ByJamie Gutfreund,

Contributor

ByEmma Cortes Ellendt,

Contributor

ByIan Shepherd,

Contributor

ByKatie Salcius,

Contributor

ByJamie Gutfreund,

Contributor

ByAmanda Marcovitch,

Contributor

Creator Ad Spending Expected To Reach $37 Billion This Year

New IAB research projects $37 billion in creator media spend across TikTok, Instagram and YouTube in 2025, with nearly half of advertisers now calling creator media a must-buy.

Beehiiv Is Quietly Starting A Creator Economy Revolution

A new all-in-one model is rewriting how creators earn, challenging platform fees and shifting power back to those building audiences and businesses on their own terms.

The New Rules Of Fashion Are Being Written In Code Not Fabric

Digital fashion is becoming a new way for people to express themselves, as more creators use games and code instead of fabric to shape style and identity.

Creators Took Centre Stage At Web Summit This Year

Creators reshaped Web Summit as panels and launches showed they now sit at the centre of the tech world.

What The Numbers Reveal About Creators And Mental Health In New Study

New data exposes a mental health crisis in the creator economy. 1 in 10 creators report suicidal thoughts, while most lack access to specialized support.

The Podcast Boom Is Just Getting Started For Brands

Podcasting is no longer niche. Discover why smart brands are doubling down on the most trusted, high-impact channel in media and why the real growth is still ahead.

AI Agents For Creators: Now Every Influencer Can Have A Digital Team

We're quickly entering a world in which every human worker needs a team of digital assistants: AI agents to amplify their creativity and output.

Walmart, LTK, ShopMy And The Trillion-Dollar Shift In Creator Commerce

Walmart, LTK and ShopMy are redefining retail, turning creators into core sales channels and powering a trillion-dollar shift in how the world shops.

Halloween’s Creative Fun Has Ecological Consequences. Here’s What To Do About It

Halloween costumes & decorations are an ecological nightmare & expensive at a time when families are struggling financially. Here are more ecofriendly & cheaper ideas.

Inside The Cannabis Connoisseur Creator Economy—Turning Trusted Taste Into Real Business

Meet the tastemakers redefining cannabis media as trust converts to paid memberships, sold out events and product drops.