What's New:
“Hawai‘i Stays With You” Campaign Debuts at Los Angeles Rams Home Game Presented by Hawai‘i Tourism Authority
Hawaiʻi Convention Center Rooftop Repair Project
Learn more about the progress of the rooftop repair and enhancement projects.
Draft 2026 Destination Management Action Plans
Review and provide input to the draft Destination Management Action Plans 2026-2028.
Ma‘ema‘e Toolkit
Essential information and guidance for the visitor industry and businesses to understand how to accurately represent Hawai‘i and Hawaiian culture.
Qurator
Register your business or organization to apply for Qurator certification, our official mark of excellence for Hawai‘i-based and operating businesses.
Research
News
Maʻemaʻe Toolkit
To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.
Digital Asset Library
Register to access the Knowledge Bank, a public resource of images related to Hawai‘i and tourism-related activities.
Partnership Opportunities
HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.
Announcements
Read the latest announcements that provide up-to-date information about current HTA's programs, events
What We Do
We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on all islands.
Natural Resources
Natural Resources
Their beauty unparalleled, Hawai‘i’s natural resources are among the most precious in the world and one of the greatest assets to our quality of life in the Islands.
Hawaiian Culture
Hawaiian Culture
The Hawaiian culture is integrated into every element of HTA’s programs to support Hawai‘i.
Community Enrichment Program (CEP)
Community Enrichment Program (CEP)
Community-created projects, festivals and events provides authentic experiences that showcase Hawai‘i’s multi-cultures. Training workshops and resources offered to further develop skills and tourism products.
