Diarmuid Marsden gave Armagh some hope when he scored a point that that reduced the deficit to four, 0-11 to 0-7, at half-time.
Then came arguably the most famous half-time talk ever given by a GAA manager when Joe Kernan produced his wooden runners-up plaque from Armagh’s 1977 All-Ireland Final defeat to Dublin.
After showing it to his players and asking them whether they wanted one for themselves, he said ‘I’ll tell you what you can do with this’, before smashing the plaque against the wall.
“You know the story about him throwing his plaque from the 1977 All-Ireland final defeat against the wall?”, said McConville.
“All those things happened. It's only when you think back on it, you realise. You sort of take things for granted whenever you're playing and when you're in that moment.
“But when you think back on it, he had us gripped with that team talk by firing the plaque against the wall.
Literally the plaque did go into little pieces. It was as if it had meant nothing to him. I think everyone looked at him and realised that.
“Part of the psyche with Armagh was 'we're making progress, we're making progress, we're in an All-Ireland final, it's going to happen' but in those situations, Joe made us realise in that moment that when you get an opportunity like that you have to seize it and I think that was the biggest thing for us.”