdpr, privacy, and addressability

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• Mathieu Roche

  Co-founder & CEO at ID5.io

• Domenic Venuto

  COO | Board Member | Global | Integration Expert | Driving growth through GTM Innovation & Operational Excellence

• Pierre-Antoine Durgeat

  Entrepreneur and Investor

• Adrian Macal

  uses technology to make dreams come true

• ID5.io

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  🎉 Let’s keep the Advertising Week Europe fun going! After a packed day at AWE, unwind with us at Simmons Temple, just a few minutes from 180 Studios, on Wednesday 2 April, from 5:00 to 7:00 pm.Join us for great conversations, good company and a toast to the future of digital advertising. 🌟 Register now, spots are limited! >https://ow.ly/Z5qF50VhWjI

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• ID5.io

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  “Identity is a means to an end.”ID5’s CEOMathieu Roche, together with other industry leaders, spoke withExperian Marketing Services on what makes a great partnership in adtech spaces, and how our success reflects the success of our clients and partners.📣 Check out the article here >https://ow.ly/NPYc50VcPH8

  Experian Marketing Services

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  Advertising is a relay race, and seamless teamwork wins the gold. 🥇 The most effective advertisers pass the baton smoothly, partnering with publishers, retailers, and platforms to gain a clearer view of their audiences, overcome blind spots, and drive smarter targeting. 🏃 🤝 The race is underway! ▶️ Hear what industry leaders are saying about data-driven collaborations:https://lnkd.in/em-jHUGmAmpersand,Justin Rosen AppsFlyer,Tami Harrigan Audigent, a part of Experian,Drew Stein Comcast,Carmela Fournier Fox Corporation,Darren Sherriff ID5.io,Mathieu Roche Snowflake,David Wells

  Data collaborations and partnerships | Experian Marketing

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• ID5.io

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  As social media platforms write and cross out their own rules every other day and the waters get murkier, one thing is clear: marketing on social platforms may no longer be the best option for advertisers.However, publishers cannot expect advertisers to simply shift away from social media, instead, they must put in effort to attract advertisers and prove their value.Valbona Gjini, Senior VP of Marketing and Communication at ID5, explains how publishers can drive more advertisers to their platforms in this opinion piece onThe Current.📱 Start reading now >https://ow.ly/RhWx50VcPxC

  Social media’s brand-safety crisis is a big opportunity for premium publishers | The Current

  thecurrent.com

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• ID5.io

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  🍪The University of Adelaide College, in collaboration withHybrid,Adobe Experience Cloud, and ID5, just proved that cookieless advertising can be done—successfully.By leveraging theAdobe Advertising DSP and the ID5 ID, The University of Adelaide achieved: ✅ 79% decrease in bounce rate ✅ 70% lower cost per view (CPV) ✅ 5x increase in time spent on siteThese results show that cookieless strategies can outperform traditional cookie-based targeting. By embracing privacy-focused solutions, brands can deliver better engagement, lower costs, and higher quality traffic.As the digital landscape shifts, advertisers don’t have to choose between performance and privacy—they can have both.Read More >https://lnkd.in/erJycwSW

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• ID5.io

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  Data minimisation is taking center stage in ad tech, as a “less-is-more” approach sweeps the industry. This International Women’s Day,Abbey Martin, general counsel, spoke to theAssociation of National Advertisers on the risks that poor data handling poses to women and why data privacy is essential for women’s healthcare.Abbey expands her thoughts in this blog post on why data minimisation is important in the overarching ad tech industry, highlighting ID5’s focus on integrating data minimisation into our technology by design. 🌟 Read the article here >https://ow.ly/uXFu50VcPzl🔰 Find the blog post here >https://ow.ly/MxQk50VeByY

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• ID5.io

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  📈The use of alternative IDs in open auctions has grown steadily, but their adoption by buyers remains a challenge. Recent data fromBidSwitch found that **35-40%** of web traffic on Chrome, Safari and Firefox already includes an alternative ID in the bidstream, and some bid requests even contain multiple IDs. Diego Ruis fromPROGRAMMATIC SPAIN Spain takes a closer look at what this means for ad tech. Read More >https://ow.ly/G9ot50V8ahF

  La adopción de IDs alternativos avanza, pero la demanda aún no despega — PROGRAMMATIC SPAIN

  programaticaly.com

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• ID5.io

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  Our Identity 2025 panel on M&A in adtech focused on the way AI is shaping mergers and acquisitions in the industry, big companies turning to strategic M&A to stay competitive, and more.Don't worry if you missed the session, we've recapped the whole thing for you in our blog and you can watch it on demand.📣 Check it out here >https://ow.ly/LniA50VaUBgSanja PartaloEric FranchiNick MacShaneTom Triscari

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• ID5.io

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  📺Is data quality influencing CTV advertising for better or worse? Tomorrow, ID5’s VP of Product,Davide Rosamilia, will be atVideoWeek’s New Video Frontiers this week to talk about how inputs and outcomes can enhance CTV. Learn more>https://lnkd.in/eTXFgcR

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• ID5.io

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  Adopting new solutions to increase addressability is the key to thriving in the new digital landscape.Andreas Sierts ofAdform,Nate Carter ofDun & Bradstreet, andMichael Guzewicz ofOpenX explained what steps they have taken to ensure a smooth transition away from cookies during Identity 2025, and discussed the State of Digital Identity with ID5’s own Caitlin Borgman.Listen to their panel now >https://ow.ly/rgH750V8uJz

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• ID5.io

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  On Wednesday, ID5’s CEO Mathieu Roche will take part in a panel at dunnhumby ventures’ Retail Innovation Forum with other tech retail thought leaders to discuss how data and AI can optimise critical decisions.Find more here >https://ow.ly/CEPF50V8ugR

  dunnhumby ventures

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