Public Policy

Our Mission

The Interactive Advertising Bureau (IAB) champions our members and elevates the impact of interactive advertising to legislators and policymakers. From our strategic hub in Washington, D.C., we raise the industry’s political visibility and profile as a driving force in the American economy through grassroots advocacy, member fly-ins, research, and public affairs campaigns.

Resources

Key Issues

AI: Enable advertisers to create more personalized experiences that are targeted to the right audience.	Cross Border Data Flows: Clarifying rules that promote the efficient and secure exchange of information.
Competition: Fostering policies and standards designed to further competition in the industry.	Privacy: Responsible data collection and use online provides tremendous benefits to consumers, the economy, and society, ensuring our nation’s competitive position globally.
Consumer Protection:Providing transparency around products and services offered, so consumers are better protected from illegal or harmful activity online as they are in real life.	Taxes:Imposing taxes on digital advertising significantly raises advertising costs for businesses with limited budgets, which would be detrimental to small business growth.
Content Moderation: Detailing moderation policies which provide optimal user experience and maximize advertiser participation.	Trade: Supporting policies that foster trust, commerce, privacy, and the ability to continue to provide services to consumers internationally.