Alex Weprin
Senior Editor
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Alex Weprin is The Hollywood Reporter's Senior Editor: Media and Business, covering finance, corporate strategy and intrigue, sports, advertising, media and the dynamically changing entertainment landscape. Before joining THR, Alex worked as a writer and editor at outlets like Politico, Mediapost and the TV trade magazine Broadcasting & Cable.
More from Alex Weprin
Disney Is Launching Its 2027 Super Bowl Blitz
ESPN will get its first Super Bowl in the channel's 47-year history next year, so the company is going all-out to get ready for its biggest game ever.
- TV News
- By
Where Disney’s Josh D’Amaro Is Placing His Bets
When the new CEO replaces Bob Iger in March, he’ll put his own stamp on the company, rolling the dice on gaming, AI and interactivity.
- Business News
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Talk Is Cheap, Talk Shows Are Not: Daytime TV’s Big Problem
Sky-high production costs and waning audiences are pushing hosts off the dial. Video podcasts may be the final blow to the format.
- Business News
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The NFL Is Skipping Celebrities in Favor of Youth Coaches For Its Super Bowl Ad (Exclusive)
The league is using its annual Super Bowl commercial to spotlight youth coaches, after years of using celebrities and stars in its brand campaigns.
- TV News
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Hollywood Studios’ D.C. Lobbying Blitz: Who’s Spending What in Washington
Big Media (and Big Tech counterparts) are pouring vast resources into securing a seat at the table when it comes to AI policy and IP protection.
- Business News
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Cadillac F1 Will Use Its Super Bowl Ad to Rev Up Apple’s Formula 1 Ambitions (Exclusive)
The new American F1 team will debut its livery during the Big Game, and give the tech giant a shoutout in the process.
- TV News
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‘Heated Rivalry’ Book Sales Boost HarperCollins to Quarterly Revenue Record
"Ice hockey stereotypes are melting away as players pursue each other, and a puck," News Corp. CEO Robert Thomson told Wall Street analysts Thursday.
- Business News
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Super Bowl AI War Set as OpenAI, Anthropic, Gemini and Amazon Alexa+ Face Off
The AI chatbots will all have Super Bowl ads, underscoring the tech's explosive growth, and the seemingly unkillable influence of live TV.
- Digital
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Snoop Meets Tucci in Milan: Behind NBCU’s Creator Blitz at the Winter Olympics
The media giant is betting that high-wattage celebrities, YouTube stars and a plan to turn athletes into social media sensations can drive viewer interest in the actual games themselves.
- Digital
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Super Bowl Ads: Star Talent Fees Down As AI Surges
A survey of CMOs, network execs, media buyers, agents and talent are painting a picture of what to expect between plays during this year’s Big Game — and the economics behind the ads.
- Business News
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Bob Iger, Josh D’Amaro and Dana Walden Talk Succession, Creativity and the Future of Disney in Staff Town Hall
The executives were interviewed by David Muir Wednesday.
- Business News
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NBC Says Mary Carillo Will Co-Host Olympics Opening Ceremony, Stepping In for Savannah Guthrie
Guthrie's 'Today' co-host Craig Melvin will also remain stateside, with Ahmed Fareed stepping in to host the late night hours in his place while the investigation continues into Guthrie's missing mother, Nancy.
- TV News
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