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Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
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- Online Audio and Video Media
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- 51-200 employees
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525,468 followers
Call it an untraditional apology tour.In the days leading up to Black Friday, brands like Tower 28, JVN Hair and Material Kitchen have taken to social media to ask followers for forgiveness and to say “sorry.” The catch: They’re apologizing for their products being too good.https://lnkd.in/ee8kQSPp
525,468 followers
CMOs are closing out another year defined by churn and shifting ground. With the pace finally easing, they’re taking a moment to assess the pressures, priorities and swings that will set the tone for the year to come.Below is how their outlook stacks up, laid out in clear, graphic detail.https://lnkd.in/ebc9G-4N
525,468 followers
The moment has arrived, a year in the making.Omnicom has finally closed its $13.25 billion all-stock acquisition ofInterpublic Group (IPG), creating the world’s largest agency holding company with revenue of $26 billion and total billings just shy of $75 billion.https://lnkd.in/eWrX4Q_9
525,468 followers
According to the Association of National Marketers, buyers still incur $26.8 billion in wasteful spending in their programmatic media buying alone. This waste has an even larger impact on small and mid-sized advertisers, i.e., local advertisers, who have tighter budgets and fewer resources. Partner insights fromBlockboard.https://lnkd.in/ePKdhKnc
525,468 followers
Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.https://lnkd.in/ePW5zqGxIn this piece byJulia Waldow, we speak toAaron Luo ofCARAA,Brad Jashinsky ofGartner,Ragini Bhalla ofCreditsafe,Fanny Quehe ofPetite Plume, andBill Schneider ofCommerceIQ.
525,468 followers
This week,Reach plc, the publisher of national U.K. titlesDaily Mirror,Daily Express andDaily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history.https://lnkd.in/eSvSKZfWIn this piece byJessica Davies, we speak toPiers North.
525,468 followers
Digiday parsed through the numbers to help pinpoint how AI search is shaping up this holiday season. Here’s what you need to know:https://lnkd.in/ejE6QGDsIn this piece byKimeko McCoy, we speak toAmos Ductan ofRazorfish,Brandy Alexander ofTandemite,Peter Wilmot ofShopsense AI, andJen Cornwell ofTinuiti.
525,468 followers
More publishers have joined the Really Simple Licensing (RSL) Collective AI licensing framework, designed to standardize how publishers tell AI systems what content they can use, and how they must pay.The Arena Group,BuzzFeed,USA TODAY Co., Inc. andVox Media have joined the growing list of publishers supporting the framework, Digiday has learned.The RSL Collective now has over 50 partners, co-founderDoug Leeds told Digiday.People Inc.,Ziff Davis,Yahoo,Reddit, Inc.,Medium andQuora had already joined the RSL Collective when it launched in September. The partnerships are non-exclusive.https://lnkd.in/eFj7U72qIn this piece bySara Guaglione, we also speak toLark-Marie Anton, andEric Aledort.
525,468 followers
In the days since Congress passed these proposed changes, companies that sell THC-infused products have reacted in various ways. Some executives at these companies have expressed outrage over the crackdown, saying that their products will disappear overnight should the Farm Bill rollbacks go through. Others, however, find this year-long window as an opportunity to work with lawmakers to help regulate these products in a way that they believe will benefit the industry overall.https://lnkd.in/ewcE_vnhIn this piece byGabriela Barkho, we speak toXander Shepherd ofArtet,Jaime Alefosio ofHey Mary Jane,Peter Barsoom of1906, andKam Talebi ofGigli.
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