Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.  Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.  From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

Website

http://www.adage.com

External link for Ad Age

Industry

Book and Periodical Publishing

Company size

51-200 employees

Headquarters

New York, NY

Type

Privately Held

Specialties

advertising, marketing, news, digital, and media

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• Jessica Wohl

  Senior Editor at Ad Age

• Brett Alter

• Brent Rupp

• Katy Chapel

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  If you’re a pet parent, you might wanna grab some tissues. 🥹🐶The Farmer's Dog is using Thanksgiving to spotlight a new campaign centered on the long bonds we form with our pets. The work, made in-house, leans into real customers’ memories and the emotional terrain of dog ownership, all guided by a warm creative touch.The Thanksgiving push syncs with the return of Freida the Dachshund balloon in theMacy's Thanksgiving Day Parade. The inflatable icon returned after a decade away, presented as a nod to senior dogs and the ongoing role they play in families’ lives. The balloon’s refreshed styling underscores the campaign’s emphasis on honoring older pets and maintaining their health through attentive care.📲 Read about the full campaign:https://lnkd.in/gNB9y8fQ

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  Google continues its holiday push with two more spots breaking on Thanksgiving Day, showing how its search and AI features can help people out of seasonal predicaments.The first film, “Mr. Fuzzy’s Big Adventure," follows a frantic couple who discover their daughter’s beloved stuffed lamb has been left on an airplane. A second spot, “Big Night Out?”, hands the spotlight to Santa himself, who’s apparently grown weary of his traditional uniform.Both spots were made in-house by Google Creative Lab.📲 Read more on the playful holiday commercials and watch both spots:https://lnkd.in/gPvczq8G

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  Apple embraces woodland whimsy in its 2025 holiday ad, as forest puppets steal the show in a mini-musical fromTBWA\Media Arts Lab. 🎶The short film, “A Critter Carol,” directed by Mark Molloy, centers on a group of woodland puppets who stumble upon an iPhone 17 Pro dropped by a hiker in a snowy forest. The critters soon use the phone to record their own exuberant music video. In the age of AI, Apple has been vocal about centering human creativity in its work.📲 Read about the full campaign:https://lnkd.in/g4UtRMwp

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  💡Just Born, Inc.,Kenvue andMANSCAPED are among the marketers making agency moves. Ad Age lists 7️⃣ agency reviews to know about right now.

  7 agency reviews to know about ebx.sh

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  Meltwater’s new Digital 2026: Global Overview Report can help customer-centric brands create winning social strategies by focusing on their digital behavior.#ad Read more from our Publishing Partner,Meltwater.https://lnkd.in/g8AVPDwr

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  Breaking News:Omnicom Group has just completed its acquisition ofInterpublic Group (IPG), vaulting to the top spot among agency companies.Ad Age'sBradley Johnson takes a look at the new Omnicom, including what it paid to acquire IPG, how it stacks up against competitors, expected job cuts and more:https://lnkd.in/gUzKQfSg

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  On Tuesday,The Campbell's Company’s issued a statement denouncing the purported remarks and stated that Bally was on leave while the matter was being investigated. On Wednesday, Campbell’s announced Bally is “no longer employed by the company,” stating that “after a review, we believe the voice on the recording is in fact Martin Bally.”“This behavior does not reflect our values and the culture of our company, and we will not tolerate that kind of language under any circumstances,” the company stated.

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  A secretly recorded Campbell’s Co. executive trashing the company’s products has created a boiling brand crisis that shows how quickly an off-script remark can escalate into a reputational threat.Campbell’s can manage the fallout with decisive moves at the right moments, experts said. But parts of the debate—such as the association with “bioengineered food” may cling to its reputation—and have larger implications for the food industry.Campbell's earns praise for moving quickly—but the next steps matter most. Read the full story fromJon Springer to see how experts weighed in on the crisis:https://lnkd.in/grqbFxww

  Campbell’s reels after exec’s food for ‘poor people’ rant goes viral—experts weigh in on crisis adage.com

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  In today’s creative news:🩺Medical Aid for Palestinians (MAP) remembers healthcare workers killed in Gaza🚘 Brad Pitt becomes the face of Mercedes’ AMG GT 4-Door Coupe💜 A women’s magazine makes a permanent product change to address domestic violence

  9 creative campaigns to know about today ebx.sh

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  While almost every other independent ad agency and holding company has promoted new AI-branded platforms,VaynerMedia has been noticeably quiet on that front.On the latest edition of the Marketer’s Brief podcast moderated byGarett Sloane,VaynerX CMOAvery Akkineni explains the strategy and why the agency is still all about social.🎧 Listen to the full episode:https://lnkd.in/g9mRqxb9

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  AI is changing how people discover brands. The right advertising solutions partner can help brands prepare for what comes next.#ad Read more from our Publishing Partner,T-Mobile Advertising Solutions.https://lnkd.in/gNy3zZDx

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