With over 50 years of experience, Edmunds is the trusted guide in car shopping. Our website has in-depth video reviews, new and used listings, free appraisals, and calculators that verify a good price. Shoppers count on us at every step of their journey. Regarded as one of America's best workplaces by Newsweek, Fortune, Great Place to Work and Built In, Edmunds is headquartered in Santa Monica, California.

Website

https://www.edmunds.com/

External link for Edmunds

Industry

Automotive

Company size

501-1,000 employees

Headquarters

Santa Monica, CA

Type

Privately Held

Founded

1966

Specialties

Automotive Consumer Information: Pricing, Reviews, Specs, Photos, Videos, Automotive Enthusiast Information, and Automotive Industry Commentary & Analysis

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• Darin Cantu

• Eugene Park

• Renwick Oden

• Stephen Felisan

• Edmunds

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  We’re excited to share that we’re expanding the power of Edmunds Service Drive with Certification in the Reynolds Certified Interface (RCI) program. The Reynolds and Reynolds Company is one of the most widely used Dealership Management Systems in the industry, allowing for secure and reliable data transfer from Reynolds DMS to Edmunds Service Drive.Service lanes represent one of the most underutilized acquisition opportunities at dealerships. In a 2025 survey we conducted among dealers, 73% said they convert service customers into vehicle sales, highlighting the service lane as a key acquisition touchpoint for dealers. The opportunity is already there; the challenge is making it consistent with existing dealership operations.Edmunds Service Drive helps dealers capture those moments more consistently by supporting service-to-sales engagement directly within existing workflows, without adding manual steps for dealership staff.Reliable system integration is what allows this approach to work at scale. Edmunds Service Drive is built to support that, helping dealership teams focus on customers and acquisition, not technology.About ReynoldsReynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the UK, and Europe (reyrey.com).

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  Alistair Weaver

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  It was great to present at theNational Automobile Dealers Association (NADA) show toEdmunds' dealer partners, highlighting the role of our editorial content in helping US car shoppers find their perfect car, and revealing the Finalists for the Edmunds Top Rated Awards 2026.Informed by our industry-leading testing process, Edmunds Top Rated continues to gain momentum, providing car shoppers with a trusted shortcut to the best vehicles on sale. And our data shows that Edmunds Top Rated recognition drives both shopper consideration and dealer sales.  Congratulations to the 17 vehicles named as a Finalist - every one is a standout choice in their segment. There’s now just a short wait until we reveal the six winners on February 18.The NADA show is a fantastic event and it was great to catch up with so many people from the Edmunds' team, and from across the industry. Many thanks to Jodi Tourkow,Brendan Thomas,Andrew White andJonathan Elfalan from the content team for joining me on stage to answer questions, and toTalia James-Armand for hosting the Q&A.

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  Alistair Weaver

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  Thrilled to announce the seventeen Finalists for theEdmunds Top Rated Awards 2026. Huge congratulations toGMC,Ford Motor Company,Rivian,Hyundai Motor Company,American Honda Motor Company, Inc.,Mercedes-Benz AG,BMW Group,Tesla,AUDI AG andToyota North America for making our shortlist. We're looking forward to announcing the winners on February 18th.

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  Jessica Caldwell

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  Meeting at theBloombergNEF SF Summit last week, it’s clear the future is still very much electric⚡. How we get there, though, will require more use of fog lights than expected earlier in the decade 🌫️. There are many encouraging signs of EV growth and innovation, from developments in battery manufacturing to charging and autonomous technology to international consumer demand. But the EV picture in the U.S. is a bit less in focus. American shopper interest remains fickle, and the end of the tax credit is already proving to create more headwind toward adoption goals. Of course, all that is impacting how automakers are planning for (or backtracking on) new EV products hitting the market.During my panel withDan Bowerson,Ryan Decker, andStephanie Searle moderated byAleksandra O'Donovan, we considered what the future of EV innovation looks like in the U.S. relative to the global race to electrification. On that front, tech advancements are still pushing forward even if the path is more jagged. Where PHEVs haven’t been the force the industry had hoped, there are encouraging signs that other electric drivetrain options like EREVs may more smoothly carry the torch to an electric future.  We also talked more acutely about what American car buyers are looking for in an EV, and what’s still holding them back. On that front, we all agreed affordability and consumer education remains a major challenge. What we can still say for certain is that a future dominated by EVs is coming. The performance and conveniences afforded by electric tech are just too great to turn our backs on. The realization of that future, however, may require a few more trips through the fog…and the smog.

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• Edmunds

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  Kicked off our first sports hospitality night of the year in San Francisco at the Warriors game this weekend.Great suite views and atmosphere, and even better conversations with the dealers and industry partners we work with every day. First stop down — more hosted games ahead in NYC, Phoenix, and LA.#EdmundsPartners

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• Edmunds

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  For 14 years, the Edmunds Five Star Dealer Awards have recognized dealerships that earn the trust of their customers, often through changing market conditions and rising expectations.Today, we’re excited to announce the winners of the 2026 Edmunds Five Star Dealer Awards honoring 79 dealerships nationwide for outstanding customer satisfaction, including 11 dealers who earned the prestigious Edmunds Five Star Premier Dealer designation.“Throughout 2025, car shoppers continued to approach the market with greater care, navigating tighter budgets while expecting clarity, transparency, and respect at every step of the process,” said Seth Berkowitz, President of Edmunds. “In this environment, trust matters more than ever. Edmunds’ Five Star Dealer Awards recognize dealerships that consistently rise to that challenge by delivering exceptional service and confidence-building experiences for their customers.”Congratulations to this year’s winners who continue to set the standard for customer-first car buying.#EdmundsFiveStarDealer

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• Edmunds

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  💥For NADA '26, Edmunds is kicking off the show with a can’t-miss reveal💥On Wednesday, Feb. 4, we’re opening the show by unveiling the finalists for the Edmunds Top Rated Awards 2026!The shortlist of finalists represent the best vehicles on sale in their segment, based on Edmunds’ industry-leading testing. And it’s from this shortlist that this year’s winners will be chosen. Edmunds’ editor-in-chiefAlistair Weaver will introduce the finalists live from the show floor, and he’ll be joined by members of our test team to reveal how the choices were made. Together, they’ll break down the famous Edmunds Rating, describe how our proprietary testing really works, and go behind-the-scenes of the hugely popular Edmunds U-Drags.Will one of your cars be in the running? Join us at 10:30AM on Weds, Feb 4 at Booth 4123W in West Hall for the live announcement and receive exclusive Edmunds swag. In the meantime, you can also book a demo: you’ll get a $100 gift card after we meet!Check out the link here to let us know you’re attending the session and book your demo today:https://lnkd.in/gzcRpGpE See you in Vegas!

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  Ivan Drury

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  Edmunds data shows negative equity just hit multiple records.📊In Q4 2025, 29.3% of trade-ins toward new-vehicle purchases were underwater — the highest share in more than four years. At the same time, the average amount owed on those underwater trade-ins climbed to a record $7,214. We’re also seeing negative equity deepen, with a record 27% of underwater trade-ins carrying $10,000 or more.Together, the data shows that being upside down on a car loan is not only more common — it’s becoming harder to climb out of once buyers fall in.🔍 What’s driving the trend is less about sudden changes in behavior and more about how the market has shifted around familiar buying patterns. Many of today’s underwater loans originated during the pandemic-era supply crunch, when inventory was scarce and incentives were limited. Buyers often paid closer to or above MSRP, with fewer lower-priced options available.At the same time, leasing options were constrained, pushing some consumers who might have preferred to lease into purchases instead. As those buyers returned to the market on the same three-year timelines they were accustomed to, many found themselves in a far less favorable position than expected, with loan balances that hadn’t come down nearly as fast as vehicle values.As prices have normalized and depreciation has returned to more typical patterns, those higher starting balances are now colliding with today’s higher borrowing costs. The result is a growing disconnect between how long vehicles are being kept and how quickly loans are being paid down.📉 That mismatch is showing up in financing decisions. In Q4, 40.7% of new-vehicle purchases involving negative equity were financed with 84-month loans, highlighting how longer terms are increasingly being used to manage higher balances — often extending the negative equity cycle rather than breaking it.

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  Zero Emission Transportation Association

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  ⚡️ Register today for the ZETA Education Fund's first webinar of 2026!Vehicle Economics: Trends, Costs, and Change [Registration link in Comments]The webinar will feature a data-driven discussion betweenEdmunds' Head of Insights,Jessica Caldwell, and ZETA’s Research Director,Corey Cantor, on how vehicle economics have changed in recent years and what those shifts mean for the future of the industry. Drawing on the latest industry data, Corey and Jessica will explore the forces influencing vehicle costs, including market dynamics, technology transitions, and growing global competition. This is the first in the ZETA Education Fund's new webinar series - the "Over-The-Air Update" - that will feature regular 30-minute conversations with industry experts to explore timely topics and address common questions about EVs, batteries, and the supply chain.

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• Edmunds

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  New year, new company award to spotlight. Excited to share Edmunds has been recognized byBuilt In as one of the Best Places to Work in Los Angeles in 2026! 🎉Edmunds secured its spot based on an evaluation of compensation, benefits, and company-wide culture programs, including new efforts established like our Driver's ED badging program, empowering team members to become “licensed” in five critical focus areas for the business through meaningful learning experiences like formal development sessions, networking opportunities, and practical on-the-job training.From Edmunds chief people officerJamie Epstein: “The strength of Edmunds starts under the hood with our commitment to our people. By cultivating a workplace where togetherness is the standard and every voice is valued, we ensure our team is calibrated to tackle the car shopping industry’s biggest challenges."Check out current open roles at Edmunds in the link in comments below.

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