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How to submit a website to Google

Did you know you can actively submit your website to Google to make it easier to find? Search engines give website owners the opportunity to submit their URLs for inclusion in their search index. In this guide, we’ll show you how to successfully submit your site to Google and…

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How do Google algorithm updates affect website rankings and SEO performance?

The search engine giant Google determines what can be found on the internet and thus decides the success or failure of a web project. If you want to appear at the top of the results lists, you have to adhere to Google’s guidelines – and these are regularly changed by algorithm…

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What is the importance of URLs for SEO?

URLs play a crucial role in how your content ranks in search results. Learn how to create SEO-optimized URLs that Google can easily recognize, crawl correctly, and rank well. With the right tips and best practices, you’ll improve your content’s visibility, drive more organic…

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What is a crawler? How data spiders optimize the internet

Web crawlers roam through the internet like digital spiders, searching for web content, collecting data, and storing it in databases. And web crawlers are indispensable online. But how do they work, and what types of crawlers are there? We answer these questions—and also reveal…

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What is RankBrain? The Evolution of the Google Algorithm

What is RankBrain? Since 2016, Google has used the self-learning AI system to interpret search queries more accurately and efficiently. RankBrain helps the search engine better understand user intent—even with unfamiliar or ambiguous keywords. In this article, we explain how…

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What is black hat SEO?

Launch your website today and be number 1 in Google rankings tomorrow? That is what every website owner dreams of. However, achieving this goal is not so easy, because SEO is an effective and sustainable marketing method, but also one where results tend to take time. With…

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What are worthwhile Keyword Planner alternatives?

Since the end of 2016, Google’s Keyword Planner has been limited in its use. Instead of exact values for the search volume of checked keywords, users of the free version now only receive approximate range values, which are particularly uninformative for keywords with low search…

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How does local SEO work?

Even if you focus on in-store sales rather than selling online, online marketing is still essential. Many people use the internet to find nearby places to shop. If your business isn’t showing up prominently in local search results, you could be missing out on potential customers.…

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What is search engine optimization? SEO for beginners

Google helps users to find exactly what they are looking for online. Every website owner should optimize their site in order to be placed as high up as possible in the search results. SEO is beneficial to the reader and customer as well as the search engine itself. Optimizing is…

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How to delete a Google Account step by step

In addition to Google’s search engine, services like Gmail, Google Maps, and the Google Chrome browser are standard applications for many users. To access these services and their full functionality, an active Google account is required. But how can you delete a Google Account if…

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