Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.

Website

http://www.appier.com

External link for Appier

Industry

IT Services and IT Consulting

Company size

501-1,000 employees

Headquarters

Taipei, Taiwan

Type

Public Company

Founded

2012

Specialties

Artificial Intelligence & Data Mining, Business & Marketing Intelligence, Marketing & Advertising, CrossX - User Acquisition Platform, AIQUA - Proactive User Engagement Platform, AiDeal - Intelligent Conversion Booster, BotBonnie - Conversational Marketing Solutions, AIXON - Intelligent Data Augmentation Platform, AIRIS - AI-powered Customer Data Platform, and AIXPERT - Campaign Automation Platform

• Yinglan Tan

  Founding Managing Partner at Insignia Ventures Partners (we build GREAT companies!)

• Mike Palmer

  Multilingual Product Manager with Expertise in CX/UX, AI/ML, and Digital Marketing, Bridging Technology and People 多語言產品經理，擅長CX/UX、AI/ML及數位行銷

• Rex Chung

• Djilali Zitouni

  Regional Director of Partnerships at Appier

• Appier

  76,805 followers

  3d Edited

  • Report this post

  ✈️ Join our exclusive webinar to see how 10xTravel achieve 166% revenue growth by optimizing user engagement and retention:https://lnkd.in/gsuYi2yrSpeakers:🎙 Bryce Conway – Founder & CEO, 10xTravel🎙 Adam Lorts – Client Director, AppierWho should attend:🔹Travel & hospitality marketers🔹Marketers looking to scale with AI-driven analytics🔹Growth strategists & digital advertisers Key Takeaways:✅ How data-driven strategies fuel growth & customer loyalty✅ Actionable insights to scale your travel business✅ Real-world success story from 10xTravel🔗 Save your spot now!

  5

  Like Comment Share
• Appier

  76,805 followers

  5d

  • Report this post

  🔹 🚀 Quick Recap: Appier at AGS NYC! 🍎✨At AGS NYC, our Head of Strategic Accounts,Fiona Lin Ferrier, joined an insightful panel withBolong Li(VP of Global Growth,Audible) andYi Gong(VP of Growth,Tilting Point) to dive into UA, AI, and creative innovation, and how brands can stay ahead in this fast-evolving space.🔥 Key takeaways from the discussion:1️⃣ AI is reshaping UA. More “top-performing ads” are now AI-generated.2️⃣ Playable ads = better users. Higher LTV, higher ROAS—interactive formats are driving serious growth.3️⃣ How to best embrace AI. Start with the problem you want to solve, work backward, and adopt the right tools to make the biggest impact.Also in NYC for the event wereTroy Nicolaou 🔜 AGS NYC(Senior Sales Manager) &Wendy Wu (Associate Event Marketing Manager). It was great meeting so many of you—let’s keep the conversation going! Drop us a DM anytime. 🚀🔍 Want to see more? Check out our video where we share key insights on how AI and creative strategies can supercharge your app growth. Get your AI and creatives ready and let’s grow! ⬇️#AGSNYC#AppGrowth#AIforUA#PlayableAds#CreativeOptimization#Networking

  …more

  85

  Like Comment Share
• Appier

  76,805 followers

  5d

  • Report this post

  🇹🇭 We are excited to be part ofMARTECH EXPO 2025, taking place on 26 March in Bangkok, Thailand. 🇹🇭 This is a fantastic opportunity to explore the power of marketing technology and how it can revolutionize the way businesses connect with customers, analyze data, and optimize marketing efforts.Appier is excited to share how the personalization platform leverages AI to create 1:1 customer engagement strategies across all marketing channels at the event. With this chance, Appier can help you unlock your data's full potential for clean, real-time customer insights, empowering digital marketers to engage with precision through the most effective channels. 🙌 🤗 We are ready to greet you at BOOTH E51. Feel free to stop by to hear the most recent AI-powered marketing technologies to support your business success! 🚀 If you want to book your free consultation, please reserve your time in advance!👉 Book a free consultation :https://bit.ly/43j6IIT Looking forward to seeing you all on 26 March at the BITEC BURI!#martechexpo,#appier,#cdp,#aiqua,#airis,#botbonnie,#thailand,#martech

  21 2 Comments

  Like Comment Share
• Appier

  76,805 followers

  1w Edited

  • Report this post

  “Which is more challenging: communicating with a toddler or negotiating in a business meeting?””How has your scientific training helped shape your entrepreneurial journey?“To celebrateInternational Women's Day 2025, we invited Dr.Wan-Ling Winnie Lee COO & co-founder of Appier, to take on the Quickfire Challenge and share insights from her incredible journey—from scientist to entrepreneur to mother—encouraging more women to pursue their dreams without limits.Over the past two decades, the representation of women in tech has grown from 9% to 35%. At Appier, the proportion of female employees exceeds the industry average, with 46% of positions held by women, including nearly one-third of R&D roles. This progress has been driven by the collective efforts of global organizations and companies. As a native AI company, Appier has been committed to equity and inclusion since day one. We continue to create opportunities for professionals from all backgrounds, driving innovation in AI with diverse perspectives and ideas.💜 At Appier, we believe that in tech and innovation, everyone has the power to make an impact—regardless of gender.#IWD2025#InternationalWomensDay#AccelerateAction#Diversity#WomenInTech

  …more

  147 2 Comments

  Like Comment Share
• Appier

  76,805 followers

  1w

  • Report this post

  🔍 消費行為不再侷限於單一通路，品牌如何打造無縫的全通路體驗？ 🚀隨著顧客旅程日益複雜，AI 正成為行銷人員提升互動精準度、優化體驗的關鍵。如何運用 AI 打造智慧化顧客旅程，實現更自然、更個人化的溝通，進而提升轉換成效？✨💡 AI 不僅能自動化溝通、生成個人化內容，還能收集第一方數據、學習品牌語調，讓顧客互動更具溫度、更貼近需求。🔮🚀在《數位時代》數位關鍵字第 176 集中，數位時代創新長Liang Cheng Huang 邀請 Appier 資深業務經理Ron Chiang 及 產品總監Jeffrey Liu，深入探討 AI 如何重塑品牌行銷，提升精準互動與轉換率。🎯 精彩重點搶先看：✅ 互動創造數據：透過心理測驗、簽到活動等方式，活化新舊客戶資料✅ 鎖定轉化策略：AI 分析產業決策週期，找出猶豫點並提供最佳轉化策略✅ 全通路數據整合：串聯線上與線下數據，建立完整的顧客旅程✅ 智慧溝通管理：AI 優化溝通時間、頻率與個人化內容，提高互動率✅ 人機協作新趨勢：AI 自動處理例行行銷，讓行銷人員專注創意與策略✅ 24/7 全天候服務：品牌轉型為全時在線，AI 補足非營業時間的服務需求📌 完整訪談內容歡迎點擊下方連結，讓我們一起探索 AI 如何顛覆品牌行銷格局！💬#AI行銷#智慧顧客旅程#數據驅動#品牌轉型#生成式AI

  數位關鍵字176.AI 讓顧客愛上你！全通路行銷與精準互動的智慧革命

  podcasts.apple.com

  20 1 Comment

  Like Comment Share
• Appier

  76,805 followers

  2w

  • Report this post

  🚀 Unlock the Future of Travel Marketing with AI:https://bit.ly/3EPfjc6Join our exclusive webinar to discover how 10xTravel transformed its business using AI-driven customer journey insights! Speakers:🎙 Bryce Conway – Founder & CEO, 10xTravel🎙 Adam Lorts – Client Director, AppierWho should attend:🔹Digital Marketers🔹Customer Experience Leaders🔹Analytics Professionals🔹Product ManagersKey Takeaways:✅ How data-driven strategies fuel growth & customer loyalty✅ Actionable insights to scale your travel business✅ Real-world success story from 10xTravel🔗 Save your spot now – Limited seats available!

  This content isn’t available here

  Access this content and more in the LinkedIn app

  Download the app

  11

  Like Comment Share
• Appier

  76,805 followers

  2w

  • Report this post

  Bob Hollanders, Head of Sales & Account Management US/EMEA at Appier, joinsPocketGamer.biz to share how Appier’s AI-powered Ad Cloud is helping brands achieve smarter, more efficient growth.🔹  Want to discover what’s next in AI-powered advertising?Appier is heading to#AGS NYC 2025 on March 6th! Next week,Fiona Lin Ferrier, Head of Strategic Accounts at Appier, will share insights on the latest user acquisition growth momentum in 2025, highlighting some of the fastest-growing trends, key strategies, and best practices that Appier, as a leading player, has observed in this highly competitive market.👉 Curious about harnessing AI-powered growth or connecting at 𝗔𝗚𝗦 𝗡𝗬𝗖 𝟮𝟬𝟮𝟱?👉 Get in touch:https://lnkd.in/esFS-vjP#AI#Marketing#UserAcquisition#AdCloud#Appier#Advertising#Growth#𝗔𝗚𝗦𝗡𝗬𝗖

  …more

  50

  Like Comment Share
• Appier

  76,805 followers

  2w

  • Report this post

  🚀 Unlock the Future of Travel Marketing with AI:https://bit.ly/3EPfjc6Join our exclusive webinar to discover how 10xTravel transformed its business using AI-driven customer journey insights! Speakers:🎙 Bryce Conway – Founder & CEO, 10xTravel🎙 Adam Lorts – Client Director, AppierWho should attend:🔹Travel & hospitality marketers🔹Marketers looking to scale with AI-driven analytics🔹Growth strategists & digital advertisers Key Takeaways:✅ How data-driven strategies fuel growth & customer loyalty✅ Actionable insights to scale your travel business✅ Real-world success story from 10xTravel🔗 Save your spot now – Limited seats available!

  24

  Like Comment Share
• Appier

  76,805 followers

  3w

  • Report this post

  🎯 Maximize Holiday Sales with AI-Powered Strategies 🎯The holiday season is a golden opportunity for e-commerce, but success requires more than just discounts. Understanding consumer behavior is the key to standing out in a crowded market.💡 Magic Tu, SVP of Appier Global Sales, shares 3 essential questions to craft a winning holiday sales strategy:✔ Why should consumers purchase from me?✔ Why are consumers not purchasing?✔ How can I encourage repurchases?🛍️ Magic also highlights four key phases of the holiday sales cycle:📌 Pre-holiday phase – Remove purchase barriers & attract new customers📌 Warm-up phase – Build anticipation with exclusive deals📌 Sales peak phase – Maximize conversions with strong incentives📌 Repurchase phase – Strengthen loyalty & drive repeat purchasesMany brands still face challenges with fragmented data across websites, apps, instant messaging tools, and CRM systems. To achieve a 360-degree consumer view, AI must connect these data points, optimize every consumer touchpoint, and create a consistent data ecosystem. 🚀AI-driven insights help brands optimize every touchpoint—from the first ad to checkout—turning holiday shoppers into loyal customers. Ready to unlock smarter holiday sales?📖 Learn more through the following link.#Ecommerce#HolidayMarketing#AI#CustomerEngagement#SalesGrowth

  Unlocking holiday sales: Maximizing e-commerce strategies for consumer demand & business growth

  appier.com

  10

  Like Comment Share
• Appier

  76,805 followers

  3w

  • Report this post

  🎮 AI x Casual Gaming 用戶獲取 | Gamesforum Barcelona在 Gamesforum Barcelona，我們的資深副總Magic Tu 分享了 AI 如何改變用戶獲取策略：✅ 智能受眾定位 – AI 能最佳化受眾定位、廣告素材格式和出價策略，最大化 ROAS。✅ 規模化生成可玩式廣告 – AI 驅動的大型語言模型（LLM）可在幾分鐘內生成高品質的可玩式廣告，縮短製作時間並優化成本效益。✅ 優化變現策略 – AI 驅動的行銷組合模型（Marketing mix modeling，MMM）能平衡 IAP 和 IAA 的分配，提升整體營收與用戶留存。觀看影片，看看 AI 如何驅動！🚀#AI#CasualGaming

  …more

  Like Comment Share