Vision & Strategies
The creation of a society in which anyone can make their dreams a reality,
by enhancing the power to connect.
KDDI VISION 2030
The KDDI Group values and cares about the material and emotional well-being of all its employees,
and delivers a thrilling customer experience by always going further than expected with the ultimate goal of achieving a truly connected society.
The thoughts behind each brand are expressed through videos, slogans, and statements.
Our company vision describes our corporate image to make that brand message a reality.
KDDI aims to be "A company that inspires passionate challenges", and we will focus on three key challenges.
KDDI VISION 2030 is an approachable message that integrates the elements of sustainable management (Corporate Philosophy and KDDI Sustainable Action) into the KDDI Group's social significance toward 2030.
KDDI has developed a mid-term management strategy (FY2022-2025) aimed at achieving "KDDI VISION 2030." Taking into account the company circumstances and environmental developments, we amended the plan in May 2024 to increase our efforts toward sustainable growth.
The "contribution to the development of an enriched communication society"
as set forth in the Corporate Philosophy indeed deals in sustainability.
By improving social and environmental values in addition to economic value,
we will create a cycle that achieves sustainable growth in both the company and society.
01Promotion of innovation centered on telecommunications
02Realization of a safe, secure, and prosperous society
03Carbon neutral
04Strengthening the group management base through progressing governance
05Human Resources First
06Advancing stakeholder engagement
We will aim for further business growth with 5G communications, data-driven and generative AI as our core business strategy.
KDDI promotes the improvement of the management base that supports business strategies.
Our Corporate Credo
Our Credo is "Elevate Our Minds"
and is supported by "Asking ourselves
if our motives are righteous or selfish".
The KDDI Group Philosophy represents the employees' way of thinking, values, and the code of conduct.
This philosophy includes our ideals and the thoughts to be respected in KDDI as a primary telecommunications carrier.
The KDDI Group Philosophy is not only the basic attitude that KDDI employees should take, but it is also the foundation of our CSR.
Through the practice of this philosophy, we aim to be a company trusted and cherished by all stakeholders.
Chapter 1: Vision
Chapter 2: Management Principles
Chapter 3: Professional Mindset
We set specific goals with a pure and aspirational mind. Once our targets are set, we will drive ourselves to keep going with a strong commitment until we achieve success. Then we will share the fruits of our accomplishments.
Chapter 4: Way Forward
Chapter 5: Elevate Our Minds
KDDI formulated the KDDI Code of Business Conduct in 2003 as specific guidelines for understanding and practicing the corporate principles and the KDDI Group Philosophy.
All KDDI officers and employees abide by this Code of Business Conduct to maintain high ethics in the course of their everyday duties.
In April 2016, this Code of Business Conduct was revised for the purpose of responding to new establishments, amendments, and abolishments of laws and regulations, as well as changes in social conditions, and promoting group management. The codes of conduct of individual group companies are also established and revised as needed considering the their business characteristics, but still in reference to the KDDI Code of Business Conduct.
