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Segments Overview

Audience Segments

Audience segments help you discover, build, and activate high-intent prospects with AI-powered insights and personalization.

  • Uncover hidden high-value segments with AI that finds patterns humans miss

  • Build precise audiences using data from your CRM, web visitors, and more

  • Use personalized segments across your channels

Segment Selection + Suggestions

Transform audience insights into actionable segments with AI

Generic marketing targets too many of the wrong people. You know your ideal customers exist, but they're buried in disconnected data and impossible to target effectively.

Audience segments help you find who's ready to engage and why. HubSpot AI identifies patterns across  your data sources — saving you time that'd take weeks to discover manually. This way you can focus your efforts on connecting with the right people at the right time.

268,000+ customers in over 135 countries grow their businesses with HubSpot

  1. Discover your high-value audiences.

    Forget manual research and guesswork. HubSpot's segments help you instantly organize, explore, and uncover your most promising audiences.

    Use HubSpot’s AI-powered segment suggestions for recommendations on highest impact groups.
    Segment Suggestions - Web Visitors

  2. Build precise segments with ease.

    Withsegments builder, group visitors based on their interests andwebsite behavior without technical expertise. Deliver tailored content to everyone — even first-time visitors who haven't shared their information. Connect data from all your business tools to create precise audience targeting that drives better results.
    Segments Builder

  3. Activate and personalize across channels.

    Easily deploy your segments and gainunified insights in your personalization performance by audience.

    Use thesegment activation library to seamlessly deploy your segments, and gain unified insights into your personalization performance through segment activation insights.
    Activation Library

Have questions? Give us a call and we'll walk you through it.

+1 888-482-7768

Related Resources

If you’re interested in segmentation tools, these related resources may help.

  • Understanding the AI Segment Suggestions

    Discover how AI-powered recommendations help you uncover high-value audiences and drive better marketing outcomes.

  • Leveraging Web Visitor Segments

    Learn to personalize experiences for anonymous website visitors and convert more leads.

  • Guide to the Segment Activation Library

    Explore how to seamlessly deploy your segments across all your marketing channels for maximum impact.

Frequently Asked Questions

HubSpot lists are now  "segments" to align with modern marketers' needs. Segments offer significantly expanded functionality, including AI-powered audience discovery, advanced logic for building, and seamless activation across external data sources.

Our AI-powered segmentation agent constantly provides recommendations for new segments to target based on your goals, and helps you easily build precise segments by analyzing your CRM, web visitor, and external data.

Yes! With visitor segments, you can create and use segments based on anonymous web visitor data, enriched withBreeze Intelligence, to deliver personalized content even before they become known contacts.

HubSpot’s list segmentation is part of Marketing Hub, and you can get started with it for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features withStarter, Professional, and Enterprise editions of Marketing Hub.

Popular Features in HubSpot

Audience segmentation tools are available in Marketing Hub. Explore additional Marketing Hub feature below.

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