Archive
Consumers always have the ability to surprise marketers: Arvind RP, Kaya
After hours with Arvind RP, VP & Head – Marketing & Product Retail, Kaya.
Tata DoCoMo Open Up ad camapign: Agony & Ecstasy
Tata DoCoMo hits the nail on the head with this ad on the youth who live for a ?Like? on…
An Ad-renaline Rush
It’s been raining e-commerce ads this festive season with brands going full throttle on television…
E-commerce: Watch out for more twists and turns
As e-commerce players in India race to acquire customers, they will need to keep an eye on their precarious bottom…
‘Traditional processes of creating video content do not work anymore’
Mofilm, a UK-headquartered video content creation company, first came…
The Gate Crashers
Ambush marketing is not a new phenomena but the advent of social media has given it a new spin. Brands…
Vasan quits Cong after 14 years, to float new party in Tamil Nadu
Name of the new party to be announced at a rally in Tiruchi
No immediate plans to reduce base rate: VR Iyer, Bank of India
Bank of India posted a 26% y-o-y rise in net profit for the quarter ended September and aims to bring…
Bank lending to manufacturing grows just 6%
In the manufacturing sector, there was a sharp fall in outstanding credit to petroleum, petrochemical and fertiliser companies
Commercial principles and social service must be cleanly separated in the railways: Bibek Debroy
The committee set up by the government to reform the railways is travelling across the country this month…
Google kickstarts Indian Language Internet Alliance
Google on Monday roped in an array of partners to usher in the Indian Language Internet Alliance…
Maruti packs another punch with India?s cheapest auto car
Looks to build on Celerio?s success with new Alto K10, priced at RS 3.80 lakh.
Time ripe for a rate cut
Reserve Bank of India (RBI) governor Raghuram Rajan may yet be unconvinced it?s time to…
MasterCard partners CrescentRating to develop Global Muslim Travel Index
MasterCard has signed an agreement with CrescentRating
Google aims to get 500 mn Internet users in India by 2017
Google today announced the Indian Language Internet Alliance (ILIA), aimed at promoting the growth of Indic-language…
KPMG to bring World Economic Forum live to India
KPMG India will bring India WEFlive.com, for the first time to the Indian sub-continent.
At G20 meet, govt aims to place jobs, development on top
G20 Summit is scheduled to be held on November 15-16 in Brisbane…
