Following yesterday's article citing rumours of an imminent launch of the Discovery Channel, ITV Digital have confirmed this evening that it will be joining the lineup next week.

Rob Fyfe, ITV Digital's Managing Director said: "We're delighted that Discovery Channel is at last joining the ITV Digital line up. It's one of the great brands of TV all over the world and it significantly strengthens our channel offering. We - and, more important, our customers - have always wanted Discovery Channel itself on our platform".

Joyce Taylor, Managing Director of Discovery Networks Europe said: "We are very pleased indeed to add ITV Digital to our Discovery Channel subscriber base as it has always been our philosophy to have our flagship brand on every distribution platform where possible. The agreement we have reached today with ITV Digital has made that possible and we look forward to working with them in enhancing their programming line-up".

Discovery Channel will join Discovery Kids and Wings on the ITV Digital platform from 17 October, before replacing them 24 hours a day from 18 November.