Professional Development and Education Center

Mission

IAB Professional Development and Education Center advances the digital marketing and media industries through professional development and educational programming while fostering an inclusive work environment.

Now more than ever, it is crucial to prepare your organization’s talent for the rapidly changing digital media ecosystem and the modern workplace. The IAB Professional Development and Education Center recognizes that to keep our industry thriving, we must support all the talent that drives us forward, from entry-level employees up through the C-Suite.

Our professional development and educational programs are created for the industry, by the industry, in collaboration with the other Centers of Excellence and the industry experts engaged in their councils, committees, and working groups. The key issues raised reflect the current needs of our industry, and our Center deploys an agile learning model to create programming that keeps you In the Know, In the Now.

Please see ourLearning Shop for IAB’s full course catalogue.

Why Learn With IAB

Training Courses - In-depth courses designed to deepen you and your team's knowledge of digital media.
Certifications - Certification exams that demonstrate you and your team perform against the highest industry standards. Prep courese available via the IAB for select certifications.
Group Trainings - Customized group trainings designed to meet your team's unique education needs or train your clients and partners.
Resources - Best practices for professional development and strategies to enhance your career potential.

Why Learn with IAB

26,000+ professionals at 5,000 companies have participated in IAB professional development programs since 2012

We train media professionals and certify their knowledge for employers and business partners.

eLearning: IAB offers self-paced online learning from our Digital 360 and Industry Knowledge suites.

Each online learning course includes built in knowledge checks throughout the course to improve learner comprehension
Courses can be purchased online through the IAB Shop or reach out to your IAB Member Representative
Once purchased, courses are accessed through IAB.com with your IAB Account login

Instructor Led Trainings & Workshops: Let one of our subject matter experts lead a training for your group

Allows for direct Q&A engagement with the facilitator to dive deeper into training content
Flexible learning environment allows for in-person, virtual, and hybrid learning
IAB regularly hosts public trainings & workshops with individual tickets available –see upcoming events
Private trainings & workshops can be scheduled for your group – reach out to your IAB Member Representative orsubmit a request

Licensing: For large scale learning needs, IAB offers licensing of our online learning content to be deployed in your organizations Learning Management System (LMS)

Allows for custom integration with you organizations other learning materials

Featured Training Courses

Upcoming Events

See all events

March 25 & April 8, 1-3 PM ET

Professional Development

Two-Part Generative AI Workshop — Practical Applications, Policies & Practices

Workshop - Online

Stay Ahead in the AI Revolution with IAB’s Exclusive AI Workshops

The AI-driven future of digital marketing and advertising is here—are you ready to harness its potential? Join IAB for a two-part virtual workshop designed for...

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Group Trainings

IAB offers customized corporate group trainings designed to meet your team’s unique education needs or train your clients and partners.

	The ACADEMY of DIGITAL MEDIA, the training division of Laredo Group, has been providing the industry’s most respected and effective digital media training for over 25 years; upskilling reps and helping them pass the IAB exams across the globe. Digital ad sales have never been more challenging than in today’s constantly morphing ad ecosystem, with new and evolving ad programs, products, standards and best practices. As a long-time partner of the IAB (Leslie Laredo, founder and principal, was a founding IAB board member) the ACADEMY provides soft-skill and digital media training for sales reps, publishers, agencies, ad tech providers and marketers, including the DMSC exam prep training. The ACADEMY also offers its proprietary QUEST training to successfully transition reps and organizations from transactional to consultative sales approaches, and to hone the critical soft skills needed to respond to today’s competitive and complex selling environment and marketplace realities.	Visit Website
	Burst Trainings is a world-class communications training company, with expert coaches who are committed to delivering a highly interactive virtual or in-person training experience, no matter the size or location of your company. With over 26,000 people trained to date, our coaches have decades of communications experience. We empower your team to connect, communicate, and collaborate at the highest levels.	Visit Website
	Core 6 Management Advisors is passionately dedicated to helping CXOs and Heads of Sales create top-performing and lasting revenue performance. Through proprietary tools and approaches developed and defined by many successes and failures, Core 6 has learned how to best help B2B companies grow revenue through specific and accountable sales training, sales management development, and performance management activation. The goal of C6MA is not only to raise seller and sales manager skill level through engaging and challenging learning sessions, it is to teach revenue producers how to think and apply what is learned. To ensure everlasting learning and successful applications, C6MA focuses its training methods beyond the what and to also include the why.	Visit Website
	Prohaska is an award-winning digital consultancy and a pioneer in programmatic media, working directly with Brands, Agencies, Publishers, Tech, Investors, Trade Groups, and government organizations. Team Prohaska has helped more than 550 global clients deepen their digital expertise, including successfully training more than 2,300 buyers, sellers, and tech leaders on the finer points of programmatic buying and selling, data and identity, and measurement and attribution. All Prohaska training programs are led by instructors with extensive, hands-on industry experience and are created specifically to serve the unique needs of the audience at hand. Described by their clients as “Connectors, Disruptors, and Data Leaders,” their unique niche within the industry enables Prohaska to ground theory in reality, making complex subjects easily understandable, applicable, and valuable for students at all levels of professional experience.	Visit Website
	Are you in need of simplification and clarity from marketing technology and services? Tech Recipes simplifies complexity and packages best-in-class marketing strategy, operations and activation to remove the burden of evaluations, negotiations, and implementation. With a focus on Identity & Data Management to fuel activation, we modernize marketing by upgrading traditional business models with automated, agile and ultra-efficient brand and agency infrastructure. This feeds privacy compliant marketing and data execution while solving for staffing, workflow, and billing. Simply put, we aggregate the best offerings, at the best prices and implement automated business models within your organization so you don’t have to.	Visit Website
	The Forem is a career advancement platform designed to propel top talent in Tech into leadership, with a special focus on women & underrepresented talent. Our curriculum teaches employees the skills to raise their visibility & ensure their impact is known, (even now). Founded by Alli Young, x-Google Sales exec & Exec Coach with attendees from Google, Verizon, Adobe, Pin, start ups & agencies.	Visit Website
	U of Digital offers credible, digestible, and applicable digital marketing industry education that empowers individuals and teams to drive better outcomes. Our customized, multi-medium, and evergreen approach focuses on each learner’s needs in a hyper-efficient manner, lifting employee performance and driving business results. Customers include Google, TikTok, Indeed, Quantcast, Criteo, FreeWheel, and more.	Visit Website
	UWG is the longest-standing, full-service, multicultural marketing and advertising agency in the United States. A leader in thought, creativity, and innovation, UWG has carved its legacy in the advertising space for more than fifty years by connecting brands to multicultural audiences beyond the construct of race and ethnicity. UWG is a minority-owned, woman-led strategic partner of the WPP network.	Visit Website
	Wet Cement unlocks fearlessness to accelerate innovation, inclusivity and growth. We transform behaviors and mindsets through full-service programs combining training, 1:1 coaching and consulting. Our proprietary research, content and tools–developed in collaboration with behavioral scientists and faculty from Wharton–empowers teams by focusing on the ‘Fearless Fundamentals:’ Courage, Confidence, Communication, Control and Connections.	Visit Website

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Professional Development and Education Center

Mission

Mission

Why Learn With IAB

Why Learn with IAB

26,000+ professionals at 5,000 companies have participated in IAB professional development programs since 2012

Featured Training Courses

Featured Training Courses

Introduction to Retail Media

Digital Fundamentals

Programmatic 360

Digital Video 360

Driving Business with Data Science

Introduction to Direct Brands

Data 360

Audio 360

Upcoming Events

Upcoming Events

Group Trainings

IAB Certifications & Recertification

IAB Certifications & Recertification

Digital Media Sales Certification

Digital Media Buying and Planning Certification

Digital Ad Operations Certification

Contact Us

Digital Marketing and Media Foundation

Contact Us

Training Partners

Preferred Training Partners