Box Office Report: ‘Jack the Giant Slayer’ Grosses Tepid $400K in Midnight Runs

Bryan Singer's revisionist take on the classic "Jack and the Beanstalk" fairy tale hopes to pick up the pace as older kids and parents become available.

March 1, 2013 8:53am

Box Office: 'Jack the Giant Slayer' Grosses Tepid $400K in Midnight Runs — Jack The Giant Slayer Jack on Beanstalk - H 2013
Warner Bros.

Big-budget 3D event picJack the Giant Slayergrossed a soft $400,000 from Thursday night and midnight runs as it began its worldwide assault.

From directorBryan Singer,Jack’smidnight grosses came in behind the $500,000 earned by last year’s troubled March tentpoleJohn Carter, which went on to post a weekend debut of roughly $30 million.Jackrolled out at 10p.m. in 2,000 theaters.

The revisionist fairy tale, from New Line and Legendary Pictures and based on the classic storyJack and the Beanstalk, cost nearly $200 million to produce. Warner Bros., New Line’s parent company, is distributing the movie.

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Insiders at Warner Bros. say the film’s midnight earnings are indeed a good result, considering older kids and parents aren’t yet available to seeJack. The release of the PG-13 tentpole was delayed from June 2012 to make it more kid-friendly.

In comparingJackwith other family friendly fantasy-adventures, Warners notes thatPercy Jackson and the Olympians: The Lightning Thiefgrossed $215,000 in midnight runs on its way to a three-day opening of $30.2 million in February 2010.

Still,Jackis facing the prospect of a soft domestic run and will need to do strong business internationally if it is to make back its budget and marketing spend, which amounts to nearly $300 million.

JackstarsNicholas Houltin the title role.

In February, Paramount’s R-ratedHansel & Gretel: Witch Huntersgrossed $500,000 in midnight runs on its way to a weekend debut of $19.6 million.

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