The show’s 18th season, withRosie O’Donnellback at the table and joined by veteranWhoopi Goldberg, actressRosie Perez and Republican analystNicolle Wallace, has seen post-premiere-week viewership drop below last year, back when the need for aBarbara Walters-free makeover became apparent.

Read more ‘The Real’ Beating Meredith Vieira’s Talk Show in Daytime Ratings In Key Demos

It’s not that the numbers are bad.View recently averaged a competitive 2.8 million viewers and a 1.0 rating in women 25-to-54. But its showing in the key demo is pacing downward for the fourth straight season and is 30 percent south of where it was five years ago. It doesn’t help thatThe View‘s advantage over CBS’The Talknow is negligible. Recent weeks have seen the two shows evenly matched in the two key female demos. And whereView once had a 68 percent advantage in viewers overJulie Chenand company, this season that lead isn’t even in the double digits. 

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