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Cracking The Code To Livestream E-Commerce In The Luxury Market

Cracking The Code To Livestream E-Commerce In The Luxury Market

ByPamela N. Danziger,

Senior Contributor

The luxury market is slowing, with online sales flat and customer numbers down. Livestream e-commerce, exemplified by Covet by Christos, shows a way to bridge the gap.

More From Retail

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Fraud Is Only The Tip Of Retail’s $850 Billion Returns Challenge

Retail returns are a $850 billion problem. A cross-functional approach combining consumer education and a "returns czar" are crucial to manage this complex issue.

ByPamela N. Danziger,

Senior Contributor

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Has Wall Street Finally Thrown In The Towel On Target?

Once a Wall Street favorite, Target is struggling with shrinking sales, analyst downgrades, and brand erosion despite a $5B recovery plan.

ByGreg Petro,

Contributor

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Agentic Commerce Adoption Is Inevitable—And Resisting It May Not Be An Option

Agentic commerce could become the next big shift in e-commerce. How quickly will we see an impact and how are retailers reacting from its quick proliferation?

ByClara Ludmir,

Contributor

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Cafécore And The Rise Of Coffee Shop Merchandise

Cafécore drives coffee shop merch at Cha Cha Matcha, Ralph’s Coffee and Pura Vida, where mugs, hoodies and dog treats boost loyalty, belonging and customer value.

ByKate Hardcastle,

Contributor

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The TikTok Shop Sellers Behind Social Commerce’s $87 Billion Surge

Live streaming is creating a gold rush on TikTok shop with some sellers such as Luke Arnel-Cameron's brand creating unprecedented demand in the first year of sales.

ByCatherine Erdly,

Contributor

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Amazon’s Andy Jassy Just Named His Biggest Threat—It’s Not A Retailer

Amazon's Andy Jassy discusses the battle between retailer owned AI bots such as Rufus, and Horizontal Agents such as ChatGPT, and Google Gemini.

ByJason Goldberg,

Contributor

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Will 2026 Be A Game Changer For Toys? Brands Are Playing By New Rules

The U.S. toy industry rebounded in 2025, but toymakers are facing challenges as the industry gathers for the annual New York Toy Fair.

ByJoan Verdon,

Senior Contributor

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‘KPop Demon Hunters’: Funko Announces 2nd Wave Of POP! Figures

Funko is releasing more POP! figures of the key characters from Netflix’s animated movie sensation "KPop Demon Hunters."

ByTim Lammers,

Contributor

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Duty-Free’s Largest Brands Association, TFWA, Courts Travel Retailers

Tax Free World Association is revamping its Asia-Pacific show and hopes to bring retailers into the exhibition mix in a dedicated F&B space.

ByKevin Rozario,

Contributor

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The Relationship Between Weather And Valentine’s Day Roses

Valentine's Day is a time for expressions of love. Roses are commonly used. Here's how weather and its changes are affecting this timeless flower.

ByMarshall Shepherd,

Senior Contributor

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Love Letters Straight From The Heart: The Analogue Shift In Modern Communication

Handwritten love letters rise with analogue trends, as Papier founder Taymoor Atighetchi and Montegrappa signal time, permanence and mindful communication as modern luxury.

ByKate Hardcastle,

Contributor

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Valentine’s 2026: How Galentine’s And Friendship Spending Are Expanding The Business Of Love

Valentine’s 2026 shows Galentine’s and friendship spending reshaping February, as shared wellbeing, dining and reciprocal gifting expand the modern relationship economy.

ByKate Hardcastle,

Contributor

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As LVMH’s DFS Departs Hawaii, International Shoppes And Ben Crump Step In

The change of retailers could herald a new opportunity for local artisans and businesses at Hawaii's two busiest airports.

ByKevin Rozario,

Contributor

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Mattel Looks To Change Its Toy Story —Again— After A Losing Chapter

After reporting financial results that disappointed investors, Mattel is leaning into digital gaming and entertainment strategies.

ByJoan Verdon,

Senior Contributor

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Mattel Celebrating American Girl’s 40th Anniversary With New Dolls, Books

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

ByTim Lammers,

Contributor

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Tee For Two As Women Drive 46% Of Golf’s Growth

Couples are driving golf’s new era as women fuel 46% of growth, 8M now play, and demand for lifestyle gear and shared travel experiences reshapes the sport’s culture and spending.

ByKate Hardcastle,

Contributor

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Hasbro To Create ‘Harry Potter’ Dolls, Action Figures For TV Series

HBO’s upcoming “Harry Potter” TV series is going get toys associated with the show thanks to a new multi-year licensing partnership between Hasbro and Warner Bros. Discovery Global Consumer Products.

ByTim Lammers,

Contributor


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