Streaming TV
Technology designed for the future of streaming TV
Technology designed for the future of streaming TV
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The streaming TV opportunity
The rapid rise of live-streamed events and ad-supported streaming has created an unparalleled opportunity to reach new audiences through streaming TV. By enhancing the immersive TV experience with the power of programmatic, Index Exchange delivers improved quality, reach, and revenue to drive higher ROI for you.
66%
Of consumers choose streaming as their default TV source1
71%
Of streaming TV viewing time is spent on ad-supported apps1
14%
Growth in streaming TV ad spend projected for 20252
Realize the true value of streaming TV
Embrace the future of streaming TV with our advanced technology. From powering seamless live events to targeted ad podding, we handle the technical complexities so you can focus on what truly matters—delivering an exceptional viewer experience and maximizing performance.
Realize the true value of streaming TV
Embrace the future of streaming TV with our advanced technology. From powering seamless live events to targeted ad podding, we handle the technical complexities so you can focus on what truly matters—delivering an exceptional viewer experience and maximizing performance.
Quality
We partner with the world’s topmedia owners,marketers, andDSPs to connect you with a diverse spectrum of premium inventory and demand. We review all inventory and ad creatives so you can trust that you’re transacting in an environment that enhances your brand.
Technology
Continuing our legacy of pioneering programmatic solutions, we redesigned our unified platform from the ground up to handle the nuanced complexities of streaming TV. By building dynamic ad podding capabilities, setting new industry standards in OpenRTB 2.6, and more, we’re committed to advancing our technology to address the evolving needs of streaming publishers and buyers.
Innovation
Live events are the next frontier in programmatic streaming, and we’re leading the charge in fully harnessing their potential. We’re collaborating with the IAB Tech Lab and industry partners to innovate standardized solutions for signaling, traffic management, and infrastructure scalability—ensuring programmatic thrives in live environments.
Index Explains: Streaming TV
While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV.
Watch now“Index Exchange is a leader in programmatic tech with a proven track record. We chose to work with Index in CTV and streaming environments with the expectation they will create innovative capabilities that will drive improved yield and efficiency. Their agnostic approach and willingness to integrate across the ecosystem without bias further develops a fully transparent and fair marketplace.”
Tyler DeNicola
VP, Programmatic Revenue and Partnerships, A+E Networks
Omnichannel inventory packages
Meet your campaign goals with our off-the-shelf and customizable inventory packages designed for your marketing KPIs or seasonal campaigns.
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Reach new audiences and drive higher ROI with streaming TV.
Learn more about streaming TV
All ArticlesStreaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
Read moreAnticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
Read moreProgrammatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
Read more1 Magna, US Video Update, October 2024
2 IAB, 2025 Outlook Study, 2025