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Explore our Research →The big answers: EMARKETER Daily quiz
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Nov 5, 2025
Gen Z prefers people over pure AI
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Nov 5, 2025
From runway to retail, denim’s shape-shifting power defines its return
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Nov 5, 2025
Robinhood digs deep with customer engagement and loyalty
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Nov 5, 2025
How Duolingo’s new ad program leans into its gamified, community-oriented strengths
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Nov 5, 2025
Two-thirds of bank execs are budgeting for AI
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Nov 4, 2025
Razorfish CEO: AI will reshape how Gen Alpha shops
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Nov 4, 2025
Creators, brands race to define AI’s role while maintaining trust
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Nov 4, 2025
Holiday shoppers are stressed—here’s how payment providers and retailers can respond
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Nov 4, 2025
United Airlines launches second rewards debit card from a major airline in a week
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Nov 4, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Ad Spending
How much money is being spent through digital channels and how much remains with traditional media? We track how much is spent by format, by channel, and how much companies such as Google, Facebook and Amazon get. Explore analysis, data and forecasts for mobile, video, audio, connected TV, gaming ... and social media ad spending, as well as TV, radio, print and out-of-home. We also track search, native and programmatic spending while also providing insights on a variety of questions such as:Show MoreShow More
- What are ad spending trends?
- What is ad spending by format?
- What is the growth of ad spending?
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