Mercury Brand Sales Data & Reports In Key Markets

Mercury was an automotive brand under the Ford Motor Company that operated from 1938 to 2011. The brand was positioned between the mainstream Ford vehicles and the luxury Lincoln vehicles, offering a mid-level luxury experience to customers. Mercury vehicles shared platforms and components with Ford models but featured unique styling, trim levels, and some exclusive features to differentiate them in the market. In 2011, Ford made the decision to discontinue the Mercury brand due to its declining sales and changing market dynamics. The decision allowed Ford to focus its resources on strengthening its core Ford and Lincoln brands.

Mercury Model Sales Data, Analysis & Reports

Throughout its history, Mercury produced a variety of vehicles, including sedans, coupes, convertibles, and SUVs. Some notable models from Mercury's lineup include the Mercury Grand Marquis, Mercury Cougar, Mercury Milan, and Mercury Mountaineer. The Mercury Grand Marquis was a full-size sedan known for its spaciousness, comfort, and traditional American luxury styling. It offered a smooth ride, ample interior space, and V8 engine options. The Mercury Cougar was a sporty coupe that showcased more youthful and performance-oriented styling compared to other Mercury models. It featured sleek lines, powerful engines, and a balance between comfort and handling dynamics. The Mercury Milan was a midsize sedan that offered a blend of style, fuel efficiency, and value. It featured contemporary design, a range of engine choices, and advanced safety features. The Mercury Mountaineer was an SUV based on the Ford Explorer platform. It provided versatility, off-road capability, and a premium touch with its higher-end trim levels and features.