Dwayne Johnson Was Made for His Under Armour Partnership
A match made in heaven.
Dwayne Johnson - H 2015
AP ImagesIt may come as a surprise that Dwayne “The Rock” Johnson is not already attached to a sportswear label in some capacity given his lengthy Hollywood resume, his impressive 40 millionInstagram followers andthosebiceps. And triceps. And abs. (You get the idea.)
But on Monday, the WWE champion-turned-actor revealed a brand new deal with Under Armour, officially taking him off the sponsorship market. As part of this new global partnership with the Baltimore-based brand, Johnson will have a hand in the creation of a line of footwear, apparel and accessories for men, women and children. Additionally, theBallers star will support Under Armour’s Connected Fitness initiatives, which aim to bring the best in emerging fitness technology to athletes.
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Johnson will also play a part in the promotion and support of the brand’s philanthropic initiative, the UA Freedom project, which supports members of the military, first responders and public safety officials.
“This deal’s been years in the making,” Johnson wrote onInstagram. “As you can now see it’s a game-changer and never been done in Hollywood. And to me, the most motivating factor of this whole thing is it will always come down to me and all of you ’round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands.”
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The 43-year-old also revealed that his Under Armour threads will make a cameo in his upcoming films, including next year’sBaywatch (also starringZac Efron andPriyanka Chopra) as well asFast and Furious 8.
The first product from the partnership is a “Rock-inspired” duffel bag, which will hit stores and Under Armour’s website within the next few weeks.
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