Our exclusive membership program was created for legal professionals like you. This membership is designed to connect you with resources and benefits to help you achieve your professional and practice-growth goals. Connect with clients and colleagues by sharing knowledge and learning, take advantage of savings on various products and services, and unleash yourfull potential.

TheJustia Lawyer Directory has over a million visitors each month and allows any licensed attorney to have a free, full-featured, professional profile. Inclusion in the Justia Lawyer Directory helps lawyers get noticed in local markets by individuals and businesses looking to hire an attorney. Lawyers can also purchase premium placements for additional benefits, such as priority placement on listings pages, removal of competitor ads on their profile, and accessto analytics.

For law firms,search engine optimization (SEO) is critical to the firm's ability to attract new clients online. An effective SEO strategy requires careful attention to all aspects of your online presence, including website design, back-end architecture, high-quality legal content, and distribution in local directories and social media. SEO is more than simply putting the right words in the right places. SEO for law firms in particular involves not only optimizing the content on the page, but also website structure, cross-linking to create focused authority pages, server-side architecture, attention to mobile speed, and a comprehensive understanding of how all these components—and others—work together. At Justia, we understand that SEO best practices evolve rapidly, and our team works diligently to stay abreast of these changes and implement them seamlessly so our clients don't have to worryabout them.

Alaw firm website is one of the most important components of an effective legal marketing strategy. Justia develops responsive law firm websites that are not only beautiful and modern on every device but optimized for both search engines and human visitors. We continually work to stay at the forefront of technology, offering a WordPress-based content management system packed with powerful AI tools that we developed specifically for law firms and tailored to their unique needs. Each site is secured with HTTPS and built for optimum mobile performance and Google organic rankings. The platform also produces fast-loading static web pages to help firms stayahead online.

Publishing alaw blog is an important component of a law firm's online marketing strategy. A law blog is an online journal where attorneys can share their analysis of new cases or legal news and establish themselves as knowledgeable in one or more practice areas. In fact, law blogs improve recognition of lawyers who publish them in much the same way that conducting interviews on the news or being quoted in magazine or newspaper articles does. Justia provides resources for our clients to help them maximize their blogs as amarketing tool.

Most law firms can benefit from purchasing advertising on search engines, as a way to supplement their organic traffic. At Justia, our marketing specialists have extensive experience advising on the setup, consulting, and management of paid advertising campaigns. Search Engine Marketing (SEM) and Pay Per Click (PPC) campaigns can be powerful tools, which is why we develop strategic paid advertising plans to help our clients optimize their Cost Per Click (CPC). Justia is aGoogle Partner with specializations in Search and Mobile Advertising. Google offers the Google Partner badge to recognize companies that meet additional certification andperformance requirements.

As consumers are increasingly relying on their phones to locate and evaluate goods and services,local search is more important than ever. At Justia, we help our clients maximize their use of local marketing, by helping to set up Google Business Profile (formerly Google My Business) and Facebook pages, optimizing content for local searches, ensuring NAP consistency across the internet, and placing office locations on Apple and Google Maps. Although organic search remains important, a focus on local marketing allows law firms and small businesses to reach consumers who are looking for the specific servicesthey offer.

Lawyers too often neglect social media as part of a comprehensive marketing strategy.Social networks such as Facebook, Twitter, and LinkedIn can help law firms maintain relationships with current, past, and prospective clients, as well as to disseminate important information or analysis. In conjunction with an effective blogging strategy, social media and remarketing can substantially increase the reach of a law firm’smarketing campaign.

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